
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
AEG HKB75820NB 6000 75cm 5 Burner Gas Hob - Black
Hisense RB390N4WCE 304l Total No Frost Fridge Freezer
AEG L7WE74634BI 7000 ProSteam Built-In Condenser Washer Dryer
Bosch SMS4EKW06G Series 4 Dishwasher 13 Place Settings - White
Hotpoint SH8 A2Q GRD UK Low Frost Tall Larder Fridge - Graphite
Beko HII64400MT 60cm Integrated Induction Hob - Black
Hisense RB390N4WWE 304L Total No Frost Fridge Freezer - White
Rangemaster ESDLO110DFPSLTCM Estel Deluxe 110 Dual Fuel - Slate with Chrome Trim
Hotpoint C HD 93M WW UK 9kg Heat Pump Tumble Dryer - White
Hotpoint HB 93G CARE UK 9kg 1400rpm Washing Machine - Grey
JBL Flip 7 Portable Bluetooth Speaker with JBL Pro Sound - Black
Russell Hobbs 26771 Bronte 4 Slice Toaster - Stone
Hotpoint H8 99ADS GPOWER UK 9kg 1400rpm Washing Machine - Silver
Roberts Revival iStream 3L DAB/FM Radio with Bluetooth - Duck Egg Blue
Roberts Revival iStream 3L DAB/FM Radio with Bluetooth - Midnight Blue
TCL V5C-UK 40inch Full 1080 HD QLED Android TV - 40V5CUK
TCL Q6C 75inch 4K Ultra HD QD-Mini LED Google TV 75Q6CUK
Hotpoint C HD 84M WBS UK Fabric Care 8kg Heat Pump Tumble Dryer with HomeWhiz - White
Beko DTLCE80051W 8kg Condenser Tumble Dryer - White
Bosch SMV4ECX23G Series 4 Integrated Dishwasher 14 Place Settings - White
CDA VP400BL 25L 900W Combination Grill Microwave - Black
Hisense WF3S1043BW3 1400rpm 10.5kg Load Smart Washing Machine - White
AEG FFB64627ZW Class 6 Dishwasher 13 Place Settings - White
Samsung RM70F67RDREU Bespoke AI Series 8 American Style Fridge Freezer - Stainless Steel
Indesit IO 233 X UK Click&Clean 60cm 71l Electric Single Fan Oven - Stainless Steel
LG 85A6C 55inch 4K Ultra HD QNED HDR Smart TV - 55QNED85A6C
Haier HD80-A2939 I-Pro Series 3 8kg Heat Pump Tumble Dryer - White
Siemens EX651HEC1E iQ700 60cm Smart 4 Burner Hob - Black
Neff T69FHV4L0 N70 90cm 5 Zone Induction Hob - Black
AEG DGE5861HM 77cm Cooker Hood - Stainless Steel
Bosch KIN86NSE0G Series 2 260l No Frost Integrated Fridge Freezer
Neff D5655X1GB Canopy Hood with Intensive Speeds - Silver
POLTI PLGB0081 Vaporella QS210 Steam Iron 40s Heat Up - Light Blue
Bosch KIN86NFE0G Series 2 260l No Frost Integrated Fridge Freezer