AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5550.0%
Smeg4791.4%
Apple3930.1%
Samsung3772.4%
Hisense3126.3%
Beko2591.3%
AEG2542.5%
Bosch2233.7%
Playstation1860.6%
Hotpoint1761.8%
Russell Hobbs1433.5%
NEFF1281.4%
Nintendo1220.3%
Bertazzoni1220.0%
Xbox1200.9%
Hoover1173.4%
LG1163.5%
Stoves1030.0%
Indesit1011.3%
Haier992.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.11. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 14 days to go!

Rangemaster Estel Deluxe ESDL100DFPSLT/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPSLT/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A/A Rated, Grey
From
£3,099.00
TCL C6KS 55" 4K Ultra HD MiniLED Smart Google TV [2025] - 55C6KS-UK, Silver
TCL
TCL C6KS 55" 4K Ultra HD MiniLED Smart Google TV [2025] - 55C6KS-UK, Silver
From
£419.00
Apple 35W Dual USB-C Power Adapter 35 Watt - White, White
Apple
Apple 35W Dual USB-C Power Adapter 35 Watt - White, White
From
£59.00
Indesit IM K12 BUK 22 Litre 38cm High, Built In Small Microwave with Grill - Black, Black
Indesit
Indesit IM K12 BUK 22 Litre 38cm High, Built In Small Microwave with Grill - Black, Black
From
£219.00
Apple 16" MacBook Pro, M4 Pro, 24GB RAM, 20 Core GPU, 1TB, 2024 - Silver, Silver
Apple
Apple 16" MacBook Pro, M4 Pro, 24GB RAM, 20 Core GPU, 1TB, 2024 - Silver, Silver
From
£2,699.00
Siemens IQ-500 WQ46H2DXGB 9Kg Heat Pump Tumble Dryer - Silver - A+++ Rated, Silver
Siemens
Siemens IQ-500 WQ46H2DXGB 9Kg Heat Pump Tumble Dryer - Silver - A+++ Rated, Silver
From
£899.00
9kg
Apple Watch SE 3, 40mm, Starlight Aluminium Case, GPS + Cellular [2025] - Starlight Sport Band - S/M, White
Apple
Apple Watch SE 3, 40mm, Starlight Aluminium Case, GPS + Cellular [2025] - Starlight Sport Band - S/M, White
From
£289.00
Rangemaster Classic Deluxe CLDL90EIPMGR/AB1 90cm Electric Range Cooker with Induction Hob - Mineral Green / Antique Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPMGR/AB1 90cm Electric Range Cooker with Induction Hob - Mineral Green / Antique Brass - A/A Rated, Green
From
£3,599.00
Hoover Pro Wash Series 5 HBP 49SBL8-80 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hoover
Hoover Pro Wash Series 5 HBP 49SBL8-80 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£329.00
9kg
Oral-B Vitality PRO Electric Toothbrush - Black, Black
Oral-B
Oral-B Vitality PRO Electric Toothbrush - Black, Black
From
£25.00
Smeg Portofino KPF12T 120cm Chimney Cooker Hood - Turquoise, Blue
Smeg
Smeg Portofino KPF12T 120cm Chimney Cooker Hood - Turquoise, Blue
From
£1,319.00
Smeg Opera A2PYID-81 100cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Opera A2PYID-81 100cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
From
£3,699.00
Smeg Victoria SR975XGH 68cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Victoria SR975XGH 68cm Gas Hob - Stainless Steel, Stainless Steel
From
£569.00
Rangemaster Classic 60 CLA60DFFCR/C 60cm Double Oven Dual Fuel Cooker - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic 60 CLA60DFFCR/C 60cm Double Oven Dual Fuel Cooker - Cream / Chrome - A/A Rated, Cream
From
£789.00
Rangemaster Elise ELS110EICB 110cm Electric Range Cooker with Induction Hob - Charcoal Black - A/A/A Rated, Black
Rangemaster
Rangemaster Elise ELS110EICB 110cm Electric Range Cooker with Induction Hob - Charcoal Black - A/A/A Rated, Black
From
£3,640.00
Helldivers 2 for PS5, White
Playstation
Helldivers 2 for PS5, White
From
£35.00
CyberPowerPC AO22225 Gaming PC - AMD Ryzen 5, 500GB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22225 Gaming PC - AMD Ryzen 5, 500GB SSD - Black, Black
From
£479.00
Swan Retro SK19020BN Kettle - Black, Black
Swan Retro
Swan Retro SK19020BN Kettle - Black, Black
From
£39.00
Fridgemaster MS83430DES Non-Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Fridgemaster
Fridgemaster MS83430DES Non-Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£529.00
