AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £63
  •  Average Discount 14%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5580.0%
Smeg4930.7%
Apple4110.1%
Samsung3921.7%
Hisense3132.2%
Beko2750.4%
AEG2600.7%
Bosch2213.6%
Playstation1860.9%
Hotpoint1830.6%
Russell Hobbs1521.9%
NEFF1311.6%
Nintendo1220.4%
LG1201.5%
Xbox1171.0%
Bertazzoni1170.0%
Hoover1143.8%
Indesit1040.6%
Stoves1040.0%
Haier1012.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £63.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 17 days to go!

Smeg 50's Retro Mini KLF05CRUK Kettle - Cream, Cream
Smeg 50's Retro Mini
Smeg 50's Retro Mini KLF05CRUK Kettle - Cream, Cream
Save 26%
£119.00£88.00
Bosch DesignLine TWK3P423GB Kettle - Black, Black
Bosch DesignLine
Bosch DesignLine TWK3P423GB Kettle - Black, Black
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£39.00£29.00
Star Buy
Samsung Series 5 AI Energy OptimalDry DV80CGC0B0AE Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Samsung
Samsung Series 5 AI Energy OptimalDry DV80CGC0B0AE Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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£719.00£529.00
8kg
Ninja Foodi FlexDrawer Dual AF500UK Air Fryer - Black, Black
Ninja
Ninja Foodi FlexDrawer Dual AF500UK Air Fryer - Black, Black
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£269.00£199.00
Samsung B-Series HW-B400F 2.0 Soundbar - Black, Black
Samsung
Samsung B-Series HW-B400F 2.0 Soundbar - Black, Black
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£119.00£89.00
Hisense 5S Series WD5S1045BT Wifi Connected 10.5Kg/6Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
Hisense
Hisense 5S Series WD5S1045BT Wifi Connected 10.5Kg/6Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
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£599.00£449.00
Russell Hobbs Eclipse 25111 Kettle - Midnight Blue, Blue
Russell Hobbs
Russell Hobbs Eclipse 25111 Kettle - Midnight Blue, Blue
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£69.00£52.00
Star Buy
Panasonic W85BEY 55" 4K Ultra HD QLED Smart Fire Freely TV - TV-55W85BEY, Black
Panasonic
Panasonic W85BEY 55" 4K Ultra HD QLED Smart Fire Freely TV - TV-55W85BEY, Black
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£799.00£599.00
Remington PR1855 Mens Shaver - Black, Black
Remington
Remington PR1855 Mens Shaver - Black, Black
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£40.00£30.00
Star Buy
Bosch Series 4 HQA574BS3B Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
Bosch
Bosch Series 4 HQA574BS3B Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
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£599.00£449.00
Ninja 6-in-1 Dual Zone DZ300UK Air Fryer - Grey, Grey
Ninja
Ninja 6-in-1 Dual Zone DZ300UK Air Fryer - Grey, Grey
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£199.00£149.00
Amica FKR29653B/1 181cm 70/30 Fridge Freezer - Black - E Rated, Black
Amica
Amica FKR29653B/1 181cm 70/30 Fridge Freezer - Black - E Rated, Black
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£529.00£399.00
Morphy Richards Venture 100130 Kettle - Brushed Steel, Stainless Steel
Morphy Richards
Morphy Richards Venture 100130 Kettle - Brushed Steel, Stainless Steel
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£59.00£44.00
Soundcore AeroFit 2 Earbuds - Black, Black
Soundcore
Soundcore AeroFit 2 Earbuds - Black, Black
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£99.00£74.00
Sanus Vuepoint F180C-B2 Full Motion TV Wall Bracket For 47 to 70 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint F180C-B2 Full Motion TV Wall Bracket For 47 to 70 inch TV's, Black
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£65.00£49.00
Morphy Richards Speed Steam 333202 Steam Generator Iron - Purple, Purple
Morphy Richards
Morphy Richards Speed Steam 333202 Steam Generator Iron - Purple, Purple
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£149.00£112.00
Amica FKR29653C/1 181cm 70/30 Fridge Freezer - Satin Beige - E Rated, Cream
Amica
Amica FKR29653C/1 181cm 70/30 Fridge Freezer - Satin Beige - E Rated, Cream
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£529.00£399.00
Bosch Series 2 KGN34NLEAG 186cm 50/50 No Frost Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Bosch
Bosch Series 2 KGN34NLEAG 186cm 50/50 No Frost Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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£599.00£449.00
Hisense E8Q 50" 4K Ultra HD MiniLED Smart Freely TV [2025] - 50E8QTUK, Black
Hisense
Hisense E8Q 50" 4K Ultra HD MiniLED Smart Freely TV [2025] - 50E8QTUK, Black
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£599.00£449.00
Dyson V15s Detect Submarine Wet & Dry Cordless Vacuum Cleaner - Nickel / Yellow, Yellow
Dyson
Dyson V15s Detect Submarine Wet & Dry Cordless Vacuum Cleaner - Nickel / Yellow, Yellow
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£799.00£599.00
Smeg Symphony C92IPMB2 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Matt Black - A/A Rated, Black
