AO Sale

  •  SALE on, save up to 64%
  •  Average Saving £50
  •  Average Discount 13%
  •  Average Price (RRP) £702

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5190.1%
Smeg4740.1%
Apple4110.2%
Samsung3941.7%
AEG3110.4%
Hisense2890.7%
Beko2630.3%
Bosch2491.5%
Russell Hobbs1712.8%
Hotpoint1671.8%
Playstation1540.4%
LG1530.3%
NEFF1360.5%
Hoover1301.3%
Xbox1240.6%
Indesit1080.4%
Haier1051.4%
Asus971.2%
Miele942.0%
Belling910.2%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £50.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 151 days to go!

Samsung Galaxy A16 128GB Smartphone in Black, Black
Samsung
Samsung Galaxy A16 128GB Smartphone in Black, Black
From
£148.00
Sharp GK4245K 70" 4K Ultra HD Smart TV [2024] - 4T-C70GK4245KB, Black
Sharp
Sharp GK4245K 70" 4K Ultra HD Smart TV [2024] - 4T-C70GK4245KB, Black
From
£479.00
Lenovo L24i-4A 23.8" Full HD Monitor - Grey, Grey
Lenovo
Lenovo L24i-4A 23.8" Full HD Monitor - Grey, Grey
From
£129.00
Ninja CRISPi 4-in-1 Portable Glass FN101UKGY Air Fryer - Cyber Space, Blue
Ninja
Ninja CRISPi 4-in-1 Portable Glass FN101UKGY Air Fryer - Cyber Space, Blue
From
£149.00
3XS Core 5070 RGB Gaming PC - NVIDIA GeForce RTX 5070, AMD Ryzen 5, 1TB SSD - Black, Black
3XS
3XS Core 5070 RGB Gaming PC - NVIDIA GeForce RTX 5070, AMD Ryzen 5, 1TB SSD - Black, Black
From
£1,199.00
Bravely Default Flying Fairy HD Remaster for Nintendo Switch 2, White
Nintendo
Bravely Default Flying Fairy HD Remaster for Nintendo Switch 2, White
From
£34.00
Midea MH60M21ET33SG-UK 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Midea
Midea MH60M21ET33SG-UK 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£159.00
Smeg 50's Style 24 cm Non-stick Casserole Dish - Black, Black
Smeg
Smeg 50's Style 24 cm Non-stick Casserole Dish - Black, Black
From
£129.00
Hori APEX Wired Steering Wheel and Pedals - Black, Black
Hori
Hori APEX Wired Steering Wheel and Pedals - Black, Black
From
£105.00
Bosch Series 2 KGN36NWEAG 186cm High 60/40 Frost Free Fridge Freezer - White - E Rated, White
Bosch
Bosch Series 2 KGN36NWEAG 186cm High 60/40 Frost Free Fridge Freezer - White - E Rated, White
From
£549.00
Smeg Cucina SR60GHS 60cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina SR60GHS 60cm Gas Hob - Stainless Steel, Stainless Steel
From
£349.00
Rangemaster Classic CLA100ECBL/C 100cm Electric Range Cooker with Ceramic Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic CLA100ECBL/C 100cm Electric Range Cooker with Ceramic Hob - Black / Chrome - A/A Rated, Black
From
£2,276.00
Rangemaster Classic Deluxe CDL100DFFMG/C 100cm Dual Fuel Range Cooker - Mineral Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100DFFMG/C 100cm Dual Fuel Range Cooker - Mineral Green / Chrome - A/A Rated, Green
From
£2,431.00
Hotpoint HotSA2Induct Built In Electric Single Oven and Induction Hob Pack - Stainless Steel / Black - A+ Rated, Stainless Steel
Hotpoint
Hotpoint HotSA2Induct Built In Electric Single Oven and Induction Hob Pack - Stainless Steel / Black - A+ Rated, Stainless Steel
From
£479.00
Rangemaster Professional Plus 60 PROPL60EISS/C 60cm Electric Cooker with Induction Hob - Stainless Steel / Chrome - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Professional Plus 60 PROPL60EISS/C 60cm Electric Cooker with Induction Hob - Stainless Steel / Chrome - A/A Rated, Stainless Steel
From
£899.00
Playseat Trophy Gaming Chair - Black, Black
Playseat
Playseat Trophy Gaming Chair - Black, Black
From
£439.00
Belling BEL Farmhouse Chim 90PYR 90cm Chimney Cooker Hood - Cream, Cream
Belling
Belling BEL Farmhouse Chim 90PYR 90cm Chimney Cooker Hood - Cream, Cream
From
£319.00
De'Longhi Distinta X KBIN3001.TB Kettle - Titanium, Titanium
De'Longhi Distinta X
De'Longhi Distinta X KBIN3001.TB Kettle - Titanium, Titanium
From
£149.00
Bertazzoni Modern Series P786IM3B2NE 80cm Induction Hob - Nero, Black
Bertazzoni
Bertazzoni Modern Series P786IM3B2NE 80cm Induction Hob - Nero, Black
From
£1,399.00
Siemens IQ-300 LC87KFN60B Wifi Connected Angled Chimney Cooker Hood - Black, Black
Siemens
Siemens IQ-300 LC87KFN60B Wifi Connected Angled Chimney Cooker Hood - Black, Black
