AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £55
  •  Average Discount 13%
  •  Average Price (RRP) £728

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.1%
Smeg4840.7%
Apple4260.4%
Samsung3970.9%
AEG2811.1%
Hisense2761.7%
Beko2640.8%
Bosch2151.6%
Playstation1771.0%
Hotpoint1761.8%
NEFF1390.7%
Xbox1271.0%
Hoover1132.2%
Russell Hobbs1081.5%
Stoves1060.7%
Nintendo1030.8%
LG1001.3%
Indesit991.3%
Asus972.8%
Miele961.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £54.55. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 92 days to go!

Hotpoint CS2A300HFA1 Chest Freezer - White - E Rated, White
Hotpoint
Hotpoint CS2A300HFA1 Chest Freezer - White - E Rated, White
From
£419.00
Hoover H-FRIDGE 700 MAXI HSC918ENXK Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Hoover
Hoover H-FRIDGE 700 MAXI HSC918ENXK Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£999.00
Bosch Series 6 KFI96APEAG Wifi Connected Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Bosch
Bosch Series 6 KFI96APEAG Wifi Connected Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£1,899.00
Oral-B iO 4 Electric Toothbrush - Lavender, Purple
Oral-B
Oral-B iO 4 Electric Toothbrush - Lavender, Purple
From
£90.00
Fisher & Paykel Series 7 DW60U4HI2 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 DW60U4HI2 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£999.00
Sage Soft Top Luxe SKE735BTR4GUK1 Kettle - Matte Black, Black
Sage
Sage Soft Top Luxe SKE735BTR4GUK1 Kettle - Matte Black, Black
From
£119.00
Rangemaster Estel Deluxe ESDL90EIPBOR/AB1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A/A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDL90EIPBOR/AB1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A/A Rated, Red
From
£3,599.00
Apple iPad 11" 128GB WiFi + Cellular 2025 - Blue, Blue
Apple
Apple iPad 11" 128GB WiFi + Cellular 2025 - Blue, Blue
From
£450.00
HUAWEI Watch GT5 pro, GPS - 46mm - Titanium, Titanium
Huawei
HUAWEI Watch GT5 pro, GPS - 46mm - Titanium, Titanium
From
£339.00
Bosch Series 2 KTL15NWEAG 85cm High Small Fridge - White - E Rated, White
Bosch
Bosch Series 2 KTL15NWEAG 85cm High Small Fridge - White - E Rated, White
From
£299.00
AO Protection Pack and Case Bundle for iPhone 14 Pro Max - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 14 Pro Max - Clear, Glass
From
£23.00
Hori Adventure Pack for Nintendo Switch 2 For Nintendo Switch,Nintendo Switch 2,Nintendo Switch Lite,Nintendo Switch OLED - Black, Black
Hori
Hori Adventure Pack for Nintendo Switch 2 For Nintendo Switch,Nintendo Switch 2,Nintendo Switch Lite,Nintendo Switch OLED - Black, Black
From
£27.00
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker - Anthracite - A Rated, Grey
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker - Anthracite - A Rated, Grey
From
£2,599.00
Brother MFC-J4350DW All-in-One Printer - Black, Black
Brother
Brother MFC-J4350DW All-in-One Printer - Black, Black
From
£179.00
Philips Hue Ambiance Gradient LED Lightstrip 55", Black
Philips Hue
Philips Hue Ambiance Gradient LED Lightstrip 55", Black
From
£169.00
Belling ComfortCook BEL BI603MFPY STA Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
Belling
Belling ComfortCook BEL BI603MFPY STA Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
From
£389.00
Smeg 50's Retro DCF02GRUK Filter Coffee Machine with Timer - Slate Grey, Grey
Smeg
Smeg 50's Retro DCF02GRUK Filter Coffee Machine with Timer - Slate Grey, Grey
From
£199.00
Leisure Chefmaster CC100F521K 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/A/A Rated, Black
Leisure
Leisure Chefmaster CC100F521K 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/A/A Rated, Black
From
£1,099.00
Smeg Concert SUK92MX9-1 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Concert SUK92MX9-1 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£1,669.00
