AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £63
  •  Average Discount 14%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5580.0%
Smeg4930.7%
Apple4110.1%
Samsung3921.7%
Hisense3132.2%
Beko2750.4%
AEG2600.7%
Bosch2213.6%
Playstation1860.9%
Hotpoint1830.6%
Russell Hobbs1521.9%
NEFF1311.6%
Nintendo1220.4%
LG1201.5%
Xbox1171.0%
Bertazzoni1170.0%
Hoover1143.8%
Indesit1040.6%
Stoves1040.0%
Haier1012.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £63.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 17 days to go!

Hisense RW3N122GSLF Wine Cooler - Black - F Rated, Black
Hisense
Hisense RW3N122GSLF Wine Cooler - Black - F Rated, Black
Save 18%
£549.00£449.00
Indesit KINH 1261 B4UK 178cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Indesit
Indesit KINH 1261 B4UK 178cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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£509.00£418.00
HP 15-fc0051na 15.6" Laptop -, 512GB SSD, 16 GB RAM - Silver, Silver
HP
HP 15-fc0051na 15.6" Laptop -, 512GB SSD, 16 GB RAM - Silver, Silver
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£649.00£529.00
Hoover H-COMBI 300 HONCQ2T618CWK 185cm 60/40 No Frost Fridge Freezer - White - C Rated, White
Hoover
Hoover H-COMBI 300 HONCQ2T618CWK 185cm 60/40 No Frost Fridge Freezer - White - C Rated, White
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£549.00£449.00
Hisense S7NQ Canvas 65" 4K Ultra HD QLED Smart Freely TV - 65S7NQTUK, Black
Hisense
Hisense S7NQ Canvas 65" 4K Ultra HD QLED Smart Freely TV - 65S7NQTUK, Black
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£1,199.00£999.00
Tefal Loft TT760140 4 Slice Toaster - White, White
Tefal
Tefal Loft TT760140 4 Slice Toaster - White, White
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£41.00£34.00
Dyson Airwrap I.D. Straight+Wavy Hot Air Styler - Ceramic Patina / Topaz, Orange
Dyson
Dyson Airwrap I.D. Straight+Wavy Hot Air Styler - Ceramic Patina / Topaz, Orange
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£479.00£399.00
Bosch Series 4 SPV4EMX25G Wifi Connected Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
Bosch
Bosch Series 4 SPV4EMX25G Wifi Connected Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
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£599.00£499.00
Playseat Challenge ActiFit Gaming Chair - Black, Black
Playseat
Playseat Challenge ActiFit Gaming Chair - Black, Black
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£199.00£166.00
Bellissima Italia Prodigy Air Styler productcode Hot Air Styler - Bronze, Brown
Bellissima Italia
Bellissima Italia Prodigy Air Styler productcode Hot Air Styler - Bronze, Brown
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£180.00£149.00
AO XL Portable Wireless Speaker - Black, Black
AO
AO XL Portable Wireless Speaker - Black, Black
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£59.00£49.00
Morphy Richards 460022 Slow Cooker - Titanium, Titanium
Morphy Richards
Morphy Richards 460022 Slow Cooker - Titanium, Titanium
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£59.00£49.00
Bosch Series 4 SMS4EMW06G Full Size Dishwasher - White - B Rated, White
Bosch
Bosch Series 4 SMS4EMW06G Full Size Dishwasher - White - B Rated, White
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£599.00£499.00
Beko ExpertFry Dual Zone FRL5387B Air Fryer - Black, Black
Beko
Beko ExpertFry Dual Zone FRL5387B Air Fryer - Black, Black
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£119.00£99.00
Bosch Series 4 SMS4EMI06G Wifi Connected Full Size Dishwasher - Silver Inox - B Rated, Silver Inox
Bosch
Bosch Series 4 SMS4EMI06G Wifi Connected Full Size Dishwasher - Silver Inox - B Rated, Silver Inox
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£599.00£499.00
Hisense E7Q 65" 4K Ultra HD QLED Smart TV - 65E78QTUK, Black
Hisense
Hisense E7Q 65" 4K Ultra HD QLED Smart TV - 65E78QTUK, Black
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£599.00£499.00
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
Panasonic
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
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£59.00£49.00
Hisense RS694N4TZE Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RS694N4TZE Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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£899.00£749.00
Russell Hobbs RHEM2301S 23 Litre 30cm High, Freestanding Small Standard Microwave Oven - Silver, Silver
Russell Hobbs
Russell Hobbs RHEM2301S 23 Litre 30cm High, Freestanding Small Standard Microwave Oven - Silver, Silver
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£144.00£119.00
Elica LANE-60-BLK 51 cm Canopy Cooker Hood - Black - For Recirculating Ventilation, Black
Elica
Elica LANE-60-BLK 51 cm Canopy Cooker Hood - Black - For Recirculating Ventilation, Black
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£289.00£239.00
