
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
De Longhi EC9155-MB La Specialista Arte Manual Bean to Cup Coffee Machine
Hisense BIM325GI63DBGUK Built-In 25L Microwave Oven with Grill - Black
KitchenAid 5KEK1522BAC Artisan Kettle with 3kW - Almond Cream
KitchenAid 5KEK1522BBK Artisan Kettle with 3kW - Black
Bosch WTH85225GB Series 4 8kg Heat Pump Tumble Dryer - White
JBL REFELCT AERO Sports Wireless Headphones with Adaptive Noise Cancelling
Hisense BSA66346PDBGUK Hi6 BlackLine Built-In Single Oven - Black
De Longhi Stilosa EC260.BK Barista Espresso Coffee Machine
Miele HX1-EXTRA Duoflex Vacuum Cleaner - Brilliant White
De Longhi EC260.GR Stilosa Espresso Coffee Machine - Green
TCL C6KS 75inch 4K HDR Premium Smart Google TV - 75C6KSUK
Samsung The Frame Pro 85inch 4K Ultra HD Neo QLED Neo Quantum HDR Smart TV QE85LS03FW
Sage the Soft Top Luxe 1.7L Kettle - Mint Frosting
Sage the Soft Top Luxe 1.7L Kettle - Rosewater Meringue
LG GSLE81EPBD 628L American Fridge Freezer with Water & Ice Dispenser
LG C54LA 83inch 4K HDR Smart webOS TV with AI Concierge - OLED83C54LA
Kenwood FDM73.850SS MultiPro OneTouch Food Processor & Blender
KitchenAid 5KES8557BPL Fully Automatic Espresso KF7 Quiet Mark Dual Cup - Porcelain
KitchenAid 5KES8557BSX Fully Automatic Espresso KF7 Quiet Mark Dual Cup - Stainless Steel
Reolink TMW4KSD64-UK 4K TrackMix Auto PTZ Mains WiFi AI + 64GB
Hisense RF749N4SWFE 579l Total No Frost American Fridge Freezer
Liebherr CNsfd 5203 Pure NoFrost 330l Fridge Freezer - SteelFinish
Sonos Beam Gen 2 Soundbar with Dolby Atmos & Voice Control
Sonos Beam Gen 2 Soundbar with Dolby Atmos & Voice Control
Hisense A6QTUK 43inch 4K Ultra HD LED Freely Smart TV - 43A6QTUK
Hisense A6QTUK 55inch 4K Ultra HD LED Freely Smart TV - 55A6QTUK
KitchenAid 5KFC3516 MINI FOOD CHOPPER 830ML - Almond Cream
KitchenAid 5KFC3516BCU MINI FOOD CHOPPER 830ML - Contour Silver
Russell Hobbs 24470 Quiet Supersteam Steam Generator Iron - Black & Blue
LG FWY706WWTN1 10kg/6kg 1400rpm Washer Dryer - White
Hisense PX3TUK 4K Smart Laser Cinema Trichroma Laser Projector
Smeg UKU8L080DE 134l Built-In Larder Fridge