
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Hisense 55A85NTUK 55inch 4K OLED Smart TV 120Hz Refresh Rate
CDA EIN60SI 3 Speed Integrated Extractor Hood - Silver
LG G54LW 65inch 4K Ultra HD OLED 120Hz Smart TV - OLED65G54LW
TCL Q6C 55inch 4K Ultra HD QD-Mini LED Google TV 55Q6CUK
TCL Q6C 75inch 4K Ultra HD QD-Mini LED Google TV 75Q6CUK
Hotpoint HTSD18A011A1 306l Built-In Low Frost Larder Fridge
Sonos Sub G4 Bluetooth Smart Subwoofer with AirPlay 2 - Black
Sonos Sub G4 Bluetooth Smart Subwoofer with AirPlay 2 - White
Sonos Arc Ultra Premium Bluetooth Soundbar with Sound Motion - Black
Sonos Arc Ultra Premium Bluetooth Soundbar with Sound Motion - White
Smeg DNP83SEUK 8kg Heat Pump Tumble Dryer - White
LG 87A6B 55inch 4K HDR Smart webOS TV with AI Concierge - 55QNED87A6B
AEG LFX50942B 9kg 1400rpm Washing Machine - White
LG G56LS 65inch 4K Ultra HD OLED 120Hz Smart TV - OLED65G56LS
Haier HSW79F18DIPT Series 7 601l American Style Fridge Freezer - Slate Black
AEG TN64IA04FB 5000 4 Zone 60cm Induction Hob - Black
LG NANO80A6B 75inch 4K Ultra HD NanoCell Smart TV 75NANO80A6B
Samsung The Frame Pro 65inch 4K Ultra HD Neo QLED Neo Quantum HDR Smart TV QE65LS03FW
Smeg DCF02SSUK Retro Design Drip Filter Coffee Machine - Stainless Steel
Smeg DCF02GRUK Retro Design Drip Filter Coffee Machine - Slate Grey
Smeg DCF02WHUK Retro Design Drip Filter Coffee Machine - White
Sony KS38B 85inch 4K Ultra HD LED HDR Smart TV -K85S38B
LG 85A6C 55inch 4K Ultra HD QNED HDR Smart TV - 55QNED85A6C
Neff N90 C24FS31G0B Built-in compact oven with steam function
Russell Hobbs 22780 2 Hob Electric Mini Kitchen Multi-Cooker
Haier HW100GBD14979UUK Series 7 10kg Washing Machine 1400rpm - White
Liebherr RDI 1621 125l Undercounter Fridge with Icebox - White
AEG L7WE74634BI 7000 ProSteam Built-In Condenser Washer Dryer
Panasonic TV-55Z80AEY 55inch 4K OLED Smart Fire TV - 120Hz Refresh Rate
Samsung Q7F 50inch 4K Ultra HD QLED HDR Smart TV - QE50Q7FA
Hisense RB327N4BCE 256l Total No Frost Fridge Freezer - Stainless Steel
Sony BRAVIA XR77A95LPU 77inch OLED 4K Google TV - Dolby Atmos
Liebherr CNsfd 5204 Pure NoFrost 319l Fridge Freezer - SteelFinish
KitchenAid 5KCG8433BAC Artisan Grinder - Almond Cream
Sanus VLF728-B2 Full Motion TV Wall Mount for 42inch-90inch TVs
Edifier WH700NB Foldable Wireless Noise Cancellation Over-Ear Headphones