AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5550.0%
Smeg4791.4%
Apple3930.1%
Samsung3772.4%
Hisense3126.3%
Beko2591.3%
AEG2542.5%
Bosch2233.7%
Playstation1860.6%
Hotpoint1761.8%
Russell Hobbs1433.5%
NEFF1281.4%
Nintendo1220.3%
Bertazzoni1220.0%
Xbox1200.9%
Hoover1173.4%
LG1163.5%
Stoves1030.0%
Indesit1011.3%
Haier992.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.11. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
07/11/2025November10862.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 13 days to go!

Smeg Classic SO4301M0N 40 Litre 45cm High, Built In Microwave With Grill - Black, Black
Smeg
Smeg Classic SO4301M0N 40 Litre 45cm High, Built In Microwave With Grill - Black, Black
From
£1,189.00
Kinetik TMB-2088 Upper arm Blood Pressure Monitor, White
Kinetik
Kinetik TMB-2088 Upper arm Blood Pressure Monitor, White
From
£48.00
Rangemaster Estel Deluxe ESDL90DFPPCR/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPPCR/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
From
£2,649.00
Indesit IO 232H W Built In Electric Single Oven - White - A Rated, White
Indesit
Indesit IO 232H W Built In Electric Single Oven - White - A Rated, White
From
£159.00
KitchenAid KF7 Espresso Coffee Machine - Stainless Steel - 5KES8557BSX, Stainless Steel
KitchenAid
KitchenAid KF7 Espresso Coffee Machine - Stainless Steel - 5KES8557BSX, Stainless Steel
From
£1,299.00
Hoover HIF84DCS 80cm Induction Hob - Black, Black
Hoover
Hoover HIF84DCS 80cm Induction Hob - Black, Black
From
£449.00
Hotpoint HDE6VDW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Hotpoint
Hotpoint HDE6VDW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
From
£479.00
Siemens IQ-700 ER9A6SH40 92cm Gas Hob - Black, Black
Siemens
Siemens IQ-700 ER9A6SH40 92cm Gas Hob - Black, Black
From
£999.00
Hisense E8Q 50" 4K Ultra HD MiniLED Smart Freely TV [2025] - 50E8QTUK, Black
Hisense
Hisense E8Q 50" 4K Ultra HD MiniLED Smart Freely TV [2025] - 50E8QTUK, Black
From
£449.00
Apple Watch Ultra 3, 49mm, Black Titanium Case, GPS + Cellular [2025] - Black/Charcoal Trail Loop - M/L, Black
Apple
Apple Watch Ultra 3, 49mm, Black Titanium Case, GPS + Cellular [2025] - Black/Charcoal Trail Loop - M/L, Black
From
£749.00
Rangemaster Classic Deluxe 110 CLDLO110DFPGBL/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPGBL/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
From
£3,699.00
Bertazzoni Modern Series WD60G Built In Warming Drawer - Gold, Gold
Bertazzoni
Bertazzoni Modern Series WD60G Built In Warming Drawer - Gold, Gold
From
£649.00
Emporia JOY-LTE v3 Flip Phone in Red, Red
Emporia
Emporia JOY-LTE v3 Flip Phone in Red, Red
From
£95.00
AEG KDE911424M Built In Warming Drawer - Stainless Steel, Stainless Steel
AEG
AEG KDE911424M Built In Warming Drawer - Stainless Steel, Stainless Steel
From
£549.00
Samsung Series 4 NQ5B4513GBS 50 Litre 45cm High, Built In Standard Microwave Oven - Stainless Steel, Stainless Steel
Samsung
Samsung Series 4 NQ5B4513GBS 50 Litre 45cm High, Built In Standard Microwave Oven - Stainless Steel, Stainless Steel
From
£739.00
Beko KDC5422AS 50cm Single Oven Electric Cooker with Ceramic Hob - Silver - A Rated, Silver
Beko
Beko KDC5422AS 50cm Single Oven Electric Cooker with Ceramic Hob - Silver - A Rated, Silver
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£379.00
Smeg 50s Style Retro Left Hand Hinge FAB30LWH5UK 172cm 80/20 Fridge Freezer - White - D Rated, White
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LWH5UK 172cm 80/20 Fridge Freezer - White - D Rated, White
From
£1,299.00
Hotpoint TB3977BBF Induction Hob - Black, Black
Hotpoint
Hotpoint TB3977BBF Induction Hob - Black, Black
From
£339.00
Leisure Cuisinemaster CS100F520X 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/A/A Rated, Stainless Steel
Leisure
Leisure Cuisinemaster CS100F520X 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/A/A Rated, Stainless Steel
From
£1,299.00
Whirlpool W7FHS51XUK Full Size Dishwasher - Stainless Steel - B Rated, Stainless Steel
Whirlpool
Whirlpool W7FHS51XUK Full Size Dishwasher - Stainless Steel - B Rated, Stainless Steel
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£659.00
