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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 25%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Softy Extra Large Soft Tissues £1.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Galaxy Smooth Milk Chocolate Block Bar 100g £1.75
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
- Lynx Aerosol Body Spray Africa 200 ml £3.50
- Tetley Original 120 Tea Bags 375g £3.00
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
milk
cadbury easter eggs
toilet roll kitchen roll tissues
chocolate boxes gifts
turkey
single chocolate bars bags
beer
deodorant
breakfast tea
washing up dishwasher tablets
Iceland best sellers
- TENA Discreet Extra Duo Pack Incontinence Pads x 20 £4.40
womens toiletries
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1350 | 0.6% |
| Cadbury | 126 | 0.6% |
| Heinz | 86 | 1.2% |
| Walkers | 66 | 0.0% |
| Birds Eye | 65 | 0.0% |
| Slimming World | 64 | 0.0% |
| Iceland Luxury | 61 | 0.0% |
| McVitie's | 60 | 1.4% |
| TGI Fridays | 58 | 1.0% |
| MyProtein | 55 | 0.0% |
| Cathedral City | 47 | 0.0% |
| Kellogg's | 46 | 2.1% |
| Young's | 44 | 1.1% |
| Müller | 42 | 0.0% |
| Home | 40 | 1.3% |
| Warburtons | 40 | 0.4% |
| Whitworths | 40 | 1.0% |
| Coca-Cola | 37 | 2.7% |
| The Daily Bakery | 36 | 0.6% |
| Batchelors | 32 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 08/11/2024 | November | 324 | 1.8% |
| 15/11/2024 | November | 339 | 1.7% |
| 16/11/2024 | November | 336 | 1.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 94 days to go!
When are most items on sale?
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | --- | £2.80 | £2.87 | £2.54 |
| Aug | --- | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
McVitie's Penguin & Friends Cocoa Flavoured Crunchy and Delicious Biscuit Shapes 5 x 20gSave 20%
£1.25£1.00
Felix Kitten As Good As It Looks Mixed Selection in Jelly 2-12 Months 12 x 85g (1.02kg)Save 18%
£5.50£4.50
