
AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers
| Top 20 AO brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Rangemaster | 555 | 0.0% |
| Smeg | 479 | 1.4% |
| Apple | 393 | 0.1% |
| Samsung | 377 | 2.4% |
| Hisense | 312 | 6.3% |
| Beko | 259 | 1.3% |
| AEG | 254 | 2.5% |
| Bosch | 223 | 3.7% |
| Playstation | 186 | 0.6% |
| Hotpoint | 176 | 1.8% |
| Russell Hobbs | 143 | 3.5% |
| NEFF | 128 | 1.4% |
| Nintendo | 122 | 0.3% |
| Bertazzoni | 122 | 0.0% |
| Xbox | 120 | 0.9% |
| Hoover | 117 | 3.4% |
| LG | 116 | 3.5% |
| Stoves | 103 | 0.0% |
| Indesit | 101 | 1.3% |
| Haier | 99 | 2.8% |
AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.
Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.
Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.
The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.
The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.
One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?
AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.
Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.
On Offeroftheday, AO has an average discount of 15% and an average saving of £67.11. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.
AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.
You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!
You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here
AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.
If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.
If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.
AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/
If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.
AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.
You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.
Don't forget that AO offers FREE 100 day returns on your items!
Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 01/12/2024 | December | 1345 | 3.1% |
| 30/11/2024 | November | 1338 | 3.1% |
| 23/11/2024 | November | 1325 | 3.1% |
| 28/11/2024 | November | 1328 | 3.1% |
| 24/11/2024 | November | 1313 | 3.1% |
| 29/11/2024 | November | 1297 | 3.0% |
| 03/12/2024 | December | 1284 | 3.1% |
| 02/12/2024 | December | 1295 | 3.0% |
| 25/11/2024 | November | 1289 | 3.0% |
| 27/11/2024 | November | 1286 | 3.0% |
| 26/11/2024 | November | 1278 | 3.0% |
| 22/11/2024 | November | 1252 | 2.8% |
| 20/11/2024 | November | 1248 | 2.8% |
| 21/11/2024 | November | 1230 | 2.7% |
| 06/11/2025 | November | 1057 | 2.1% |
| 13/04/2025 | April | 1026 | 2.0% |
| 14/04/2025 | April | 1028 | 2.0% |
| 12/04/2025 | April | 1018 | 2.0% |
| 15/04/2025 | April | 979 | 1.9% |
| 25/05/2025 | May | 1076 | 1.8% |
We are predicting the next AO sale to be the Black Friday sale in November. 14 days to go!
Candy Smart Pro Inverter CSO696TWM6-80 9kg WiFi Connected Washing Machine with 1600 rpm - White - A Rated, White
Fisher & Paykel Series 7 Contemporary OB60SD13PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
Fisher & Paykel Series 7 Double DishDrawer DD60D2HNB9 Wifi Connected Fully Integrated Full Size Dishwasher - Black Control Panel - E Rated, Black
Rangemaster Estel Deluxe ESDL90DFPMNT/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Mint / Chrome - A/A Rated, Green
Smeg 50s Style Retro Right Hand Hinge FAB38RPG6 205cm Frost Free Fridge Freezer - Pastel Green - D Rated, Green
Apple Watch Series 11, 46mm, Silver Aluminium Case, GPS [2025] - Purple Fog Sport Band - M/L, Purple
Rangemaster Classic Deluxe CLDL90EIPBOR/CM1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
AEG ComboHob CCE84751FB Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
AEG ProSense Technology LFR61144B 10kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch Series 4 KGN492LDFG 203cm 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
Fisher & Paykel Series 7 Contemporary OB60SD9PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
Haier ID Series 2 H6ID25G3YTB1 Wifi Connected Built In Electric Single Oven - Black - A++ Rated, Black
Rangemaster Estel Deluxe ESDL90DFPMSB/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Misty Blue / Antique Brass - A/A Rated, Blue
Haier 3D 60 Series 3 HTW3618ENPB Wifi Connected 185cm 60/40 No Frost Fridge Freezer - Slate Black - E Rated, Black
Smeg 50s Style Retro Right Hand Hinge FAB38RRD6 205cm Frost Free Fridge Freezer - Red - D Rated, Red
Smeg UKS9F174NE Integrated 177cm Upright Freezer with Sliding Door Fixing Kit - E Rated, White
Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Blue/Bright Blue Trail Loop - M/L, Blue
Rangemaster Classic Deluxe 90 CLDL90DFPSLT/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A Rated, Grey