From
£699.00
TOP SPIN 2K25 for Xbox One/Xbox Series X, White
Xbox
TOP SPIN 2K25 for Xbox One/Xbox Series X, White
From
£20.00
Samsung Series 8 SpaceMax RS65DG54M3SL Wifi Connected Total No Frost American Fridge Freezer - Clean Steel - E Rated, Stainless Steel
Samsung
Samsung Series 8 SpaceMax RS65DG54M3SL Wifi Connected Total No Frost American Fridge Freezer - Clean Steel - E Rated, Stainless Steel
From
£1,750.00
Beko AeroFlow HarvestFresh GNE4603VA 204cm High 60/40 Fridge Freezer - Anthracite - E Rated, Grey
Beko
Beko AeroFlow HarvestFresh GNE4603VA 204cm High 60/40 Fridge Freezer - Anthracite - E Rated, Grey
From
£599.00
Motorola Moto G85 5G 256GB Smartphone in Urban Grey, Grey
Motorola
Motorola Moto G85 5G 256GB Smartphone in Urban Grey, Grey
From
£189.00
Bosch Series 4 HQA534BB3B Built In Electric Single Oven - Black - A+ Rated, Black
Bosch
Bosch Series 4 HQA534BB3B Built In Electric Single Oven - Black - A+ Rated, Black
From
£399.00
Morphy Richards 501050 Soup Maker - Transparent, Transparent
Morphy Richards
Morphy Richards 501050 Soup Maker - Transparent, Transparent
From
£69.00
Star Buy
ASUS ROG Strix XG27UCS 27" 4K Ultra HD Gaming Monitor with AMD FreeSync with NVidia G-Sync - Black, Black
Asus
ASUS ROG Strix XG27UCS 27" 4K Ultra HD Gaming Monitor with AMD FreeSync with NVidia G-Sync - Black, Black
From
£309.00
Death Stranding: Director's Cut for Xbox Series X - Digital Download, White
Xbox
Death Stranding: Director's Cut for Xbox Series X - Digital Download, White
From
£35.00
HP 15.6" 15a-nb0006na Chromebook - Silver, Silver
HP
HP 15.6" 15a-nb0006na Chromebook - Silver, Silver
From
£279.00
Ninja CRISPi 4-in-1 Portable Glass FN101UKST Air Fryer - Stone, Brown
Ninja
Ninja CRISPi 4-in-1 Portable Glass FN101UKST Air Fryer - Stone, Brown
From
£149.00
3XS Core 5070 RGB Gaming PC - NVIDIA GeForce RTX 5070, AMD Ryzen 7, 1TB SSD - Black, Black
3XS
3XS Core 5070 RGB Gaming PC - NVIDIA GeForce RTX 5070, AMD Ryzen 7, 1TB SSD - Black, Black
From
£1,299.00
Mario Kart World for Nintendo Switch 2, White
Nintendo
Mario Kart World for Nintendo Switch 2, White
From
£75.00
LG B56LA 55" 4K Ultra HD OLED Smart TV - OLED55B56LA, Black
LG
LG B56LA 55" 4K Ultra HD OLED Smart TV - OLED55B56LA, Black
From
£1,499.00
Smeg 50's Style 26 cm Non-stick Casserole Dish - Black, Black
Smeg
Smeg 50's Style 26 cm Non-stick Casserole Dish - Black, Black
From
£149.00
Hive Active Heating For Conventional Boiler Smart Thermostat - Requires Professional Install - White, White
Hive
Hive Active Heating For Conventional Boiler Smart Thermostat - Requires Professional Install - White, White
From
£108.00
Bosch Series 4 BFL523MS0B 20 Litre 38cm High, Built In Small Standard Microwave Oven - Stainless Steel, Stainless Steel
Bosch
Bosch Series 4 BFL523MS0B 20 Litre 38cm High, Built In Small Standard Microwave Oven - Stainless Steel, Stainless Steel
From
£389.00
Smeg 50's Retro TSF02WHUK 4 Slice Toaster - White, White
Smeg
Smeg 50's Retro TSF02WHUK 4 Slice Toaster - White, White
From
£179.00
Rangemaster Professional Plus FX PROP90FXDFFGB/C 90cm Dual Fuel Range Cooker - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Professional Plus FX PROP90FXDFFGB/C 90cm Dual Fuel Range Cooker - Black / Chrome - A Rated, Black
From
£2,069.00
Rangemaster Classic Deluxe CDL100DFFBL/B 100cm Dual Fuel Range Cooker - Black / Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL100DFFBL/B 100cm Dual Fuel Range Cooker - Black / Brass - A/A Rated, Black
From
£2,431.00
Philips Hue Ambiance Gradient LED Lightstrip 1m Extension, White
Philips Hue
Philips Hue Ambiance Gradient LED Lightstrip 1m Extension, White
From
£54.00
Rangemaster Classic 60 CLA60EIBL/C 60cm Electric Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic 60 CLA60EIBL/C 60cm Electric Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
From
£929.00
Smeg 50s Style Retro Right Hand Hinge FAB28RDPP5 153cm High Small Fridge - Matte Perfectly Pale - D Rated, Cream
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDPP5 153cm High Small Fridge - Matte Perfectly Pale - D Rated, Cream
From
£1,859.00