Hisense E5Q 40" Full HD QLED Smart Freely TV - 40E5QTUK, Black
Hisense
Hisense E5Q 40" Full HD QLED Smart Freely TV - 40E5QTUK, Black
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£299.00£249.00
Honor Magic V5 5G Smartphone in Black, Black
Honor
Honor Magic V5 5G Smartphone in Black, Black
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£1,689.00£1,399.00
Amica AFC6550SS 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Amica
Amica AFC6550SS 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
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£539.00£449.00
Hoover H-FREEZE 300 MINI HONUQ2L58EBK Under Counter Freezer - Black - E Rated, Black
Hoover
Hoover H-FREEZE 300 MINI HONUQ2L58EBK Under Counter Freezer - Black - E Rated, Black
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£239.00£199.00
Russell Hobbs RH85UCFF482E1SS 85cm 70/30 Small Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Russell Hobbs
Russell Hobbs RH85UCFF482E1SS 85cm 70/30 Small Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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£239.00£199.00
Soundcore Select 3 Wireless Speaker - Black, Black
Soundcore
Soundcore Select 3 Wireless Speaker - Black, Black
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£59.00£49.00
Samsung QN90F 55" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE55QN90F, Black
Samsung
Samsung QN90F 55" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE55QN90F, Black
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£1,199.00£999.00
AOC 24" Full HD 180Hz Curved Gaming Monitor - Black / Grey, Black
AOC
AOC 24" Full HD 180Hz Curved Gaming Monitor - Black / Grey, Black
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£82.00£69.00
Star Buy
Vax Air Stretch U85-AS-Be Upright Vacuum Cleaner, Silver
VAX
Vax Air Stretch U85-AS-Be Upright Vacuum Cleaner, Silver
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£89.00£75.00
Hisense 5i KitchenFit Series WF5I9043BTFS 9kg WiFi Connected Washing Machine with 1400 rpm - Titanium - A Rated, Titanium
Hisense
Hisense 5i KitchenFit Series WF5I9043BTFS 9kg WiFi Connected Washing Machine with 1400 rpm - Titanium - A Rated, Titanium
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£449.00£379.00
9kg
Hoover H-FRIDGE 300 HOCT3L517EBK 176cm 50/50 Fridge Freezer - Black - E Rated, Black
Hoover
Hoover H-FRIDGE 300 HOCT3L517EBK 176cm 50/50 Fridge Freezer - Black - E Rated, Black
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£329.00£277.00
Soundcore AeroClip Earbuds - Champagne, Cream
Soundcore
Soundcore AeroClip Earbuds - Champagne, Cream
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£129.00£109.00
Bosch Series 4 KGN392LBFG 203cm 70/30 Fridge Freezer - Stainless Steel Effect - B Rated, Stainless Steel
Bosch
Bosch Series 4 KGN392LBFG 203cm 70/30 Fridge Freezer - Stainless Steel Effect - B Rated, Stainless Steel
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£949.00£799.00
Samsung Q-Series HW-Q600F Soundbar with Wireless Subwoofer - Obsidian Black, Black
Samsung
Samsung Q-Series HW-Q600F Soundbar with Wireless Subwoofer - Obsidian Black, Black
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£475.00£399.00
Fridgemaster MC50165EB 143cm 60/40 Small Fridge Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MC50165EB 143cm 60/40 Small Fridge Freezer - Black - E Rated, Black
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£249.00£209.00
Borderlands 4 for Xbox Series X, Green
Xbox
Borderlands 4 for Xbox Series X, Green
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£63.00£53.00
Bosch Series 2 FFL020MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
Bosch
Bosch Series 2 FFL020MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
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£128.00£109.00
Bosch Series 4 KIR81VFE0G Integrated Upright 177cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 4 KIR81VFE0G Integrated Upright 177cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
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£999.00£849.00
Sanus Vuepoint F58C2-B2 Tilting TV Wall Bracket For 47 to 90 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint F58C2-B2 Tilting TV Wall Bracket For 47 to 90 inch TV's, Black
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£34.00£29.00
Hisense RM469N4ACEUK 200cm 70/30 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RM469N4ACEUK 200cm 70/30 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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£649.00£549.00
Smeg 50's Retro DCF02BLUK Filter Coffee Machine with Timer - Black, Black
Smeg
Smeg 50's Retro DCF02BLUK Filter Coffee Machine with Timer - Black, Black
Save 15%
£199.00£170.00
Beats Solo4 Wireless On-Ear Headphones - Matt Black, Black
Beats
Beats Solo4 Wireless On-Ear Headphones - Matt Black, Black
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£199.00£169.00