- KITCHEN &
LAUNDRY - HOME &
GARDEN - TECHNOLOGY
& GAMING - HEALTH BEAUTY
& FITNESS - OFFICE &
COMPUTERS - KIDS NURSERY
& TOYS - CARS DIY
& OUTDOORS - MENS
CLOTHING - WOMENS
CLOTHING - HOLIDAYS
& TRAVEL - EBAY LOCAL
DEALS
Iceland Sale
- SALE on, save up to 74%
- Average Saving £2
- Average Discount 32%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Iceland Luxury Perfect Turkey Crown 2.2kg 50% off£14.00
- Maltesers Milk Chocolate Box 185g £3.00
- Yorkshire Tea 80 Tea Bags 250g £3.69
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Tetley Original 120 Tea Bags 375g 22% off£3.00
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Lynx Limited Edition FIFA Aerosol Body Spray Africa 200 ml £3.50
- Iceland Black Forest Gateau 375g £2.50
- Cadbury Dairy Milk 425ml £4.00
milk
turkey
chocolate boxes gifts
breakfast tea
washing up dishwasher tablets
breakfast tea
lamb
deodorant
desserts
ice cream tubs
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 883 | 1.7% |
| Birds Eye | 71 | 3.5% |
| Heinz | 54 | 0.9% |
| Iceland Luxury | 48 | 11.5% |
| Slimming World | 39 | 0.0% |
| Müller | 33 | 0.0% |
| Warburtons | 27 | 0.0% |
| Nando's | 26 | 5.4% |
| MyProtein | 25 | 0.7% |
| Cathedral City | 25 | 2.0% |
| Nescafé | 25 | 1.6% |
| Home | 24 | 3.8% |
| McCain | 23 | 2.2% |
| Coca-Cola | 22 | 1.0% |
| Mr Kipling | 21 | 0.0% |
| Dairylea | 21 | 0.0% |
| Starbucks | 20 | 2.9% |
| Schwartz | 20 | 32.5% |
| Greggs | 19 | 0.0% |
| Pot Noodle | 18 | 8.3% |
When is the biggest Iceland sale?
Last year the best sale for Iceland was the Boxing day sale in December with 576 items reduced and an average discount of 3.0%
Top 20 Iceland sale dates in 2025 - 2026
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 27/12/2025 | December | 576 | 3.0% |
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 25/01/2026 | January | 519 | 3.3% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 27/01/2026 | January | 514 | 3.3% |
| 26/01/2026 | January | 514 | 3.3% |
| 24/01/2026 | January | 513 | 3.3% |
| 28/01/2026 | January | 512 | 3.3% |
| 05/10/2025 | October | 599 | 2.8% |
| 28/12/2025 | December | 563 | 2.9% |
| 31/01/2026 | January | 491 | 3.3% |
| 29/12/2025 | December | 555 | 2.9% |
| 30/12/2025 | December | 552 | 2.9% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 221 days to go!
When are most items on sale?
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £3.08 | £2.84 | £2.85 | £2.72 |
| Feb | £3.21 | £2.82 | £2.84 | £2.81 |
| Mar | --- | £2.84 | £2.80 | £2.82 |
| Apr | --- | £2.86 | £2.80 | £2.88 |
| May | --- | £2.87 | £2.81 | £2.87 |
| Jun | --- | £2.87 | £2.80 | £2.89 |
| Jul | --- | £2.88 | £2.80 | £2.87 |
| Aug | --- | £2.92 | £2.81 | £2.85 |
| Sep | --- | £2.98 | £2.79 | £2.91 |
| Oct | --- | £2.98 | £2.79 | £2.94 |
| Nov | --- | £3.03 | £2.84 | £3.01 |
| Dec | --- | £3.01 | £2.91 | £2.99 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