Fisher & Paykel Double DishDrawer DD60DDFHX9 Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel - E Rated, Stainless Steel
Fisher & Paykel
Fisher & Paykel Double DishDrawer DD60DDFHX9 Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel - E Rated, Stainless Steel
From
£1,799.00
Rangemaster Classic Deluxe CDL110EIRG/B 110cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL110EIRG/B 110cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
From
£3,129.00
Bosch Series 8 BID7101B1B Built In Warming Drawer - Black, Black
Bosch
Bosch Series 8 BID7101B1B Built In Warming Drawer - Black, Black
From
£649.00
Hisense PureFlat Infinite RQ758N4SWFE Wifi Connected Total No Frost American Fridge Freezer - Black Stainless Steel - E Rated, Black
Hisense
Hisense PureFlat Infinite RQ758N4SWFE Wifi Connected Total No Frost American Fridge Freezer - Black Stainless Steel - E Rated, Black
From
£999.00
Samsung Galaxy Buds FE True Wireless Noise Cancelling Earbuds - White, White
Samsung
Samsung Galaxy Buds FE True Wireless Noise Cancelling Earbuds - White, White
From
£100.00
Fridgemaster MQ79394EB Total No Frost American Fridge Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MQ79394EB Total No Frost American Fridge Freezer - Black - E Rated, Black
From
£529.00
KitchenAid Artisan 5KEK1522BCA Kettle with Temperature Selector - Candy Apple Red, Red
KitchenAid
KitchenAid Artisan 5KEK1522BCA Kettle with Temperature Selector - Candy Apple Red, Red
From
£199.00
Samsung DU7100 85" 4K Ultra HD Smart TV [2024] - UE85DU7100, Black
Samsung
Samsung DU7100 85" 4K Ultra HD Smart TV [2024] - UE85DU7100, Black
From
£899.00
Miele G 7210 SCi EDST/CLST Semi Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
Miele
Miele G 7210 SCi EDST/CLST Semi Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
From
£1,030.00
Bosch Series 4 WTH85225GB 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Bosch
Bosch Series 4 WTH85225GB 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£549.00
8kg
Oral-B - 4 Pack - White, White
Oral-B
Oral-B - 4 Pack - White, White
From
£53.00
Braun MultiQuick 5 MQ55236M Hand Blender - Black, Black
Braun
Braun MultiQuick 5 MQ55236M Hand Blender - Black, Black
From
£89.00
PowerA Wired Xbox Series X|S Gaming Controller For PC,Xbox Series S,Xbox Series X - Mariner Blue, Blue
PowerA
PowerA Wired Xbox Series X|S Gaming Controller For PC,Xbox Series S,Xbox Series X - Mariner Blue, Blue
From
£25.00
Apple iPhone 16e 128GB in Black, Black
Apple
Apple iPhone 16e 128GB in Black, Black
From
£544.00
Tony Hawk's Pro Skater 3 + 4 for Xbox One/Xbox Series X, White
Xbox
Tony Hawk's Pro Skater 3 + 4 for Xbox One/Xbox Series X, White
From
£37.00
Bosch Series 2 KTR15NWEAG 85cm Small Fridge - White - E Rated, White
Bosch
Bosch Series 2 KTR15NWEAG 85cm Small Fridge - White - E Rated, White
From
£299.00
AO Protection Pack and Case Bundle for iPhone 15 - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 15 - Clear, Glass
From
£23.00
Hori USB Camera for Nintendo Switch 2 - Black, Black
Hori
Hori USB Camera for Nintendo Switch 2 - Black, Black
From
£29.00
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Ice White - A Rated, White
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Ice White - A Rated, White
From
£2,599.00
Anno 117: Pax Romana for PS5, White
Playstation
Anno 117: Pax Romana for PS5, White
From
£50.00
Optoma HD146x 1080p Full HD Lamp Projector - Midnight Black, Black
Optoma
Optoma HD146x 1080p Full HD Lamp Projector - Midnight Black, Black
From
£469.00
Belling ComfortCook BEL GHU753CI 75cm Gas Hob - Stainless Steel, Stainless Steel
Belling
Belling ComfortCook BEL GHU753CI 75cm Gas Hob - Stainless Steel, Stainless Steel
From
£229.00
Smeg 50's Style MFF11WHUK Milk Frother - White, White
Smeg
Smeg 50's Style MFF11WHUK Milk Frother - White, White
From
£179.00