- KITCHEN &
LAUNDRY - HOME &
GARDEN - TECHNOLOGY
& GAMING - HEALTH BEAUTY
& FITNESS - OFFICE &
COMPUTERS - KIDS NURSERY
& TOYS - CARS DIY
& OUTDOORS - MENS
CLOTHING - WOMENS
CLOTHING - HOLIDAYS
& TRAVEL - EBAY LOCAL
DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Discount 25%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Softy Extra Large Soft Tissues £1.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Lynx Aerosol Body Spray Africa 200 ml £3.50
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Tetley Original 120 Tea Bags 375g £3.00
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
- Easy Inspirations Tiger Lily & Lotus Flower 75 Washes 5.1kg £6.00
milk
toilet roll kitchen roll tissues
chocolate boxes gifts
turkey
cadbury easter eggs
deodorant
washing up dishwasher tablets
breakfast tea
beer
washing powders liquids
Iceland best sellers
- Iceland Pancake Pan 50% off£2.50
- TENA Discreet Extra Duo Pack Incontinence Pads x 20 £4.40
home baking
womens toiletries
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1382 | 0.7% |
| Cadbury | 128 | 0.8% |
| Heinz | 86 | 1.2% |
| Slimming World | 66 | 0.0% |
| Walkers | 66 | 0.0% |
| Birds Eye | 65 | 0.8% |
| Iceland Luxury | 62 | 0.0% |
| McVitie's | 60 | 2.1% |
| TGI Fridays | 59 | 1.1% |
| MyProtein | 55 | 0.0% |
| Cathedral City | 48 | 0.0% |
| Kellogg's | 46 | 2.7% |
| Young's | 45 | 1.1% |
| Müller | 42 | 0.0% |
| Whitworths | 40 | 1.0% |
| Warburtons | 40 | 0.4% |
| Home | 40 | 1.3% |
| Coca-Cola | 40 | 3.4% |
| The Daily Bakery | 37 | 0.6% |
| Batchelors | 32 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 08/11/2024 | November | 324 | 1.8% |
| 15/11/2024 | November | 339 | 1.7% |
| 16/11/2024 | November | 336 | 1.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 90 days to go!
When are most items on sale?
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | --- | £2.80 | £2.87 | £2.54 |
| Aug | --- | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