Hotpoint SH6A2QWRUK 167cm Fridge - White - E Rated, White
Hotpoint
Hotpoint SH6A2QWRUK 167cm Fridge - White - E Rated, White
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£417.00
Philips PerfectCare 6000 Series PSG6026/20 Pressurised Steam Generator Iron - White / Blue, White / Blue
Philips
Philips PerfectCare 6000 Series PSG6026/20 Pressurised Steam Generator Iron - White / Blue, White / Blue
From
£150.00
Star Buy
Smeg 50s Style Retro Right Hand Hinge FAB28RSV5UK 153cm Small Fridge with Ice Box - Silver - D Rated, Silver
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RSV5UK 153cm Small Fridge with Ice Box - Silver - D Rated, Silver
From
£1,259.00
Indesit Push&Go BDE107436WVUK 10Kg/7Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Indesit
Indesit Push&Go BDE107436WVUK 10Kg/7Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£439.00
Apple iPad mini 8.3" 256GB WiFi 2024 - Starlight, White
Apple
Apple iPad mini 8.3" 256GB WiFi 2024 - Starlight, White
From
£565.00
Stoves 60cm Double Oven Dual Fuel Richmond Deluxe Mini Range Cooker - Cream - A Rated, Cream
Stoves
Stoves 60cm Double Oven Dual Fuel Richmond Deluxe Mini Range Cooker - Cream - A Rated, Cream
From
£799.00
Hisense 7S/5S/3S Series Washing Machine and Tumble Dryer Stacking Kit, Black
Hisense
Hisense 7S/5S/3S Series Washing Machine and Tumble Dryer Stacking Kit, Black
From
£69.00
Star Buy
Rangemaster Estel Deluxe ESDL90DFPPPK/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Antique Brass - A/A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPPPK/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Antique Brass - A/A Rated, Pink
From
£3,099.00
Commandos: Origins Deluxe Edition for Xbox Series X, White
Xbox
Commandos: Origins Deluxe Edition for Xbox Series X, White
From
£55.00
Hotpoint Class 2 HO 458HF B UK Built In Electric Single Oven - Black - A Rated, Black
Hotpoint
Hotpoint Class 2 HO 458HF B UK Built In Electric Single Oven - Black - A Rated, Black
From
£299.00
Hoover H-DISH 700 HF 4A4S3PSA-80 Wifi Connected Full Size Dishwasher - Anthracite - A Rated, Grey
Hoover
Hoover H-DISH 700 HF 4A4S3PSA-80 Wifi Connected Full Size Dishwasher - Anthracite - A Rated, Grey
From
£499.00
Shark CarpetXpert HairPro Pet EX220UK Carpet Cleaner, Red
Shark
Shark CarpetXpert HairPro Pet EX220UK Carpet Cleaner, Red
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£229.00
Honor X6c 128GB Smartphone in Midnight Black, Black
Honor
Honor X6c 128GB Smartphone in Midnight Black, Black
From
£89.00
Gtech GT50 1-06-029 Grass Trimmer - Green / White, Green
Gtech
Gtech GT50 1-06-029 Grass Trimmer - Green / White, Green
From
£149.00
Apple Watch Ultra 3, 49mm, Black Titanium Case, GPS + Cellular [2025] - Black Titanium Milanese Loop - M, Black
Apple
Apple Watch Ultra 3, 49mm, Black Titanium Case, GPS + Cellular [2025] - Black Titanium Milanese Loop - M, Black
From
£849.00
Rangemaster Classic Deluxe OC CLDLO110EIPHTH/AB1 110cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPHTH/AB1 110cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
From
£4,199.00
Bertazzoni Modern Series WD60M Built In Warming Drawer - Bronze, Brown
Bertazzoni
Bertazzoni Modern Series WD60M Built In Warming Drawer - Bronze, Brown
From
£649.00
AEG HGB64200SM 60cm Gas Hob - Stainless Steel, Stainless Steel
AEG
AEG HGB64200SM 60cm Gas Hob - Stainless Steel, Stainless Steel
From
£279.00
Samsung Bespoke Series 4 NQ5B4553FBK Built In Compact Electric Single Oven with Microwave Function - Black, Black
Samsung
Samsung Bespoke Series 4 NQ5B4553FBK Built In Compact Electric Single Oven with Microwave Function - Black, Black
From
£679.00
Beko KDV555AS 50cm Double Oven Electric Cooker with Solid Plate Hob - Silver - A/A Rated, Silver
Beko
Beko KDV555AS 50cm Double Oven Electric Cooker with Solid Plate Hob - Silver - A/A Rated, Silver
From
£369.00
Smeg 50s Style Retro Right Hand Hinge FAB30RWH5UK 172cm 80/20 Fridge Freezer - White - D Rated, White
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RWH5UK 172cm 80/20 Fridge Freezer - White - D Rated, White
From
£1,299.00
Star Buy
Miele KM2032 75cm Gas Hob - Clean Steel, Stainless Steel
Miele
Miele KM2032 75cm Gas Hob - Clean Steel, Stainless Steel
From
£999.00