AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5550.0%
Smeg4791.4%
Apple3930.1%
Samsung3772.4%
Hisense3126.3%
Beko2591.3%
AEG2542.5%
Bosch2233.7%
Playstation1860.6%
Hotpoint1761.8%
Russell Hobbs1433.5%
NEFF1281.4%
Nintendo1220.3%
Bertazzoni1220.0%
Xbox1200.9%
Hoover1173.4%
LG1163.5%
Stoves1030.0%
Indesit1011.3%
Haier992.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.11. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 14 days to go!

Philips 7000 series DST7060/20 3000 Watt Iron - Blue, Blue
Philips
Philips 7000 series DST7060/20 3000 Watt Iron - Blue, Blue
From
£99.00
Samsung Galaxy Buds FE True Wireless Noise Cancelling Earbuds - White, White
Samsung
Samsung Galaxy Buds FE True Wireless Noise Cancelling Earbuds - White, White
From
£109.00
CDA CFWC304BL Wine Cooler - Black - G Rated, Black
CDA
CDA CFWC304BL Wine Cooler - Black - G Rated, Black
From
£319.00
Candy Smart Pro Inverter CSO696TWM6-80 9kg WiFi Connected Washing Machine with 1600 rpm - White - A Rated, White
Candy
Candy Smart Pro Inverter CSO696TWM6-80 9kg WiFi Connected Washing Machine with 1600 rpm - White - A Rated, White
From
£350.00
9kg
Fisher & Paykel Series 7 Contemporary OB60SD13PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary OB60SD13PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
From
£1,425.00
Fisher & Paykel Series 7 Double DishDrawer DD60D2HNB9 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel - E Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Double DishDrawer DD60D2HNB9 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel - E Rated, Black
From
£1,745.00
STAR WARS Jedi: Survivor for Xbox One, White
Xbox
STAR WARS Jedi: Survivor for Xbox One, White
From
£25.00
Star Buy
Leisure Classic CLB60FCC 60cm Dual Fuel Cooker - Cream - A Rated, Cream
Leisure
Leisure Classic CLB60FCC 60cm Dual Fuel Cooker - Cream - A Rated, Cream
From
£529.00
Kinetik WBP3 Upper arm Blood Pressure Monitor, Green
Kinetik
Kinetik WBP3 Upper arm Blood Pressure Monitor, Green
From
£19.00
Rangemaster Estel Deluxe ESDL90DFPMNT/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Mint / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPMNT/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Mint / Chrome - A/A Rated, Green
From
£2,599.00
Turtle Beach VelocityOne FlightDeck Flight Sim For PC - Black, Black
Turtle Beach
Turtle Beach VelocityOne FlightDeck Flight Sim For PC - Black, Black
From
£330.00
Assassin's Creed Shadows - Deluxe Edition for Xbox Series X - Digital Download, White
Xbox
Assassin's Creed Shadows - Deluxe Edition for Xbox Series X - Digital Download, White
From
£81.00
Smeg 50s Style Retro Right Hand Hinge FAB38RPG6 205cm Frost Free Fridge Freezer - Pastel Green - D Rated, Green
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB38RPG6 205cm Frost Free Fridge Freezer - Pastel Green - D Rated, Green
From
£1,999.00
TCL V5C 32" Full HD QLED Smart Android TV [2025] - 32V5C-UK, Black
TCL
TCL V5C 32" Full HD QLED Smart Android TV [2025] - 32V5C-UK, Black
From
£139.00
Apple Watch Series 11, 46mm, Silver Aluminium Case, GPS [2025] - Purple Fog Sport Band - M/L, Purple
Apple
Apple Watch Series 11, 46mm, Silver Aluminium Case, GPS [2025] - Purple Fog Sport Band - M/L, Purple
From
£399.00
Rangemaster Classic Deluxe CLDL90EIPBOR/CM1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPBOR/CM1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
From
£3,399.00
AEG 7000 SENSIDRY TR718AE4B 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
AEG
AEG 7000 SENSIDRY TR718AE4B 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£699.00
8kg
Samsung Q6F 65" 4K Ultra HD QLED Smart TV [2025] - QE65Q6F, Black
Samsung
Samsung Q6F 65" 4K Ultra HD QLED Smart TV [2025] - QE65Q6F, Black
From
£579.00
AEG ComboHob CCE84751FB Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
AEG
AEG ComboHob CCE84751FB Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£2,279.00
Sage The Q SBL820SHY 2 Litre Blender - Smoked Hickory, Brown
Sage
Sage The Q SBL820SHY 2 Litre Blender - Smoked Hickory, Brown
From
£349.00
Star Buy
