
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 237 | 9.2% |
| Hotpoint | 154 | 8.6% |
| Hisense | 135 | 18.9% |
| NEFF | 103 | 5.2% |
| LG | 101 | 21.6% |
| Smeg | 97 | 7.5% |
| Indesit | 91 | 6.2% |
| AEG | 87 | 9.3% |
| Samsung | 82 | 16.0% |
| Roberts | 57 | 3.2% |
| Beko | 51 | 7.8% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| Rangemaster | 48 | 6.7% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Panasonic | 47 | 3.6% |
| Sony | 46 | 10.5% |
| TCL | 46 | 15.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Miele K4003D Undercounter 141l Fridge with DailyFresh & DynaCool
AEG CCB6741ACM 6000 SteamBake Cooker with Ceramic Hob - Stainless Steel
Smeg HBF03BLUK 50 s Style Aesthetic Hand Blender - Black
Hisense 55A85NTUK 55inch 4K OLED Smart TV 120Hz Refresh Rate
Belling MRAFHOUSE60DFBLK Farmhouse 60DF Mini Range Cooker - Black
Leisure Classic CLB60ECC 600mm Freestanding Electric Cooker - Cream
LG C54LA 48inch 4K HDR Smart webOS TV with AI Concierge - OLED48C54LA
LG C56LB 48inch 4K Ultra HD OLED 120Hz Smart TV - OLED48C56LB
LG GSXE91EVAD InstaView American Style Smart Fridge Freezer - Black Steel
LG Series X10 8kg / 5kg Direct Drive Washer Dryer - W4X1085NWK
AEG OS6PB50AK 6000 SenseCook Built-in Oven with Pyrolytic Self Clean - Black
Haier HSW79F18DIPT Series 7 601l American Style Fridge Freezer - Slate Black
Haier HD80-A2939R I-Pro Series 3 8kg Heat Pump Tumble Dryer - Graphite
Bosch Series 6 WGG254F1GB 10kg Washing Machine 1400rpm with i-Dos - White
Fisher & Paykel RF540ADUX6 569L U/S French Door Fridge Freezer with Ice & Water - Stainless Steel
Fisher & Paykel RF610ADJX7 569L American Style Fridge Freezer - Stainless Steel
TCL RP631SSE1UK Total No Frost American Style Fridge Freezer
AEG CCB6741ACB 6000 SteamBake Cooker with Ceramic Hob - Black
Bosch TAS162EGB TASSIMO FINESSE Hot Drinks Machine - Black
Smeg EGF03BLUK 50 s Style Espresso Coffee Machine with Grinder - Black
Smeg EGF03CRUK 50 s Style Espresso Coffee Machine with Grinder - Cream
Neff GI1216DE0 N 70 96l Low Frost Built-In Freezer
Smeg EGF03PGUK 50 s Style Espresso Coffee Machine with Grinder - Pastel Green
Smeg EGF03RDUK 50 s Style Espresso Coffee Machine with Grinder - Red
Hotpoint SH6 A2Q GR UK Low Frost Tall Larder Fridge - Graphite
TCL V6CUK 65inch 4K Ultra HD DLED HDR Google Smart TV - 65V6CUK
Samsung QES90F 77inch 4K Ultra HD OLED HDR Smart TV - QE77S90F
Hotpoint HTSD18F013H1 209l Built-In No Frost Freezer
Hotpoint HPK 26362 XP5UK Dual No Frost 60/40 Fridge Freezer with Even Flow - Silver
AEG OAB7N82EF 7000 85l No Frost Built-In Freezer
Hotpoint HPKH 1262B4 UK 254l No Frost Integrated Fridge Freezer
Belling MRAFHOUSE60DFCRM Farmhouse 60DF Mini Range Cooker - Cream
Bosch WAN28259GB Series 4 1400rpm 9kg Washing Machine - White
Bosch TWK4P440GB 3000W DesignLine Kettle - Stainless Steel
Braun Pro TexStyle 7 Iron - FreeGlide 3D EloxalPlus Soleplate
AEG 5000 TO84IA00FB 80cm Built-In 4-Zone Induction Hob - Black
Beko ASD2442VPZ 576L American Style NeoFrost Fridge Freezer - Black Steel
Hisense WF3S9043BW3 9kg 1400rpm Washing Machine - White