AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £60
  •  Average Discount 12%
  •  Average Price (RRP) £723

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5160.1%
Smeg4741.3%
Apple4350.2%
Samsung3961.5%
Hisense2801.1%
AEG2800.5%
Beko2700.8%
Bosch2221.8%
Hotpoint1840.9%
Playstation1742.4%
NEFF1420.3%
Russell Hobbs1330.9%
Xbox1271.2%
Hoover1231.3%
Indesit1170.7%
LG1172.4%
Asus1140.4%
Stoves1020.7%
Nintendo1010.3%
Miele1010.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £60.22. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 110 days to go!

AEG DCE531160B Built In Electric Double Oven - Black - A/A Rated, Black
AEG
AEG DCE531160B Built In Electric Double Oven - Black - A/A Rated, Black
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£749.00£629.00
Elica FOLD-GR-80 71 cm Canopy Cooker Hood - Grey - For Ducted/Recirculating Ventilation, Grey
Elica
Elica FOLD-GR-80 71 cm Canopy Cooker Hood - Grey - For Ducted/Recirculating Ventilation, Grey
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Indesit Push&Go YTM1192SSXUK 9Kg Heat Pump Tumble Dryer - Silver - A++ Rated, Silver
Indesit
Indesit Push&Go YTM1192SSXUK 9Kg Heat Pump Tumble Dryer - Silver - A++ Rated, Silver
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9kg
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
Dyson
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
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£680.00£569.00
Smeg 50's Retro KLF04PBUK Kettle with Temperature Selector - Pastel Blue, Blue
Smeg 50's Retro
Smeg 50's Retro KLF04PBUK Kettle with Temperature Selector - Pastel Blue, Blue
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£179.00£150.00
Belling ComfortCook BEL GHU753CI 75cm Gas Hob - Stainless Steel, Stainless Steel
Belling
Belling ComfortCook BEL GHU753CI 75cm Gas Hob - Stainless Steel, Stainless Steel
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£249.00£209.00
Samsung Series 6 AI Energy SpaceMax RB38C602CWW Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - White - C Rated, White
Samsung
Samsung Series 6 AI Energy SpaceMax RB38C602CWW Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - White - C Rated, White
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£829.00£699.00
Smeg Victoria TR93IP2 90cm Electric Range Cooker with Induction Hob - Cream - A/B Rated, Cream
Smeg
Smeg Victoria TR93IP2 90cm Electric Range Cooker with Induction Hob - Cream - A/B Rated, Cream
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£3,359.00£2,849.00
CDA FWC624BL Built Under Wine Cooler - Black - G Rated, Black
CDA
CDA FWC624BL Built Under Wine Cooler - Black - G Rated, Black
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£799.00£680.00
Shark SpeedStyle Pro FLEX 4-in-1 HD542UK Hair Dryer - Mocha Silver, Silver
Shark
Shark SpeedStyle Pro FLEX 4-in-1 HD542UK Hair Dryer - Mocha Silver, Silver
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£199.00£169.00
Russell Hobbs Distinctions 26421 Kettle - Ocean Blue, Blue
Russell Hobbs Distinctions
Russell Hobbs Distinctions 26421 Kettle - Ocean Blue, Blue
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£59.00£50.00
MSI Cyborg 15 AI A1VFK-001UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 512GB SSD - Black, Black
MSI
MSI Cyborg 15 AI A1VFK-001UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 512GB SSD - Black, Black
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£1,299.00£1,099.00
Miele Guard M1 Cylinder Vacuum Cleaner, Red
Miele
Miele Guard M1 Cylinder Vacuum Cleaner, Red
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£269.00£229.00
Waterpik Ultra Professional Electric Water Flosser - White, White
Waterpik
Waterpik Ultra Professional Electric Water Flosser - White, White
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£99.00£84.00
Samsung Series 8 RS80F66KBFEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - B Rated, Black
Samsung
Samsung Series 8 RS80F66KBFEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - B Rated, Black
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£2,109.00£1,799.00
Miele Cordless Vacuum Cleaner with up to 60 Minutes Run Time - Lotus White - Triflex HX2, White
Miele
Miele Cordless Vacuum Cleaner with up to 60 Minutes Run Time - Lotus White - Triflex HX2, White
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£649.00£549.00
Remington PROluxe CI91AW Curling Wand - Cream, Cream
Remington
Remington PROluxe CI91AW Curling Wand - Cream, Cream
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£40.00£34.00
Swan Nordic SF17021WHTN 3.5 Litre Slow Cooker - Cotton White, Cream
Swan
Swan Nordic SF17021WHTN 3.5 Litre Slow Cooker - Cotton White, Cream
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£34.00£29.00
CDA CDI6210 Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
CDA
CDA CDI6210 Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
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Miele FNS4382D 186cm High Frost Free Upright Freezer - Stainless Steel - D Rated, Stainless Steel
Miele
Miele FNS4382D 186cm High Frost Free Upright Freezer - Stainless Steel - D Rated, Stainless Steel
