
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 229 | 8.6% |
| Hotpoint | 163 | 9.0% |
| Hisense | 144 | 18.0% |
| NEFF | 111 | 5.2% |
| LG | 106 | 19.6% |
| Smeg | 96 | 6.0% |
| Indesit | 96 | 7.5% |
| AEG | 95 | 9.2% |
| Samsung | 80 | 15.7% |
| Roberts | 55 | 1.9% |
| Beko | 55 | 8.4% |
| Siemens | 52 | 5.3% |
| Miele | 49 | 8.5% |
| Sony | 48 | 2.2% |
| Russell Hobbs | 48 | 13.5% |
| AVF | 48 | 0.0% |
| Panasonic | 46 | 2.8% |
| Rangemaster | 46 | 8.1% |
| Sanus | 44 | 4.0% |
| TCL | 44 | 15.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 71 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £515.80 | £580.13 | £680.76 | £643.09 |
| Feb | £532.41 | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
TP-Link Tapo RV20MAXPLUS 5300Pa Hyper Suction Robot Vacuum
Bosch KTR15NWEAG Series 2 134l Under Counter Larder Fridge - White
TP-Link Tapo RV30MAXPLUS 5300Pa Hyper Suction Robot Vacuum
VAX CDSW-MPXA SpotWash Home Pet-Design
Beko BW1O3821W B300 8kg 1200rpm Washing Machine - White
Bosch Series 4 BBH3280GB ProHome 2in1 Cordless Vacuum Cleaner
Bowers & Wilkins 603 S3 Floorstanding Speakers - White
VAX CDCW-SSXA SpinScrub Power Plus Carpet Cleaner - Grey & Blue
Bosch PBP6B2K60 Series 2 60cm Gas 4 Burner Hob - White
TTAP TTD202DA1 Full Motion TV Bracket
Bowers & Wilkins PX7 S2E Noise Cancelling Over-Ear Headphones - Grey
Smeg KLF05WHUK 0.8L Mini Kettle, Retro 50 s Style, Anti-Slip Base, Auto Shut Off, 1400W, White
Bosch PBP6B5K60 Series 2 Gas 4 Burner Hob - Stainless Steel
Smeg KLF05CRUK 0.8L Mini Kettle, Retro 50 s Style, Anti-Slip Base, Auto Shut Off, 1400W, Cream
POLTI PLGB0073 VS20.20 Steam Generator Iron with Eco Mode - White
Smeg KLF05PBUK 0.8L Mini Kettle, Retro 50 s Style, Anti-Slip Base, Auto Shut Off, 1400W, Blue
POLTI PLGB0081 Vaporella QS210 Steam Iron 40s Heat Up - Light Blue
Smeg KLF03BLMUK 1.7L 3000W Kettle - Black
Smeg PBF01BLUK Mini Blender & Smoothie Maker Bottle-to-go technology - Black
Smeg KLF03EGMUK 1.7L 3000W Kettle - Emerald Green
Smeg PBF01CRUK Mini Blender & Smoothie Maker Bottle-to-go technology - Cream
Beko DVS04X20W 10 Place Setting Freestanding Slimline Dishwasher
Smeg PBF01WHUK Mini Blender & Smoothie Maker Bottle-to-go technology - White
AVF CA180RBO Calibre 180cm TV Stand - Black Oak
Smeg DCF02BLUK Retro Design Drip Filter Coffee Machine - Black
AVF CA180RGO Calibre 180cm TV Stand - Rustic Sawn Oak