AO Sale

  •  SALE on, save up to 61%
  •  Average Saving £60
  •  Average Discount 13%
  •  Average Price (RRP) £722

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.2%
Smeg4871.2%
Apple4200.4%
Samsung3992.4%
Hisense2872.0%
AEG2831.1%
Beko2620.8%
Bosch2183.1%
Hotpoint1751.4%
Playstation1731.0%
Russell Hobbs1442.1%
NEFF1390.7%
Xbox1271.0%
Hoover1152.4%
Stoves1060.7%
Nintendo1030.8%
LG1002.4%
Indesit971.4%
Asus963.5%
Miele961.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £59.96. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 91 days to go!

Apple iPhone 15 Plus 512GB in Black, Black
Apple
Apple iPhone 15 Plus 512GB in Black, Black
From
£999.00
Fisher & Paykel Series 7 Contemporary RF605QNUVX1 Wifi Connected Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary RF605QNUVX1 Wifi Connected Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£2,769.00
Hisense E77NQTUK PRO 75" 4K Ultra HD QLED Smart Freely TV [2024] - 75E77NQTUK PRO, Grey
Hisense
Hisense E77NQTUK PRO 75" 4K Ultra HD QLED Smart Freely TV [2024] - 75E77NQTUK PRO, Grey
From
£799.00
Indesit INBUL011.UK Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Indesit
Indesit INBUL011.UK Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£339.00
MSI Pro MP275Q 27" Wide Quad HD 100Hz Monitor - Black, Black
MSI
MSI Pro MP275Q 27" Wide Quad HD 100Hz Monitor - Black, Black
From
£119.00
Apple iPhone 16 Silicone Case with MagSafe for iPhone 16 - Star Fruit, Yellow
Apple
Apple iPhone 16 Silicone Case with MagSafe for iPhone 16 - Star Fruit, Yellow
From
£49.00
Russell Hobbs 9 Fin RHOFR1106B Oil Filled Radiator 2500W - Black, Black
Russell Hobbs
Russell Hobbs 9 Fin RHOFR1106B Oil Filled Radiator 2500W - Black, Black
From
£60.00
HMD Skyline 256GB Smartphone in Black, Black
HMD
HMD Skyline 256GB Smartphone in Black, Black
From
£299.00
SAFE. by PanzerGlass Screen Protector for iPhone 15 Pro Max - Transparent, Transparent
PanzerGlass
SAFE. by PanzerGlass Screen Protector for iPhone 15 Pro Max - Transparent, Transparent
From
£17.00
Smeg 50's Retro BLF03PKUK Blender - Pink, Pink
Smeg
Smeg 50's Retro BLF03PKUK Blender - Pink, Pink
From
£199.00
Beats Powerbeats Pro 2 True Wireless Earbuds - Jet Black, Black
Beats
Beats Powerbeats Pro 2 True Wireless Earbuds - Jet Black, Black
From
£195.00
Siemens HZ638070 Clip rail for iQ700 pyrolytic ovens - Stainless Steel, Stainless Steel
Siemens
Siemens HZ638070 Clip rail for iQ700 pyrolytic ovens - Stainless Steel, Stainless Steel
From
£99.00
Acer SA242YG0bi Full HD 100Hz Monitor - Black, Black
Acer
Acer SA242YG0bi Full HD 100Hz Monitor - Black, Black
From
£75.00
Nintendo Joy-Con 2 Straps (Set Of 2) Gaming Straps - Black, Black
Nintendo
Nintendo Joy-Con 2 Straps (Set Of 2) Gaming Straps - Black, Black
From
£11.00
Samsung QN90F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN90F, Black
Samsung
Samsung QN90F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN90F, Black
From
£2,899.00
Ninja 6-in-1 Dual Zone DZ300UK Air Fryer - Grey, Grey
Ninja
Ninja 6-in-1 Dual Zone DZ300UK Air Fryer - Grey, Grey
From
£199.00
Smeg 50s Style Retro Right Hand Hinge FAB28RCR6UK 153cm High Small Fridge with Ice Box - Cream - C Rated, Cream
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RCR6UK 153cm High Small Fridge with Ice Box - Cream - C Rated, Cream
From
£1,399.00
Hisense Hi2 BI622ABPGUK Built In Electric Single Oven - Jet Black - A Rated, Black
Hisense
Hisense Hi2 BI622ABPGUK Built In Electric Single Oven - Jet Black - A Rated, Black
From
£299.00
The Last of Us Part I for PS5, White
Playstation
The Last of Us Part I for PS5, White
From
£70.00
Hisense BSA65222AXUK Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Hisense
Hisense BSA65222AXUK Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
From
£239.00
Smeg Classic FMI325X 25 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
Smeg
Smeg Classic FMI325X 25 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
