AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £59
  •  Average Discount 14%
  •  Average Price (RRP) £772

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5280.3%
Smeg4811.1%
Apple3640.3%
Samsung2941.4%
Hisense2920.4%
Beko2340.4%
AEG2291.0%
Bosch2250.9%
Playstation1770.3%
Hotpoint1560.2%
Russell Hobbs1443.1%
Hoover1321.3%
NEFF1280.9%
Bertazzoni1180.0%
Xbox1180.9%
Nintendo1161.4%
LG1080.7%
Haier1001.7%
Stoves980.6%
Asus891.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £59.02. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

So far this year the best sale for AO has been the Black Friday sale in November with 1435 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
22/11/2025November14353.1%
23/11/2025November14003.0%
24/11/2025November13793.0%
21/11/2025November12722.7%
16/11/2025November12212.6%
15/11/2025November12202.5%
17/11/2025November12102.5%
18/11/2025November12272.5%
14/11/2025November11962.5%
13/11/2025November11922.4%
29/11/2025November11132.3%
30/11/2025November10952.3%
12/11/2025November11322.2%
01/12/2025December10772.3%
02/12/2025December10682.3%
08/11/2025November11212.2%
28/11/2025November10802.3%
27/11/2025November10492.3%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 325 days to go!

Bosch Series 6 i-Dos WGH254ARGB 10kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Bosch
Bosch Series 6 i-Dos WGH254ARGB 10kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
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Haier X Series 5 HD90-D357U1-UK Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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Haier X Series 5 HD90-D357U1-UK Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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9kg
Krcher K2 Power Control Home Pressure Washer - Yellow, Yellow
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Krcher K2 Power Control Home Pressure Washer - Yellow, Yellow
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Russell Hobbs Table Top RHTTFZ0E1B Mini Freezer - Black - E Rated, Black
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Russell Hobbs Table Top RHTTFZ0E1B Mini Freezer - Black - E Rated, Black
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Vax Pick UP Pet CVRAV013 Cylinder Vacuum Cleaner, Silver
VAX
Vax Pick UP Pet CVRAV013 Cylinder Vacuum Cleaner, Silver
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Hoover Pro Wash&Dry Series 3 HBWR 485SB6-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
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Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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Smeg 50's Retro TSF03RDUK 4 Slice Toaster - Red, Red
Smeg
Smeg 50's Retro TSF03RDUK 4 Slice Toaster - Red, Red
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Hisense E7Q 55" 4K Ultra HD QLED Smart TV - 55E78QTUK, Black
Hisense
Hisense E7Q 55" 4K Ultra HD QLED Smart TV - 55E78QTUK, Black
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£389.00£349.00
Hotpoint HR612CH 58cm Ceramic Hob - Black, Black
Hotpoint
Hotpoint HR612CH 58cm Ceramic Hob - Black, Black
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£199.00£179.00
Russell Hobbs RH85UCLF552E1W 85cm Small Fridge - White - E Rated, White
Russell Hobbs
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Bosch Series 4 SMV4HTX00G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Hinge Kit - D Rated, Stainless Steel
Bosch
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Hoover Pro Wash&Dry Series 3 HBWR 4106B8-80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 4106B8-80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
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Hoover Pro Wash&Dry Series 3 HBWR 496B8-80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 496B8-80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
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Siemens IQ-100 LC65KDK60B 60cm Angled Chimney Cooker Hood - Black, Black
Siemens
Siemens IQ-100 LC65KDK60B 60cm Angled Chimney Cooker Hood - Black, Black
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£409.00£369.00
Honor 400 5G 256GB Smartphone in Midnight Black, Black
Honor
Honor 400 5G 256GB Smartphone in Midnight Black, Black
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£299.00£268.00
Smeg 50's Retro PBF01CRUK Blender & Smoothie Maker - Cream, Cream
Smeg
Smeg 50's Retro PBF01CRUK Blender & Smoothie Maker - Cream, Cream
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£99.00£89.00
Smeg 50's Retro PBF01PBUK Blender & Smoothie Maker - Pastel Blue, Blue
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Smeg 50's Retro PBF01PBUK Blender & Smoothie Maker - Pastel Blue, Blue