AEG ProSense Technology LFR61144B 10kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG ProSense Technology LFR61144B 10kg Washing Machine with 1400 rpm - White - A Rated, White
From
£499.00
Bosch Series 4 KGN492LDFG 203cm 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
Bosch
Bosch Series 4 KGN492LDFG 203cm 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
From
£899.00
Philips 7000 series DST7040/80 2800 Watt Iron - Black / Gold, Black
Philips
Philips 7000 series DST7040/80 2800 Watt Iron - Black / Gold, Black
From
£89.00
Samsung Galaxy Buds FE True Wireless Noise Cancelling Earbuds - Graphite, Silver
Samsung
Samsung Galaxy Buds FE True Wireless Noise Cancelling Earbuds - Graphite, Silver
From
£109.00
CDA CFWC604SS Wine Cooler - Stainless Steel - G Rated, Stainless Steel
CDA
CDA CFWC604SS Wine Cooler - Stainless Steel - G Rated, Stainless Steel
From
£549.00
Fisher & Paykel Series 7 Contemporary OB60SD9PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary OB60SD9PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
From
£1,145.00
Samsung Galaxy Buds3 True Wireless Noise Cancelling Earbuds - White, White
Samsung
Samsung Galaxy Buds3 True Wireless Noise Cancelling Earbuds - White, White
From
£99.00
Star Buy
Haier ID Series 2 H6ID25G3YTB1 Wifi Connected Built In Electric Single Oven - Black - A++ Rated, Black
Haier
Haier ID Series 2 H6ID25G3YTB1 Wifi Connected Built In Electric Single Oven - Black - A++ Rated, Black
From
£579.00
Emporia SMART 5 Mini 64GB Smartphone in Black, Black
Emporia
Emporia SMART 5 Mini 64GB Smartphone in Black, Black
From
£200.00
Black + Decker KX3300T-GB Wallpaper Stripper - Black / Orange, Black
Black + Decker
Black + Decker KX3300T-GB Wallpaper Stripper - Black / Orange, Black
From
£77.00
MSI Pro MP275W E2 27" Full HD 120Hz Monitor - White, White
MSI
MSI Pro MP275W E2 27" Full HD 120Hz Monitor - White, White
From
£79.00
Rangemaster Estel Deluxe ESDL90DFPMSB/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Misty Blue / Antique Brass - A/A Rated, Blue
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPMSB/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Misty Blue / Antique Brass - A/A Rated, Blue
From
£3,099.00
Haier 3D 60 Series 3 HTW3618ENPB Wifi Connected 185cm 60/40 No Frost Fridge Freezer - Slate Black - E Rated, Black
Haier
Haier 3D 60 Series 3 HTW3618ENPB Wifi Connected 185cm 60/40 No Frost Fridge Freezer - Slate Black - E Rated, Black
From
£539.00
NEFF N70 T26CIP8N0 58cm Gas Hob - Stainless Steel, Stainless Steel
NEFF
NEFF N70 T26CIP8N0 58cm Gas Hob - Stainless Steel, Stainless Steel
From
£349.00
Kingdom Come: Deliverance II for Xbox Series X - Digital Download, White
Xbox
Kingdom Come: Deliverance II for Xbox Series X - Digital Download, White
From
£60.00
Smeg 50s Style Retro Right Hand Hinge FAB38RRD6 205cm Frost Free Fridge Freezer - Red - D Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB38RRD6 205cm Frost Free Fridge Freezer - Red - D Rated, Red
From
£1,999.00
TCL V5C 40" Full HD QLED Smart Android TV [2025] - 40V5C-UK, Black
TCL
TCL V5C 40" Full HD QLED Smart Android TV [2025] - 40V5C-UK, Black
From
£169.00
Smeg UKS9F174NE Integrated 177cm Upright Freezer with Sliding Door Fixing Kit - E Rated, White
Smeg
Smeg UKS9F174NE Integrated 177cm Upright Freezer with Sliding Door Fixing Kit - E Rated, White
From
£1,189.00
Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Blue/Bright Blue Trail Loop - M/L, Blue
Apple
Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Blue/Bright Blue Trail Loop - M/L, Blue
From
£749.00
Rangemaster Classic Deluxe 90 CLDL90DFPSLT/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe 90 CLDL90DFPSLT/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A Rated, Grey
From
£3,099.00
Arlo Essential 3 2K Indoor 2 Camera Kit Smart Home Security Camera - White, White
Arlo
Arlo Essential 3 2K Indoor 2 Camera Kit Smart Home Security Camera - White, White
From
£99.00
Tower VL30 Evo Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Emerald Green - T513013, Green
Tower
Tower VL30 Evo Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Emerald Green - T513013, Green
From
£79.00