AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £59
  •  Average Discount 14%
  •  Average Price (RRP) £772

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5280.3%
Smeg4811.1%
Apple3640.3%
Samsung2941.4%
Hisense2920.4%
Beko2340.4%
AEG2291.0%
Bosch2250.9%
Playstation1770.3%
Hotpoint1560.2%
Russell Hobbs1443.1%
Hoover1321.3%
NEFF1280.9%
Bertazzoni1180.0%
Xbox1180.9%
Nintendo1161.4%
LG1080.7%
Haier1001.7%
Stoves980.6%
Asus891.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £59.02. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

So far this year the best sale for AO has been the Black Friday sale in November with 1435 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
22/11/2025November14353.1%
23/11/2025November14003.0%
24/11/2025November13793.0%
21/11/2025November12722.7%
16/11/2025November12212.6%
15/11/2025November12202.5%
17/11/2025November12102.5%
18/11/2025November12272.5%
14/11/2025November11962.5%
13/11/2025November11922.4%
29/11/2025November11132.3%
30/11/2025November10952.3%
12/11/2025November11322.2%
01/12/2025December10772.3%
02/12/2025December10682.3%
08/11/2025November11212.2%
28/11/2025November10802.3%
27/11/2025November10492.3%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 325 days to go!

Krups GVX231 Coffee Grinder - Black / Silver, Black
Krups
Krups GVX231 Coffee Grinder - Black / Silver, Black
Save 13%
£55.00£48.00
Tefal Loft TT760140 4 Slice Toaster - White, White
Tefal
Tefal Loft TT760140 4 Slice Toaster - White, White
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£39.00£34.00
Rangemaster Professional Plus PROP110NGFCR/C 110cm wide Gas Range Cooker - Cream / Chrome - A+/A+ Rated, Cream
Rangemaster
Rangemaster Professional Plus PROP110NGFCR/C 110cm wide Gas Range Cooker - Cream / Chrome - A+/A+ Rated, Cream
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£3,199.00£2,799.00
Smeg 50's Retro TSF01BLUK 2 Slice Toaster - Black, Black
Smeg
Smeg 50's Retro TSF01BLUK 2 Slice Toaster - Black, Black
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£149.00£129.00
Bosch Series 4 KFN96APEAG Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Bosch
Bosch Series 4 KFN96APEAG Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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£1,499.00£1,299.00
AEG 3000 AirFry BPX535A61B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
AEG
AEG 3000 AirFry BPX535A61B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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£509.00£450.00
Belling BEL Cookcentre Chim 90PYR 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Belling
Belling BEL Cookcentre Chim 90PYR 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£335.00£295.00
Sanus VLT7-B2 Advanced Tilt 4D Premium Tilting TV Wall Bracket For 42 to 90 inch TV's, Black
Sanus
Sanus VLT7-B2 Advanced Tilt 4D Premium Tilting TV Wall Bracket For 42 to 90 inch TV's, Black
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£78.00£69.00
WWE 2K25 for Nintendo Switch 2, White
Nintendo
WWE 2K25 for Nintendo Switch 2, White
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£60.00£53.00
Beko HarvestFresh ASD2442VPS Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko HarvestFresh ASD2442VPS Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Save 12%
£829.00£729.00
Samsung Series 6 AI Energy SpaceMax RB38C602CWW Wifi Connected 203cm 70/30 No Frost Fridge Freezer - White - C Rated, White
Samsung
Samsung Series 6 AI Energy SpaceMax RB38C602CWW Wifi Connected 203cm 70/30 No Frost Fridge Freezer - White - C Rated, White
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£679.00£599.00
Haier X Series 5 HW130-BP14357UUK 13kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Haier
Haier X Series 5 HW130-BP14357UUK 13kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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£429.00£379.00
Swan Retro ST19020BN 4 Slice Toaster - Black, Black
Swan
Swan Retro ST19020BN 4 Slice Toaster - Black, Black
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£59.00£52.00
Smeg Classic PGF32G 31cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Classic PGF32G 31cm Gas Hob - Stainless Steel, Stainless Steel
Save 12%
£429.00£379.00
Mario Kart 8 Deluxe for Nintendo Switch, White
Nintendo
Mario Kart 8 Deluxe for Nintendo Switch, White
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£43.00£38.00
Dolce Gusto by De'Longhi Genio S Plus EDG315.B Pod Coffee Machine - Black, Black
Dolce Gusto by De'Longhi
Dolce Gusto by De'Longhi Genio S Plus EDG315.B Pod Coffee Machine - Black, Black
Save 11%
£73.00£65.00
Beko LSP4671PS 171cm Fridge - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko LSP4671PS 171cm Fridge - Stainless Steel Effect - E Rated, Stainless Steel
Save 11%
£469.00£419.00
Smeg 50's Retro KLF04WHUK Kettle with Temperature Selector - White, White
Smeg 50's Retro
Smeg 50's Retro KLF04WHUK Kettle with Temperature Selector - White, White
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£179.00£160.00
ASUS ProArt PA279CV 27" 4K Ultra HD 60Hz Monitor - Black, Black
Asus
ASUS ProArt PA279CV 27" 4K Ultra HD 60Hz Monitor - Black, Black
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£379.00£339.00