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Smeg 50's Retro PBF01PGUK Blender & Smoothie Maker - Pastel Green, Green
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Star Buy
Hoover Pro Wash&Dry Series 3 HBWR 4106B8G-80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - Graphite, A Rated [Wash Only], Silver
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 4106B8G-80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - Graphite, A Rated [Wash Only], Silver
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£499.00£449.00
Miele DAS2620 Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
Miele
Miele DAS2620 Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
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£499.00£449.00
Amica FD1714/1 Compact 84cm Fridge with Ice Box - White - E Rated, White
Amica
Amica FD1714/1 Compact 84cm Fridge with Ice Box - White - E Rated, White
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Smeg 50's Retro KLF04PBUK Kettle with Temperature Selector - Pastel Blue, Blue
Smeg 50's Retro
Smeg 50's Retro KLF04PBUK Kettle with Temperature Selector - Pastel Blue, Blue
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Braun Series 5 Mens Shaver - Black, Black
Braun
Braun Series 5 Mens Shaver - Black, Black
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Honor 400 5G 256GB Smartphone in Desert Gold, Gold
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Smeg 50's Retro TSF03PGUK 4 Slice Toaster - Pastel Green, Green
Smeg
Smeg 50's Retro TSF03PGUK 4 Slice Toaster - Pastel Green, Green
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Xbox Stereo Wired Gaming Headset - Black, Black
Xbox
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AEG 6000 TwinTech OSC6N181ES 177cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Hinge - White - E Rated, White
AEG
AEG 6000 TwinTech OSC6N181ES 177cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Hinge - White - E Rated, White
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Sage The Combi Wave 3 in 1 SMO870BSS4GEU1 32 Litre 32cm High, Freestanding Small Combination Microwave Oven - Stainless Steel, Stainless Steel
Sage
Sage The Combi Wave 3 in 1 SMO870BSS4GEU1 32 Litre 32cm High, Freestanding Small Combination Microwave Oven - Stainless Steel, Stainless Steel
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De'Longhi Magnifica Evo ECAM290.21.B Bean to Cup Coffee Machine - Black, Black
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De'Longhi Magnifica Evo ECAM290.21.B Bean to Cup Coffee Machine - Black, Black
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Hoover H-HOB 300 GAS HVG6DK3B 60cm Gas Hob - Black, Black
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Hoover H-HOB 300 GAS HVG6DK3B 60cm Gas Hob - Black, Black
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AEG 6000 Series BCX335L11M Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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AEG 8000 Series TSC8M181CS 177cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Hinge - White - C Rated, White
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Russell Hobbs RH85UCFZ552E1B Under Counter Freezer - Black - E Rated, Black
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Smeg 50's Retro PBF01WHUK Blender & Smoothie Maker - White, White
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Hoover H-Wash 600 HBSI 410CIL8U-80 Integrated 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hoover
Hoover H-Wash 600 HBSI 410CIL8U-80 Integrated 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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Candy Smart Pro Inverter CSO696TWM6-80 9kg WiFi Connected Washing Machine with 1600 rpm - White - A Rated, White
Candy
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Fridgemaster MTM48120EB 117cm 80/20 Small Fridge Freezer - Black - E Rated, Black
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Fridgemaster MTM48120EB 117cm 80/20 Small Fridge Freezer - Black - E Rated, Black
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Indesit PAA642IX/IWE1 58cm Gas Hob - Stainless Steel, Stainless Steel
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Smeg 50's Retro TSF01SSUK 2 Slice Toaster - Chrome, Chrome
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Smeg 50's Retro TSF01SSUK 2 Slice Toaster - Chrome, Chrome
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Rune Factory: Guardians of Azuma for Nintendo Switch 2, White
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Rune Factory: Guardians of Azuma for Nintendo Switch 2, White
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