Joico Defy Damage Protective Shampoo, 1000 ml

For bond strengthening and colour longevity. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicos NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel. A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and buil... - Manufacturers part numbers: JC-09213|P810b9247a35b44c59e7ad9114b71ea2d

• Prevents Damage: Protects against environmental stressors, heat styling, and chemical treatments, maintaining healthy hair.
• Hydrates & Nourishes: Deeply moisturizes, leaving hair feeling soft, smooth, and manageable with every wash.
• Repairs & Strengthens: Powered by Joico’s SmartRelease Technology, this shampoo rebuilds and strengthens hair, reducing breakage and improving overall resilience.
• Long-Lasting Color Protection: Helps to preserve color-treated hair, preventing fading and ensuring your color stays vibrant longer.