
AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers
| Top 20 AO brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Rangemaster | 558 | 0.0% |
| Smeg | 493 | 0.7% |
| Apple | 411 | 0.1% |
| Samsung | 392 | 1.7% |
| Hisense | 313 | 2.2% |
| Beko | 275 | 0.4% |
| AEG | 260 | 0.7% |
| Bosch | 221 | 3.6% |
| Playstation | 186 | 0.9% |
| Hotpoint | 183 | 0.6% |
| Russell Hobbs | 152 | 1.9% |
| NEFF | 131 | 1.6% |
| Nintendo | 122 | 0.4% |
| LG | 120 | 1.5% |
| Xbox | 117 | 1.0% |
| Bertazzoni | 117 | 0.0% |
| Hoover | 114 | 3.8% |
| Indesit | 104 | 0.6% |
| Stoves | 104 | 0.0% |
| Haier | 101 | 2.8% |
AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.
Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.
Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.
The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.
The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.
One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?
AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.
Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.
On Offeroftheday, AO has an average discount of 14% and an average saving of £63.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.
AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.
You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!
You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here
AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.
If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.
If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.
AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/
If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.
AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.
You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.
Don't forget that AO offers FREE 100 day returns on your items!
Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 01/12/2024 | December | 1345 | 3.1% |
| 30/11/2024 | November | 1338 | 3.1% |
| 23/11/2024 | November | 1325 | 3.1% |
| 28/11/2024 | November | 1328 | 3.1% |
| 24/11/2024 | November | 1313 | 3.1% |
| 29/11/2024 | November | 1297 | 3.0% |
| 03/12/2024 | December | 1284 | 3.1% |
| 02/12/2024 | December | 1295 | 3.0% |
| 25/11/2024 | November | 1289 | 3.0% |
| 27/11/2024 | November | 1286 | 3.0% |
| 26/11/2024 | November | 1278 | 3.0% |
| 22/11/2024 | November | 1252 | 2.8% |
| 20/11/2024 | November | 1248 | 2.8% |
| 21/11/2024 | November | 1230 | 2.7% |
| 13/04/2025 | April | 1026 | 2.0% |
| 14/04/2025 | April | 1028 | 2.0% |
| 12/04/2025 | April | 1018 | 2.0% |
| 15/04/2025 | April | 979 | 1.9% |
| 25/05/2025 | May | 1076 | 1.8% |
| 24/05/2025 | May | 1065 | 1.8% |
We are predicting the next AO sale to be the Black Friday sale in November. 17 days to go!
Shark WandVac 2.0 WV270UK Handheld Vacuum Cleaner with up to 15 Minutes Run Time, Blue
Hisense PureFlat RF632N4BCE Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Amica FDR2213C/1 144cm 80/20 Small Fridge Freezer - Satin Beige - E Rated, Cream
Amica FDR2213DB/1 144cm 80/20 Small Fridge Freezer - Duck Egg Blue - E Rated, Blue
LG MS2042D 20 Litre 25cm High, Freestanding Small Standard Microwave Oven - Black, Black
Lenovo LOQ 15AHP10 15.6" Gaming Laptop - NVIDIA GeForce RTX 5050, AMD Ryzen 7, 512GB SSD - Grey, Grey
Hisense KitchenFit RQ768N4GVE Total No Frost American Fridge Freezer - Silver Glass - E Rated, Silver
Morphy Richards Venture 240130 4 Slice Toaster - Brushed Steel, Stainless Steel
Hisense U7Q 85" 4K Ultra HD MiniLED Smart Freely TV [2025] - 85U7QTUK, Black
Lenovo IdeaPad Slim 3 15ARP10 15.3" Laptop - AMD Ryzen 5, 512GB SSD, 24 GB RAM - Lunar Grey, Grey
Lenovo IdeaPad Slim 5 14IRH10 OLED 14" Laptop - Intel Core i5, 1TB SSD, 24 GB RAM - Cosmic Blue, Blue
LG NeoChef MH6535GIS 25 Litre 27cm High, Freestanding Small Combination Microwave Oven - Black, Black
HP 15-fc0057na 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
Bosch Series 6 SMV6ZCX10G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - B Rated, Stainless Steel
NEFF N30 B2DCG7AK3B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Hisense PureFlat RF632N4WIE Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Indesit KINH 1261 B4UK 178cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Hoover H-COMBI 300 HONCQ2T618CWK 185cm 60/40 No Frost Fridge Freezer - White - C Rated, White
Bosch Series 4 KGN392WDFG 203cm 70/30 Frost Free Fridge Freezer - White - D Rated, White
Bosch Series 4 SPS4HMW49G Wifi Connected Slimline Dishwasher - White - E Rated, White
Hoover Pro Wash Series 5 HBP 410BL8-80 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hisense E78Q 55" 4K Ultra HD QLED Smart Freely TV [2025] - 55E78QTUK PRO, Black
Acer Predator Helios Neo 16 AI PHN16-73 16" Gaming Laptop - NVIDIA GeForce RTX 5070, Intel Core Ultra 7, 1TB SSD - Black, Black
CyberPowerPC AO22220 Gaming PC - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 500GB SSD - Black, Black