AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £60
  •  Average Discount 12%
  •  Average Price (RRP) £723

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5160.1%
Smeg4741.3%
Apple4350.2%
Samsung3961.5%
Hisense2801.1%
AEG2800.5%
Beko2700.8%
Bosch2221.8%
Hotpoint1840.9%
Playstation1742.4%
NEFF1420.3%
Russell Hobbs1330.9%
Xbox1271.2%
Hoover1231.3%
Indesit1170.7%
LG1172.4%
Asus1140.4%
Stoves1020.7%
Nintendo1010.3%
Miele1010.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £60.22. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 110 days to go!

Amica AWC300BL Wine Cooler - Black - G Rated, Black
Amica
Amica AWC300BL Wine Cooler - Black - G Rated, Black
Save 19%
£369.00£299.00
Amica ADF430WH Slimline Dishwasher - White - E Rated, White
Amica
Amica ADF430WH Slimline Dishwasher - White - E Rated, White
Save 19%
£309.00£249.00
Amica AWC300SS Wine Cooler - Stainless Steel - G Rated, Stainless Steel
Amica
Amica AWC300SS Wine Cooler - Stainless Steel - G Rated, Stainless Steel
Save 19%
£369.00£299.00
Panasonic Z80 55" 4K Ultra HD OLED Smart Fire Freely TV [2024] - TV-55Z80AEY, Black
Panasonic
Panasonic Z80 55" 4K Ultra HD OLED Smart Fire Freely TV [2024] - TV-55Z80AEY, Black
Save 19%
£989.00£799.00
Amica FKR29653B/1 181cm High 70/30 Fridge Freezer - Black - E Rated, Black
Amica
Amica FKR29653B/1 181cm High 70/30 Fridge Freezer - Black - E Rated, Black
Save 19%
£529.00£429.00
Mortal Kombat 1 for PS5, White
Playstation
Mortal Kombat 1 for PS5, White
Save 19%
£31.00£25.00
Sony BRAVIA 3 S35B 65" 4K Ultra HD Smart Android TV [2025] - K65S35B, Black
Sony
Sony BRAVIA 3 S35B 65" 4K Ultra HD Smart Android TV [2025] - K65S35B, Black
Save 18%
£1,099.00£899.00
PlayStation 5 Digital Edition (Model Group - Slim) 1 TB with Extra White Controller - White, White
Playstation
PlayStation 5 Digital Edition (Model Group - Slim) 1 TB with Extra White Controller - White, White
Save 18%
£494.00£405.00
TCL Q7C 65" 4K Ultra HD MiniLED Smart Google TV - 65Q7C-UK, Silver
TCL
TCL Q7C 65" 4K Ultra HD MiniLED Smart Google TV - 65Q7C-UK, Silver
Save 18%
£1,099.00£899.00
Hisense E7NQ 100" 4K Ultra HD QLED Smart Freely TV - 100E7NQTUK, Black
Hisense
Hisense E7NQ 100" 4K Ultra HD QLED Smart Freely TV - 100E7NQTUK, Black
Save 18%
£1,699.00£1,399.00
Apple iPhone 11 - As New 64GB in Purple, Purple
Apple
Apple iPhone 11 - As New 64GB in Purple, Purple
Save 18%
£249.00£205.00
Hisense RB327N4BCE 182cm High 50/50 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RB327N4BCE 182cm High 50/50 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Save 18%
£399.00£329.00
Bosch Sky TAT7201GB 2 Slice Toaster - White, White
Bosch
Bosch Sky TAT7201GB 2 Slice Toaster - White, White
Save 18%
£85.00£70.00
Morphy Richards Illumination 108022 Kettle - Titanium, Titanium
Morphy Richards
Morphy Richards Illumination 108022 Kettle - Titanium, Titanium
Save 18%
£49.00£40.00
Hotpoint HMD44MXUK 31 Litre 38cm High, Built In Small Microwave with Grill - Stainless Steel, Stainless Steel
Hotpoint
Hotpoint HMD44MXUK 31 Litre 38cm High, Built In Small Microwave with Grill - Stainless Steel, Stainless Steel
Save 18%
£389.00£319.00
Samsung RB34C600DSA/EU 185cm High 70/30 No Frost Fridge Freezer - Metal Graphite - D Rated, Graphite
Samsung
Samsung RB34C600DSA/EU 185cm High 70/30 No Frost Fridge Freezer - Metal Graphite - D Rated, Graphite
Save 18%
£669.00£549.00
HP OfficeJet Pro 9720e Wide Format A3 All-in-One Thermal Inkjet Printer Includes 6 months of Instant Ink with HP+ - Grey, Grey
HP
HP OfficeJet Pro 9720e Wide Format A3 All-in-One Thermal Inkjet Printer Includes 6 months of Instant Ink with HP+ - Grey, Grey
Save 17%
£180.00£149.00
Smeg 50s Style Retro Left Hand Hinge FAB30LCR5UK 172cm High 80/20 Fridge Freezer - Cream - D Rated, Cream
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LCR5UK 172cm High 80/20 Fridge Freezer - Cream - D Rated, Cream
Save 17%
£1,449.00£1,199.00
Smeg 50s Style Retro Right Hand Hinge FAB30RRD5UK 172cm High 80/20 Fridge Freezer - Red - D Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RRD5UK 172cm High 80/20 Fridge Freezer - Red - D Rated, Red
Save 17%
£1,449.00£1,199.00
Smeg 50s Style Retro Left Hand Hinge FAB30LWH5UK 172cm High 80/20 Fridge Freezer - White - D Rated, White
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LWH5UK 172cm High 80/20 Fridge Freezer - White - D Rated, White
Save 17%
£1,449.00£1,199.00
