
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff N70 C24GR3XG1B Built-In 1000w Microwave With Grill
AEG HGB64200SM 60cm Stainless Steel Gas Hob
AEG LFX50142B 10kg Washing Machine - White
Sonos ROAM2 WiFi & Bluetooth Ready Speaker With Voice Control - White
Sonos ROAM2 WiFi & Bluetooth Ready Speaker With Voice Control - Black
AEG LFR61844B 6000 PROSENSE 8kg Washing Machine
Hoover NDE H9A3TCE-80/N 9kg Heat Pump Smart Tumble Dryer - White
Hotpoint HTC18D011A1 268l Low Frost Integrated Fridge Freezer
TCL A300W 65inch 4K Ultra HD QLED Canvas/Frame Lifestyle TV - 65A300W
Bosch KGV39VWEAG Low Frost Fridge Freezer
Fridgemaster MQ79394ES 427l Total No Frost Multi Door American Style Fridge Freezer - Silver
Hotpoint H8 09ADS GPOWER UK 10kg 1400rpm Washing Machine - Silver
Samsung U8020F 50inch 4K Ultra HD LED Crystal Processor 4K Smart TV - UE50U8020F
LG 87A6B 75inch 4K HDR Smart webOS TV with AI Concierge - 75QNED87A6B
LG 85A6C 86inch 4K Ultra HD QNED HDR Smart TV - 86QNED85A6C
AEG FSX51407Z Slimline 5000 AirDry 9 Place Setting Dishwasher
Hoover HBDOS695TAMCRE80 H-WASH & Dry 300 Pro 9+5kg Washer Dryer - Grey
Samsung H5000 32inch 720 HD LED HDR10+ Smart TV - UE32H5000F
Hotpoint PVH92BUK 83cm 4 Burner Vented Induction Hob - Black
Bosch KIN86NSE0G Series 2 260l No Frost Integrated Fridge Freezer
Bosch HQA574BB3B Series 4 Built-In 71L Pyrolytic Oven - Black
Liebherr CBNBDA572I 360l NoFrost Fridge Freezer - Black Steel
Bosch KIN85NSE0G Series 2 249l No Frost Integrated Fridge Freezer
AEG DGE5661HB 6000 54cm Built-In Smart Hood - Black
Duux DXCH20UK Edge 1000 Smart Convector Heater - Grey
Sonos Sub Mini Wireless Subwoofer with Trueplay Tuning Technology - White
Miele M1-CAT-AND-DOG 890w Cylinder Vacuum 4 Power Levels - Black
Miele Guard S1 Junior 890w Cylinder Vacuum 4 Power Settings - Red
TCL A300W 75inch 4K Ultra HD QLED Canvas Lifestyle TV - 75A300W
LG 84A6C 55inch 4K Ultra HD QNED HDR Smart TV - 55QNED84A6C
Bosch TWK4P440GB 3000W DesignLine Kettle - Stainless Steel
Liebherr SUFd 3603 Pure SmartFrost 88l Built-In Freezer