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DEALS
Iceland Sale
- SALE on, save up to 60%
- Average Saving £2
- Average Discount 36%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Iceland Luxury Perfect Turkey Crown 2.2kg 50% off£14.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Tetley Original 120 Tea Bags 375g 22% off£3.00
- Lynx Limited Edition FIFA Aerosol Body Spray Africa 200 ml £3.50
- Iceland Grated Mozzarella 350g £3.60
- Iceland Black Forest Gateau 375g £2.50
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
- Heinz Monster Munch Pickled Onion Flavour Mayo 400g £0.50
milk
cadbury easter eggs
turkey
mens toiletries
breakfast tea
deodorant
grated sliced cheese
desserts
washing powders liquids
salad cream mayonnaise
Iceland best sellers
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1578 | 3.2% |
| Iceland Luxury | 100 | 6.5% |
| Slimming World | 98 | 4.9% |
| MyProtein | 96 | 2.3% |
| Heinz | 90 | 3.0% |
| Birds Eye | 79 | 5.1% |
| TGI Fridays | 62 | 3.4% |
| Cathedral City | 49 | 3.3% |
| Young's | 45 | 5.6% |
| Warburtons | 41 | 0.0% |
| Nescafé | 41 | 2.4% |
| Home | 40 | 2.9% |
| Walkers | 40 | 3.3% |
| Müller | 39 | 0.0% |
| Whitworths | 35 | 0.7% |
| McCain | 34 | 1.5% |
| Batchelors | 34 | 2.9% |
| Coca-Cola | 32 | 1.3% |
| Kellogg's | 28 | 0.0% |
| Del Monte | 27 | 0.0% |
When is the biggest Iceland sale?
Last year the best sale for Iceland was the Boxing day sale in December with 576 items reduced and an average discount of 3.0%
Top 20 Iceland sale dates in 2025 - 2026
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 27/12/2025 | December | 576 | 3.0% |
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 25/01/2026 | January | 519 | 3.3% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 26/01/2026 | January | 514 | 3.3% |
| 27/01/2026 | January | 514 | 3.3% |
| 24/01/2026 | January | 513 | 3.3% |
| 28/01/2026 | January | 512 | 3.3% |
| 05/10/2025 | October | 599 | 2.8% |
| 28/12/2025 | December | 563 | 2.9% |
| 31/01/2026 | January | 491 | 3.3% |
| 29/12/2025 | December | 555 | 2.9% |
| 30/12/2025 | December | 552 | 2.9% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 222 days to go!
When are most items on sale?
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £3.08 | £2.84 | £2.85 | £2.72 |
| Feb | £3.15 | £2.82 | £2.84 | £2.81 |
| Mar | --- | £2.84 | £2.80 | £2.82 |
| Apr | --- | £2.86 | £2.80 | £2.88 |
| May | --- | £2.87 | £2.81 | £2.87 |
| Jun | --- | £2.87 | £2.80 | £2.89 |
| Jul | --- | £2.88 | £2.80 | £2.87 |
| Aug | --- | £2.92 | £2.81 | £2.85 |
| Sep | --- | £2.98 | £2.79 | £2.91 |
| Oct | --- | £2.98 | £2.79 | £2.94 |
| Nov | --- | £3.03 | £2.84 | £3.01 |
| Dec | --- | £3.01 | £2.91 | £2.99 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Bernard Matthews Golden Norfolk Basted Turkey Crown 2.0000kg - 3.0000kg MediumSave 50%
£22.00£11.00
2kg
Bootiful! by Bernard Matthews Medium Whole Turkey with Giblets Frozen Basted Whole Bird, Ready for RoastingSave 50%
£22.00£11.00
Young's Gastro Limited Edition Thai Inspired 2 Sweet Chilli Breaded Fish Fillets 270gSave 50%
£5.50£2.75