Smeg 50s Style Retro Right Hand Hinge FAB30RWH5UK 172cm High 80/20 Fridge Freezer - White - D Rated, White
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RWH5UK 172cm High 80/20 Fridge Freezer - White - D Rated, White
Save 17%
£1,439.00£1,199.00
Smeg 50s Style Retro Left Hand Hinge FAB30LBL5UK 172cm High 80/20 Fridge Freezer - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LBL5UK 172cm High 80/20 Fridge Freezer - Black - D Rated, Black
Save 17%
£1,449.00£1,199.00
Smeg 50s Style Retro Left Hand Hinge FAB30LPG5UK 172cm High 80/20 Fridge Freezer - Pastel Green - D Rated, Green
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LPG5UK 172cm High 80/20 Fridge Freezer - Pastel Green - D Rated, Green
Save 17%
£1,449.00£1,199.00
De'Longhi Magnifica Evo ECAM290.21.B Bean to Cup Coffee Machine - Black, Black
Delonghi
De'Longhi Magnifica Evo ECAM290.21.B Bean to Cup Coffee Machine - Black, Black
Save 17%
£419.00£349.00
Electra C6012IE Fully Integrated Full Size Dishwasher - White Control Panel with Fixed Door Fixing Kit - E Rated, White
Electra
Electra C6012IE Fully Integrated Full Size Dishwasher - White Control Panel with Fixed Door Fixing Kit - E Rated, White
Save 17%
£239.00£199.00
JBL CLIP5 Wireless Speaker - Camouflage, Brown
JBL
JBL CLIP5 Wireless Speaker - Camouflage, Brown
Save 17%
£59.00£49.00
Russell Hobbs Distinctions 26420 Kettle - Black, Black
Russell Hobbs Distinctions
Russell Hobbs Distinctions 26420 Kettle - Black, Black
Save 17%
£60.00£50.00
JBL CLIP5 Wireless Speaker - Black, Black
JBL
JBL CLIP5 Wireless Speaker - Black, Black
Save 17%
£59.00£49.00
Hotpoint NDB9635WUK 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], B Rated [Wash Only], White
Hotpoint
Hotpoint NDB9635WUK 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], B Rated [Wash Only], White
Save 17%
£419.00£349.00
Panasonic Z80 48" 4K Ultra HD OLED Smart Fire Freely TV [2024] - TV-48Z80AEY, Black
Panasonic
Panasonic Z80 48" 4K Ultra HD OLED Smart Fire Freely TV [2024] - TV-48Z80AEY, Black
Save 17%
£899.00£749.00
Samsung Bespoke RB38C7B6BB1 Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - Black - B Rated, Black
Samsung
Samsung Bespoke RB38C7B6BB1 Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - Black - B Rated, Black
Save 17%
£1,199.00£999.00
LG Y500 Series F4Y513GBLN1 13kg WiFi Connected Washing Machine with 1400 rpm - Slate Grey - A Rated, Grey
LG
LG Y500 Series F4Y513GBLN1 13kg WiFi Connected Washing Machine with 1400 rpm - Slate Grey - A Rated, Grey
Save 17%
£779.00£649.00
Hoover H-FRIDGE 400 HONBQT3518EK-UK Wifi Connected 177cm High 70/30 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Hoover
Hoover H-FRIDGE 400 HONBQT3518EK-UK Wifi Connected 177cm High 70/30 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Save 17%
£599.00£499.00
JBL CLIP5 Wireless Speaker - Blue, Blue
JBL
JBL CLIP5 Wireless Speaker - Blue, Blue
Save 17%
£59.00£49.00
LG VX90 Series AI Direct Drive F4X9009TBC 9kg WiFi Connected Washing Machine with 1400 rpm - Matte Black - A Rated, Black
LG
LG VX90 Series AI Direct Drive F4X9009TBC 9kg WiFi Connected Washing Machine with 1400 rpm - Matte Black - A Rated, Black
Save 17%
£899.00£749.00
9kg
Bosch Series 4 HQA574BB3B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Bosch
Bosch Series 4 HQA574BB3B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Save 17%
£599.00£499.00
Beko MCF25310B 25 Litre 28cm High, Freestanding Small Combination Microwave Oven - Black, Black
Beko
Beko MCF25310B 25 Litre 28cm High, Freestanding Small Combination Microwave Oven - Black, Black
Save 17%
£179.00£149.00
Ninja Artisan Outdoor Pizza Oven - Grey, Grey
Ninja
Ninja Artisan Outdoor Pizza Oven - Grey, Grey
Save 17%
£299.00£249.00
Philips OLED760/12 55" 4K Ultra HD OLED Smart Ambilight TV [2025] - 55OLED760/12, Black
Philips
Philips OLED760/12 55" 4K Ultra HD OLED Smart Ambilight TV [2025] - 55OLED760/12, Black
Save 17%
£1,199.00£999.00
Electra C1760WE Full Size Dishwasher - White - E Rated, White
Electra
Electra C1760WE Full Size Dishwasher - White - E Rated, White
Save 16%
£249.00£209.00
Stoves ST GTG60C 60cm Gas Hob - Black, Black
Stoves
Stoves ST GTG60C 60cm Gas Hob - Black, Black
Save 16%
£189.00£159.00
Samsung Series 8 On-device Bixby RS80F66KBTEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Silver - B Rated, Silver
Samsung
Samsung Series 8 On-device Bixby RS80F66KBTEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Silver - B Rated, Silver
Save 16%
£2,139.00£1,799.00