
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
LG FWY706GBTN1 10kg/6kg 1400rpm Washer Dryer - Grey
LG F4X7013TBB 13kg AI Direct Drive Washing Machine - Black
TCL V6CUK 75inch 4K Ultra HD DLED HDR Google Smart TV - 75V6CUK
Samsung QES90F 48inch 4K Ultra HD OLED HDR Smart TV - QE48S90F
Samsung The Frame 55inch 4K Ultra HD QLED Quantum HDR Smart TV - QE55LS03FA
TCL Q7CUK 98inch 4K Ultra HD QD-Mini LED HDR Smart TV - 98Q7CUK
Hisense S7NQTUK 55inch 4K Ultra HD QLED HDR Canvas TV- 55S7NQTUK
Beko CNG4692DVPS 317l Frost Free Fridge Freezer - Stainless Steel
Miele HX1-CATANDOG Duoflex Cat & Dog Vacuum Cleaner - Obsidian Black
TCL C6KS 55inch 4K HDR Premium Smart Google TV - 55C6KSUK
Hisense RS818N4TFE 632L American Fridge Freezer with Ice & Water Dispenser - Black
Samsung The Frame LS03F 50inch 4K Ultra HD QLED HDR Smart TV - QE50LS03FA
LG B56LA 55inch 4K HDR Smart webOS TV with AI Concierge - OLED55B56LA
Hotpoint HPG2 6574W XBR5UK 578L American Fridge Freezer with Dual No Frost - Black
Bissell CrossWave Cordless Max 2765E Wet & Dry 3-in-1 Vacuum
Bosch Series 6 WGG24400GB 1400rpm 9KG Washing Machine
Sony BRAVIA 5 75inch 4K XR Mini LED Smart Google TV - K75XR55BP
Sony BRAVIA 8 II 65inch 4K QD-OLED Google TV with Acoustic Surface Audio+ - K65XR8M25B
Samsung QEQN93F 55inch 4K Ultra HD Neo QLED HDR Smart TV - QE55QN93F
Panasonic TV-55W80AEY 55inch LED 4K Smart TV - 60Hz Refresh Rate
Panasonic Z95 Series 65inch 4K Ultra HD OLED Freely Fire TV - TV-65Z95BEB
Samsung Q7F 43inch 4K Ultra HD QLED HDR Smart TV - QE43Q7FA
AEG FSS53637Z 6000 SatelliteClean 13 Place Settings Dishwasher
Belling BI703MFCBLK Double Multifunction Electric Built-Under Oven
De Longhi EN510.B Lattissima One Nespresso Coffee Machine with Milk Frothing
Bosch Series 4 BGB41HYGGB Bagged Vacuum Cleaner ProHygienic - White
Samsung QEQN70F 55inch 4K Ultra HD Neo QLED HDR Smart TV - QE55QN70F
Roberts Revival iStream 3L DAB/FM Radio with Bluetooth - Charcoal Grey
Samsung The Frame 65inch 4K Ultra HD QLED Quantum HDR Smart TV - QE65LS03FA
Samsung U8020F 85inch 4K Ultra HD LED Crystal Processor 4K Smart TV - UE85U8020F
KitchenAid 5KMT2204BPT 1250W 2 Slice Toaster - Pistachio
KitchenAid 5KMT2204BBK 1250W 2 Slice Toaster - Black
JBL GO 4 Ultra-Portable Pro Sound Bluetooth Speaker - Black
LG GSXE91BSAD 628L Door-In-Door American Style Fridge Freezer - Silver
Panasonic TV85W95BEB 85inch 4K Ultra HD Smart TV 144Hz with Freely
KitchenAid 5KMT2204BAC Artisan 2 Slice Toaster - Almond Cream
KitchenAid 5KEK1522BPT Artisan Kettle with 3kW - Pistachio