Smeg
Smeg Symphony C92IPMB2 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Matt Black - A/A Rated, Black
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£2,149.00£1,639.00
Smeg Symphony C92IPX2 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Symphony C92IPX2 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
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£2,149.00£1,639.00
Bosch Series 2 HHF113BR0B Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Bosch
Bosch Series 2 HHF113BR0B Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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£329.00£249.00
LG xboom Bounce by will.i.am Wireless Speaker - Black, Black
LG
LG xboom Bounce by will.i.am Wireless Speaker - Black, Black
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£169.00£129.00
LG xboom Grab by will.i.am Wireless Speaker - Black, Black
LG
LG xboom Grab by will.i.am Wireless Speaker - Black, Black
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£129.00£98.00
Sanus VLFS820-B2 Super Slim Wall Mount Full Motion TV Wall Bracket For 40 to 90 inch TV's, Black
Sanus
Sanus VLFS820-B2 Super Slim Wall Mount Full Motion TV Wall Bracket For 40 to 90 inch TV's, Black
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£249.00£189.00
Morphy Richards Signature Matt 245704 4 Slice Toaster - Moonlight White, White
Morphy Richards
Morphy Richards Signature Matt 245704 4 Slice Toaster - Moonlight White, White
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£99.00£75.00
Breville Brita Filter Hot Cup VKJ367 Hot Water Dispenser - Stainless Steel, Stainless Steel
Breville
Breville Brita Filter Hot Cup VKJ367 Hot Water Dispenser - Stainless Steel, Stainless Steel
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£109.00£84.00
Elica SHY-BLK-90 90cm Angled Chimney Cooker Hood - Black Glass - For Ducted/Recirculating Ventilation, Black
Elica
Elica SHY-BLK-90 90cm Angled Chimney Cooker Hood - Black Glass - For Ducted/Recirculating Ventilation, Black
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£389.00£299.00
NEFF N50 U2ACH7AG7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Graphite - A/B Rated, Silver
NEFF
NEFF N50 U2ACH7AG7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Graphite - A/B Rated, Silver
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£1,299.00£999.00
NEFF N50 U2ACH7AN7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Stainless Steel - A/B Rated, Stainless Steel
NEFF
NEFF N50 U2ACH7AN7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Stainless Steel - A/B Rated, Stainless Steel
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£1,299.00£999.00
AEG 5000 Series LFE50944B 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG 5000 Series LFE50944B 9kg Washing Machine with 1400 rpm - White - A Rated, White
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£519.00£399.00
9kg
AEG HKB95820NB 86cm Gas Hob - Black, Black
AEG
AEG HKB95820NB 86cm Gas Hob - Black, Black
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£649.00£499.00
Tefal Loft TT760840 4 Slice Toaster - Black, Black
Tefal
Tefal Loft TT760840 4 Slice Toaster - Black, Black
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£44.00£34.00
Sony HTSF150 Bluetooth Soundbar - Black, Black
Sony
Sony HTSF150 Bluetooth Soundbar - Black, Black
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£129.00£99.00
MSI Modern MD342CQPW 34" UltraWide Quad HD 120Hz Curved Monitor - White, White
MSI
MSI Modern MD342CQPW 34" UltraWide Quad HD 120Hz Curved Monitor - White, White
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Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
Smeg
Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
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£449.00£349.00
Acer Aspire Go 17 AG17-31P 17.3" Laptop - Intel Core 3, 128GB UFS, 8 GB RAM - Iron, Grey
Acer
Acer Aspire Go 17 AG17-31P 17.3" Laptop - Intel Core 3, 128GB UFS, 8 GB RAM - Iron, Grey
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Samsung Series 7 AI Energy ecobubble WW11DB7B94GEU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Samsung
Samsung Series 7 AI Energy ecobubble WW11DB7B94GEU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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£729.00£569.00
Vax Steam Fresh Combi Classic S86-SF-CC Steam Mop with up to 15 Minutes Run Time - Blue / White, Blue
VAX
Vax Steam Fresh Combi Classic S86-SF-CC Steam Mop with up to 15 Minutes Run Time - Blue / White, Blue
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KitchenAid 5KHM9212BAC Hand Mixer with 3 Accessories - Almond Cream, Cream
KitchenAid
KitchenAid 5KHM9212BAC Hand Mixer with 3 Accessories - Almond Cream, Cream
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£139.00£109.00
Bosch Series 4 WAN28259GB 9kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 4 WAN28259GB 9kg Washing Machine with 1400 rpm - White - A Rated, White
Save 22%
£579.00£449.00
9kg