
AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers
| Top 20 AO brands | ||
|---|---|---|
| Brand | No. of products | Average discount | 
| Rangemaster | 558 | 0.0% | 
| Smeg | 493 | 0.7% | 
| Apple | 411 | 0.1% | 
| Samsung | 392 | 1.7% | 
| Hisense | 313 | 2.2% | 
| Beko | 275 | 0.4% | 
| AEG | 260 | 0.7% | 
| Bosch | 221 | 3.6% | 
| Playstation | 186 | 0.9% | 
| Hotpoint | 183 | 0.6% | 
| Russell Hobbs | 152 | 1.9% | 
| NEFF | 131 | 1.6% | 
| Nintendo | 122 | 0.4% | 
| LG | 120 | 1.5% | 
| Xbox | 117 | 1.0% | 
| Bertazzoni | 117 | 0.0% | 
| Hoover | 114 | 3.8% | 
| Indesit | 104 | 0.6% | 
| Stoves | 104 | 0.0% | 
| Haier | 101 | 2.8% | 
AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.
Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.
Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.
The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.
The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.
One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?
AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.
Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.
On Offeroftheday, AO has an average discount of 14% and an average saving of £63.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.
AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.
You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!
You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here
AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.
If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.
If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.
AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/
If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.
AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.
You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.
Don't forget that AO offers FREE 100 day returns on your items!
Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%
| Date | Month | Volume | Avg Discount | 
|---|---|---|---|
| 01/12/2024 | December | 1345 | 3.1% | 
| 30/11/2024 | November | 1338 | 3.1% | 
| 23/11/2024 | November | 1325 | 3.1% | 
| 28/11/2024 | November | 1328 | 3.1% | 
| 24/11/2024 | November | 1313 | 3.1% | 
| 29/11/2024 | November | 1297 | 3.0% | 
| 03/12/2024 | December | 1284 | 3.1% | 
| 02/12/2024 | December | 1295 | 3.0% | 
| 25/11/2024 | November | 1289 | 3.0% | 
| 27/11/2024 | November | 1286 | 3.0% | 
| 26/11/2024 | November | 1278 | 3.0% | 
| 22/11/2024 | November | 1252 | 2.8% | 
| 20/11/2024 | November | 1248 | 2.8% | 
| 21/11/2024 | November | 1230 | 2.7% | 
| 13/04/2025 | April | 1026 | 2.0% | 
| 14/04/2025 | April | 1028 | 2.0% | 
| 12/04/2025 | April | 1018 | 2.0% | 
| 15/04/2025 | April | 979 | 1.9% | 
| 25/05/2025 | May | 1076 | 1.8% | 
| 24/05/2025 | May | 1065 | 1.8% | 
We are predicting the next AO sale to be the Black Friday sale in November. 16 days to go!
				LG UltraGear 27" Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
				Bosch Series 2 FEL023MS2B 20 Litre 26cm High, Freestanding Small Microwave With Grill - Black / Stainless Steel, Black
				Hisense RF728N4SASE Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
				Hisense RIB291F4AWE 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
				Haier Series 6 BHA6S696M6DB9R80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1600 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
				Samsung QN90F 43" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE43QN90F, Black
				Samsung QN90F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN90F, Black
				Hoover Pro Wash Series 5 HBWP 6106BL8G-80 Wifi Connected 10Kg/6Kg Washer Dryer with 1600 rpm - Graphite, A Rated [Wash Only], Silver
				Haier HDPW5620ANPD Wifi Connected 205cm 70/30 No Frost Fridge Freezer - Silver - A Rated, Silver
				Candy Rapid ROE H9A3TCE-80/N Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
				Haier 90 Series 7 SBS+ HSPR79F18EWMB Non-Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
				Bellissima Italia Absolute Straightener BEL11950 Hair Straightener - Black, Black
				Smeg 50s Style Retro Right Hand Hinge FAB28ROR6 153cm Small Fridge with Ice Box - Orange - C Rated, Orange
				Smeg 50s Style Retro Right Hand Hinge FAB28RPG6 153cm Small Fridge with Ice Box - Pastel Green - C Rated, Green
				Hisense RS694N4ICE Plumbed Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
				TCL Q6C 98" 4K Ultra HD MiniLED Smart Google TV [2025] - 98Q6C-UK, Silver
				Smeg 50s Style Retro Right Hand Hinge FAB28RPK6 153cm Small Fridge with Ice Box - Pink - C Rated, Pink
				Smeg 50s Style Retro Right Hand Hinge FAB28RYW6 153cm Small Fridge with Ice Box - Yellow - C Rated, Yellow
				Miele W1 PowerWash WSB363 WCS 8kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
				Smeg 50s Style Retro Left Hand Hinge FAB28LCR6UK 153cm Small Fridge with Ice Box - Cream - C Rated, Cream
				Smeg 50s Style Retro Right Hand Hinge FAB28RCR6UK 153cm Small Fridge with Ice Box - Cream - C Rated, Cream
				Smeg 50s Style Retro Right Hand Hinge FAB28RPB6UK 153cm Small Fridge with Ice Box - Pastel Blue - C Rated, Blue
				Hoover H-WASH&DRY 350 H3DPS4866TAMB-80 Wifi Connected 8Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
				Indesit C YSD 83D WW UK 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
				Hoover H-COMBI 300 HONCQ2T618EBK 185cm 60/40 No Frost Fridge Freezer - Black - E Rated, Black
				AEG FSS53637Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
				Amica AFC5100WH 50cm Single Oven Electric Cooker with Ceramic Hob - White - A/A Rated, White
				Hoover Pro Wash Series 3 HBR 411BL9-80 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
				Hoover Pro Wash Series 3 HBR 411BL9G-80 11kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
				NEFF N50 V58NBS1L0 80cm Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
				Bosch Series 2 KIN96NSE0G 194cm 60/40 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
				Samsung QN90F 50" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE50QN90F, Black