Star Buy
Dyson Supersonic r Curly+Coily Hair Dryer - Ceramic Pink / Rose Gold, Pink
Dyson
Dyson Supersonic r Curly+Coily Hair Dryer - Ceramic Pink / Rose Gold, Pink
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£449.00£399.00
Dyson Supersonic r Straight+Wavy Hair Dryer - Ceramic Pink / Rose Gold, Pink
Dyson
Dyson Supersonic r Straight+Wavy Hair Dryer - Ceramic Pink / Rose Gold, Pink
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£449.00£399.00
AEG ProSteam Technology LF7C8636BI Integrated 8kg Washing Machine with 1600 rpm - White - B Rated, White
AEG
AEG ProSteam Technology LF7C8636BI Integrated 8kg Washing Machine with 1600 rpm - White - B Rated, White
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£709.00£629.00
8kg
Bosch Series 6 KGN39AWCTG 203cm 70/30 Frost Free Fridge Freezer - White - C Rated, White
Bosch
Bosch Series 6 KGN39AWCTG 203cm 70/30 Frost Free Fridge Freezer - White - C Rated, White
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£949.00£849.00
NEFF N30 D5655X1GB 53 cm Canopy Cooker Hood - Silver, Silver
NEFF
NEFF N30 D5655X1GB 53 cm Canopy Cooker Hood - Silver, Silver
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£279.00£249.00
NEFF N50 D64BHM1N0B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
NEFF
NEFF N50 D64BHM1N0B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£449.00£399.00
NEFF N 90 CL4TT11G0 Built In Bean to Cup Coffee Machine - Graphite Grey, Grey
NEFF
NEFF N 90 CL4TT11G0 Built In Bean to Cup Coffee Machine - Graphite Grey, Grey
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£2,349.00£2,099.00
Candy CA38FL7NWXUK 25 Litre 38cm High, Built In Small Standard Microwave Oven - Stainless Steel, Stainless Steel
Candy
Candy CA38FL7NWXUK 25 Litre 38cm High, Built In Small Standard Microwave Oven - Stainless Steel, Stainless Steel
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£219.00£195.00
Russell Hobbs RH142CF0E1W Chest Freezer - White - E Rated, White
Russell Hobbs
Russell Hobbs RH142CF0E1W Chest Freezer - White - E Rated, White
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£209.00£185.00
Panasonic NN-ST46KBBPQ 32 Litre 31cm High, Freestanding Small Standard Microwave Oven - Black, Black
Panasonic
Panasonic NN-ST46KBBPQ 32 Litre 31cm High, Freestanding Small Standard Microwave Oven - Black, Black
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£189.00£169.00
Philips OLED760/12 55" 4K Ultra HD OLED Smart Ambilight TV [2025] - 55OLED760/12, Black
Philips
Philips OLED760/12 55" 4K Ultra HD OLED Smart Ambilight TV [2025] - 55OLED760/12, Black
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£899.00£799.00
Smeg Concert CX61GMBL Single Oven Dual Fuel Cooker - Black - A Rated, Black
Smeg
Smeg Concert CX61GMBL Single Oven Dual Fuel Cooker - Black - A Rated, Black
Save 11%
£899.00£799.00
De'Longhi Dedica Duo Espresso Coffee Machine - Metal - EC890.M, Stainless Steel
Delonghi
De'Longhi Dedica Duo Espresso Coffee Machine - Metal - EC890.M, Stainless Steel
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£279.00£249.00
Candy ProWash BC4SD496M6DB8-80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1400 rpm - White / Black, A Rated [Wash Only], White
Candy
Candy ProWash BC4SD496M6DB8-80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1400 rpm - White / Black, A Rated [Wash Only], White
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£479.00£427.00
Russell Hobbs RH184FF602C1SS 184cm 60/40 No Frost Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
Russell Hobbs
Russell Hobbs RH184FF602C1SS 184cm 60/40 No Frost Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
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£609.00£539.00
Flymo 18V UltraTrim 300 9707555-01 Grass Trimmer - Orange, Orange
Flymo
Flymo 18V UltraTrim 300 9707555-01 Grass Trimmer - Orange, Orange
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£180.00£161.00
Smeg 50's Retro KLF03BLMUK Kettle - Matte Black, Black
Smeg
Smeg 50's Retro KLF03BLMUK Kettle - Matte Black, Black
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£189.00£169.00
Smeg 50's Retro KLF03SSUK Kettle - Chrome, Chrome
Smeg 50's Retro
Smeg 50's Retro KLF03SSUK Kettle - Chrome, Chrome
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£179.00£159.00
MSI PRO MP272L 27" Full HD 100Hz Monitor - Black, Black
MSI
MSI PRO MP272L 27" Full HD 100Hz Monitor - Black, Black
Save 11%
£89.00£79.00
Smeg 50's Retro KLF04BLUK Kettle with Temperature Selector - Black, Black
Smeg 50's Retro
Smeg 50's Retro KLF04BLUK Kettle with Temperature Selector - Black, Black
Save 11%
£179.00£159.00
Stoves Richmond 90cm wide Dual Fuel Range Cooker with Gas Hob - Cream - A/A/A Rated, Cream
Stoves
Stoves Richmond 90cm wide Dual Fuel Range Cooker with Gas Hob - Cream - A/A/A Rated, Cream
Save 11%
£1,899.00£1,699.00
Star Buy
AEG ProSteam Technology LFR71844B 8kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG ProSteam Technology LFR71844B 8kg Washing Machine with 1400 rpm - White - A Rated, White
Save 11%
£549.00£489.00
8kg
Bosch Series 6 i-Dos WGH254A0GB 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 6 i-Dos WGH254A0GB 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Save 11%
£899.00£799.00