From
£569.00
Rangemaster Classic CLA90DFFCY/C 90cm Dual Fuel Range Cooker with Gas Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic CLA90DFFCY/C 90cm Dual Fuel Range Cooker with Gas Hob - Cranberry / Chrome - A/A Rated, Red
From
£2,170.00
Hisense RB327N4BCE 182cm 50/50 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RB327N4BCE 182cm 50/50 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£369.00
Morphy Richards Auto Clean Speed Steam Pro Pressurised 332102 Pressurised Steam Generator Iron - Purple / Black, Purple
Morphy Richards
Morphy Richards Auto Clean Speed Steam Pro Pressurised 332102 Pressurised Steam Generator Iron - Purple / Black, Purple
From
£199.00
Moccamaster KBG 741 Select 53813 Filter Coffee Machine - Matt Silver, Silver
Moccamaster
Moccamaster KBG 741 Select 53813 Filter Coffee Machine - Matt Silver, Silver
From
£268.00
Bosch Series 8 HBG7764B1B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Bosch
Bosch Series 8 HBG7764B1B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
From
£1,199.00
Gtech Multi Platinum Cordless Vacuum Cleaner with up to 30 Minutes Run Time - Silver / Black - 1-03-274, Black
Gtech
Gtech Multi Platinum Cordless Vacuum Cleaner with up to 30 Minutes Run Time - Silver / Black - 1-03-274, Black
From
£264.00
Fisher & Paykel Series 7 Contemporary RF540ANUB6 Wifi Connected Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary RF540ANUB6 Wifi Connected Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
From
£2,859.00
Russell Hobbs RH180FFFF551E1SWD 180cm 70/30 Frost Free Fridge Freezer - Silver - E Rated, Silver
Russell Hobbs
Russell Hobbs RH180FFFF551E1SWD 180cm 70/30 Frost Free Fridge Freezer - Silver - E Rated, Silver
From
£339.00
Fridgemaster MBC55224FE 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Fridgemaster
Fridgemaster MBC55224FE 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£429.00
Apple iPhone 16 Plus Silicone Case with MagSafe for iPhone 16 Plus - Black, Black
Apple
Apple iPhone 16 Plus Silicone Case with MagSafe for iPhone 16 Plus - Black, Black
From
£49.00
Hisense Hi6 BUD714221AX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense Hi6 BUD714221AX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£379.00
Apple iPhone 16 Pro Max 512GB in White Titanium, White
Apple
Apple iPhone 16 Pro Max 512GB in White Titanium, White
From
£1,299.00
SAFE. by PanzerGlass Screen Protector for iPhone 15 Pro - Transparent, Transparent
PanzerGlass
SAFE. by PanzerGlass Screen Protector for iPhone 15 Pro - Transparent, Transparent
From
£17.00
Smeg 50's Style CJF11CRUK Juicer - Cream, Cream
Smeg
Smeg 50's Style CJF11CRUK Juicer - Cream, Cream
From
£149.00
Beats Powerbeats Pro 2 True Wireless Earbuds - Quick Sand, Cream
Beats
Beats Powerbeats Pro 2 True Wireless Earbuds - Quick Sand, Cream
From
£199.00
Siemens HZ9FF040 4 Piece Flex Pan Set - Stainless Steel, Stainless Steel
Siemens
Siemens HZ9FF040 4 Piece Flex Pan Set - Stainless Steel, Stainless Steel
From
£279.00
Hotpoint Class 2 HO 455C B UK Built In Electric Single Oven - Black - A Rated, Black
Hotpoint
Hotpoint Class 2 HO 455C B UK Built In Electric Single Oven - Black - A Rated, Black
From
£269.00
Nintendo Donkey Kong Bananza for Nintendo Switch 2, White
Nintendo
Nintendo Donkey Kong Bananza for Nintendo Switch 2, White
From
£65.00
Ninja MAX 6-in-1 Dual Zone DZ400UK Air Fryer - Grey, Grey
Ninja
Ninja MAX 6-in-1 Dual Zone DZ400UK Air Fryer - Grey, Grey
From
£229.00
Smeg 50s Style Retro Right Hand Hinge FAB28RPB6UK 153cm High Small Fridge with Ice Box - Pastel Blue - C Rated, Blue
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RPB6UK 153cm High Small Fridge with Ice Box - Pastel Blue - C Rated, Blue
From
£1,399.00
HP Envy 6430e Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - White, White
HP
HP Envy 6430e Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - White, White
From
£109.00