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DEALS
Iceland Sale
- SALE on, save up to 77%
- Average Discount 31%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Iceland Black Forest Gateau 375g £2.25
- Birds Eye 4 Minted Lamb Grill Steaks 300g £4.50
- Cadbury Dairy Milk Caramel 425ml £4.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Iceland Grated Mozzarella 350g £3.60
- Lindt Lindor Milk Chocolate Truffles Box 200g £5.75
milk
cadbury easter eggs
turkey
chocolate boxes gifts
desserts
lamb
ice cream tubs
mens toiletries
grated sliced cheese
chocolate boxes gifts
Iceland best sellers
- Arctic Royal 4 Large Atlantic Cod Loins 700g £12.50
- Candy Realms Flying Saucers 40g £1.00
- Italpizza La Numero Uno Margherita 410g 50% off£1.50
- Cushelle Original Toilet Roll 32 Standard Rolls 6% off£16.00
- Persil Laundry Washing Liquid Detergent Bio 648 ml (24 washes) 53% off£3.75
luxury fish seafood
sweets
thin crispy pizza
toilet roll kitchen roll tissues
washing powders liquids
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1667 | 1.9% |
| Cadbury | 151 | 1.5% |
| Iceland Luxury | 116 | 0.9% |
| Heinz | 94 | 4.0% |
| Slimming World | 79 | 4.3% |
| Birds Eye | 76 | 1.3% |
| TGI Fridays | 71 | 2.9% |
| McVitie's | 70 | 1.4% |
| Walkers | 69 | 3.6% |
| Cathedral City | 59 | 0.8% |
| MyProtein | 55 | 1.8% |
| Kellogg's | 53 | 3.7% |
| Young's | 45 | 1.1% |
| Warburtons | 43 | 0.5% |
| Müller | 43 | 0.0% |
| Whitworths | 42 | 1.8% |
| Coca-Cola | 41 | 0.5% |
| The Daily Bakery | 41 | 3.8% |
| Nescafé | 39 | 0.8% |
| Home | 39 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the October sale with 613 items reduced and an average discount of 2.8%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 02/10/2025 | October | 613 | 2.8% |
| 01/10/2025 | October | 612 | 2.8% |
| 29/09/2025 | September | 606 | 2.8% |
| 03/10/2025 | October | 603 | 2.8% |
| 04/10/2025 | October | 603 | 2.8% |
| 05/10/2025 | October | 599 | 2.8% |
| 24/09/2025 | September | 576 | 2.7% |
| 25/09/2025 | September | 577 | 2.7% |
| 27/09/2025 | September | 577 | 2.7% |
| 26/09/2025 | September | 577 | 2.7% |
| 06/10/2025 | October | 575 | 2.7% |
| 30/09/2025 | September | 573 | 2.7% |
| 28/09/2025 | September | 564 | 2.6% |
| 03/09/2025 | September | 471 | 2.6% |
| 17/10/2025 | October | 512 | 2.4% |
| 16/10/2025 | October | 508 | 2.4% |
| 12/10/2025 | October | 494 | 2.3% |
| 15/10/2025 | October | 494 | 2.3% |
| 14/10/2025 | October | 494 | 2.3% |
| 13/10/2025 | October | 492 | 2.3% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 321 days to go!
When are most items on sale?
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.98 | £2.79 | £2.91 | £2.56 |
| Oct | £2.98 | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
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