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Bosch Series 2 HHF113BR0B Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Bosch
Bosch Series 2 HHF113BR0B Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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Ring Video Doorbell Pro 2 Hardwired Smart Doorbell HD+ 1536p - - Nickel, Aluminium
Ring
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De'Longhi La Specialista Arte Evo EC9255.M Bean to Cup Coffee Machine - Silver, Silver
Delonghi
De'Longhi La Specialista Arte Evo EC9255.M Bean to Cup Coffee Machine - Silver, Silver
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£499.00£429.00
Flymo UltraLife 800 Cordless Lawn Mower, Orange
Flymo
Flymo UltraLife 800 Cordless Lawn Mower, Orange
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£1,199.00£1,030.00
LG QNED80A6 50" 4K Ultra HD QNED Smart TV - 50QNED80A6A, Black
LG
LG QNED80A6 50" 4K Ultra HD QNED Smart TV - 50QNED80A6A, Black
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£699.00£599.00
Smeg 50s Style Retro Right Hand Hinge FAB30RCR5UK 172cm High 80/20 Fridge Freezer - Cream - D Rated, Cream
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RCR5UK 172cm High 80/20 Fridge Freezer - Cream - D Rated, Cream
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£1,449.00£1,249.00
Sony BRAVIA Theatre System 6 HTS60.CEK 5.1 Surround Home Cinema System - Black, Black
Sony
Sony BRAVIA Theatre System 6 HTS60.CEK 5.1 Surround Home Cinema System - Black, Black
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£549.00£474.00
Bosch Series 6 PIX631HC1E 60cm Induction Hob - Black, Black
Bosch
Bosch Series 6 PIX631HC1E 60cm Induction Hob - Black, Black
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£699.00£599.00
Bosch Series 4 KGN392LEBG 203cm High 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Bosch
Bosch Series 4 KGN392LEBG 203cm High 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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£699.00£599.00
Bosch Series 4 KGN392WEBG 203cm High 70/30 Frost Free Fridge Freezer - White - E Rated, White
Bosch
Bosch Series 4 KGN392WEBG 203cm High 70/30 Frost Free Fridge Freezer - White - E Rated, White
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£699.00£599.00
Sharp R956SLM 42 Litre 33cm High, Freestanding Combination Microwave Oven - Silver, Silver
Sharp
Sharp R956SLM 42 Litre 33cm High, Freestanding Combination Microwave Oven - Silver, Silver
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£289.00£249.00
Smeg Right Hand Hinge Home Bar FAB10HRCR5 97cm High Fridge - Cream - E Rated, Cream
Smeg
Smeg Right Hand Hinge Home Bar FAB10HRCR5 97cm High Fridge - Cream - E Rated, Cream
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Russell Hobbs Eclipse 25111 Kettle - Midnight Blue, Blue
Russell Hobbs
Russell Hobbs Eclipse 25111 Kettle - Midnight Blue, Blue
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£51.00£44.00
Star Buy
Baumatic BI3E53E0B-80 Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - E Rated, Black
Baumatic
Baumatic BI3E53E0B-80 Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - E Rated, Black
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Haier i-Pro Series 5 HW100-B14959S8U1U 10kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Haier
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Melitta AromaFresh II Pro 6776786 Filter Coffee Machine with Timer - Black, Black
Melitta
Melitta AromaFresh II Pro 6776786 Filter Coffee Machine with Timer - Black, Black
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Tower VL20 T513006 Upright Vacuum Cleaner, Blue
Tower
Tower VL20 T513006 Upright Vacuum Cleaner, Blue
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Smeg 50s Style Retro Right Hand Hinge FAB30RPK5UK 172cm High 70/30 Fridge Freezer - Pastel Pink - D Rated, Pink
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RPK5UK 172cm High 70/30 Fridge Freezer - Pastel Pink - D Rated, Pink
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£1,449.00£1,249.00
Stoves Sterling 100PYR Pyramid 100cm Chimney Cooker Hood - Black, Black
Stoves
Stoves Sterling 100PYR Pyramid 100cm Chimney Cooker Hood - Black, Black
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£519.00£446.00
Beko CornerIntense BDFN36650CX Full Size Dishwasher - Stainless Steel - B Rated, Stainless Steel
Beko
Beko CornerIntense BDFN36650CX Full Size Dishwasher - Stainless Steel - B Rated, Stainless Steel
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£499.00£429.00
Hisense 3S Series WF3S8043BT3 8kg WiFi Connected Washing Machine with 1400 rpm - Titanium - A Rated, Titanium
Hisense
Hisense 3S Series WF3S8043BT3 8kg WiFi Connected Washing Machine with 1400 rpm - Titanium - A Rated, Titanium
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£349.00£299.00
8kg
Hisense 3S Series WF3S9043BW3 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hisense
Hisense 3S Series WF3S9043BW3 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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£349.00£299.00
9kg