Russell Hobbs RH146FFFZ541E1B 146cm Small Frost Free Upright Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH146FFFZ541E1B 146cm Small Frost Free Upright Freezer - Black - E Rated, Black
From
£410.00
AO Screen Protector for iPhone 14, Glass
AO
AO Screen Protector for iPhone 14, Glass
From
£15.00
AO Clear Case for Samsung Galaxy S21 Ultra - Clear, Glass
AO
AO Clear Case for Samsung Galaxy S21 Ultra - Clear, Glass
From
£19.00
A&D Medical UC-502 Weighing Scale, White
A&D Medical
A&D Medical UC-502 Weighing Scale, White
From
£15.00
Rangemaster Estel Deluxe ESDL100DFPSLT/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPSLT/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
From
£2,808.00
Dyson Airstrait Dryer and Straightener - Ceramic Pink / Rose Gold, Pink
Dyson
Dyson Airstrait Dryer and Straightener - Ceramic Pink / Rose Gold, Pink
From
£349.00
Apple 96W USB-C Power Adapter 96 Watt - White, White
Apple
Apple 96W USB-C Power Adapter 96 Watt - White, White
From
£79.00
MSI Summit 13 AI Evo A2HMTG-069UK 13.3" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black, Black
MSI
MSI Summit 13 AI Evo A2HMTG-069UK 13.3" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black, Black
From
£1,380.00
Ninja Luxe Caf Pro Espresso Coffee Machine - Black / Stainless Steel - ES701UK, Black
Ninja
Ninja Luxe Caf Pro Espresso Coffee Machine - Black / Stainless Steel - ES701UK, Black
From
£699.00
Apple 16" MacBook Pro, M4 Pro, 48GB RAM, 20-Core GPU, 1TB, 2024 - Silver, Silver
Apple
Apple 16" MacBook Pro, M4 Pro, 48GB RAM, 20-Core GPU, 1TB, 2024 - Silver, Silver
From
£3,099.00
AEG 7000 ProSteam LFSR7414U6UD 10kg Washing Machine with 1400 rpm - Dark Silver, Silver
AEG
AEG 7000 ProSteam LFSR7414U6UD 10kg Washing Machine with 1400 rpm - Dark Silver, Silver
From
£799.00
Apple Watch SE 3, 40mm, Starlight Aluminium Case, GPS + Cellular [2025] - Starlight Sport Band - M/L, White
Apple
Apple Watch SE 3, 40mm, Starlight Aluminium Case, GPS + Cellular [2025] - Starlight Sport Band - M/L, White
From
£289.00
Rangemaster Classic Deluxe CLDL100EIPBOR/CM1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CLDL100EIPBOR/CM1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
From
£3,599.00
LG X550 Series F4X5511THB 11kg Washing Machine with 1400 rpm - White - A Rated, White
LG
LG X550 Series F4X5511THB 11kg Washing Machine with 1400 rpm - White - A Rated, White
From
£699.00
Samsung Galaxy S23 Ultra 512GB Smartphone in Green, Green
Samsung
Samsung Galaxy S23 Ultra 512GB Smartphone in Green, Green
From
£749.00
Oral-B iO 6 Electric Toothbrush - Grey, Grey
Oral-B
Oral-B iO 6 Electric Toothbrush - Grey, Grey
From
£120.00
Smeg Portofino KPF9OG 90cm Chimney Cooker Hood - Olive Green, Green
Smeg
Smeg Portofino KPF9OG 90cm Chimney Cooker Hood - Olive Green, Green
From
£749.00
Smeg Opera A2-81 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/B Rated, Stainless Steel
Smeg
Smeg Opera A2-81 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/B Rated, Stainless Steel
From
£3,069.00
Beko KDVC100X 100cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Beko
Beko KDVC100X 100cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£869.00
Rangemaster Classic 60 CLA60NGFCR/C 60cm Double Oven Gas Cooker with Electric Grill - Cream / Chrome - A+/A Rated, Cream
Rangemaster
Rangemaster Classic 60 CLA60NGFCR/C 60cm Double Oven Gas Cooker with Electric Grill - Cream / Chrome - A+/A Rated, Cream
From
£843.00
Rangemaster Professional Deluxe PDL110EICB/C 110cm Electric Range Cooker with Induction Hob - Charcoal Black - A/A/A Rated, Black
Rangemaster
Rangemaster Professional Deluxe PDL110EICB/C 110cm Electric Range Cooker with Induction Hob - Charcoal Black - A/A/A Rated, Black
From
£3,139.00
Starfield for Xbox Series X - Digital Download, White
Xbox
Starfield for Xbox Series X - Digital Download, White
From
£70.00
Beko GN446224VPZ Frost Free American Fridge Freezer - Black Steel - E Rated, Black
Beko
Beko GN446224VPZ Frost Free American Fridge Freezer - Black Steel - E Rated, Black
From
£969.00