AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5550.0%
Smeg4791.4%
Apple3930.1%
Samsung3772.4%
Hisense3126.3%
Beko2591.3%
AEG2542.5%
Bosch2233.7%
Playstation1860.6%
Hotpoint1761.8%
Russell Hobbs1433.5%
NEFF1281.4%
Nintendo1220.3%
Bertazzoni1220.0%
Xbox1200.9%
Hoover1173.4%
LG1163.5%
Stoves1030.0%
Indesit1011.3%
Haier992.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.11. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
07/11/2025November10862.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 13 days to go!

Smeg Portofino CPF9GPR 90cm Dual Fuel Range Cooker with Gas Hob and Pyrolytic Cleaning - Red - A+ Rated, Red
Smeg
Smeg Portofino CPF9GPR 90cm Dual Fuel Range Cooker with Gas Hob and Pyrolytic Cleaning - Red - A+ Rated, Red
From
£2,999.00
Beko LSG4545S 146cm Small Fridge - Silver - E Rated, Silver
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Samsung Series 5 AI Energy ecobubble WW80CGC04DAB 8kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
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£363.00
8kg
AEG 7000 Series OAG7M281EW 186cm Frost Free Upright Freezer - White - E Rated, White
AEG
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£779.00
Beko CornerIntense BDFN26450CW Full Size Dishwasher - White - B Rated, White
Beko
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Apple iPad mini 8.3" 128GB WiFi 2024 - Space Grey, Space Grey
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Yale Value Laptop Safe, Black
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£79.00
Rangemaster Estel Deluxe ESDL90DFPPPK/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Chrome - A/A Rated, Pink
Rangemaster
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£2,899.00
Ninja Foodi 5 In 1 EG351UK Air Fryer - Black / Silver, Black
Ninja
Ninja Foodi 5 In 1 EG351UK Air Fryer - Black / Silver, Black
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£170.00
Hotpoint Class 2 HO 455H B UK Built In Electric Single Oven - Black - A Rated, Black
Hotpoint
Hotpoint Class 2 HO 455H B UK Built In Electric Single Oven - Black - A Rated, Black
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£229.00
Hotpoint HTE5VCW 50cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Hotpoint
Hotpoint HTE5VCW 50cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
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£329.00
Smeg 50s Style Retro Right Hand Hinge FAB38RWH6 205cm Frost Free Fridge Freezer - White - D Rated, White
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB38RWH6 205cm Frost Free Fridge Freezer - White - D Rated, White
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£1,999.00
Honor X6c 128GB Smartphone in Emerald Green, Green
Honor
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£89.00
Gtech SLM50 1-05-025 Lawn Mower - Green / White, Green
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£179.00
Apple Watch Series 11, 46mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
Apple
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Rangemaster Classic Deluxe 110 CLDLO110DFPMGR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A Rated, Green
Rangemaster
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Bertazzoni Modern Series FMOD4077MTG3 32 Litre 46cm High, Built In Combination Microwave Oven - Gold, Gold
Bertazzoni
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iiyama ProLite XUB2492HSU-B6 24" Full HD 100Hz Monitor - Black, Black
Iiyama
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AEG FFB73727PM Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
AEG
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Samsung Infinite NQ50T9539BD Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Satin Grey, Grey
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Beko KD531AW 50cm Single Oven Electric Cooker with Solid Plate Hob - White - A Rated, White
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Smeg Portofino CPF9GPBL 90cm Dual Fuel Range Cooker with Gas Hob and Pyrolytic Cleaning - Black - A+ Rated, Black
Smeg
Smeg Portofino CPF9GPBL 90cm Dual Fuel Range Cooker with Gas Hob and Pyrolytic Cleaning - Black - A+ Rated, Black
From
£2,999.00
Magimix Le Micro 18113 290 Watt Chopper Mini Food Processor - Black, Black
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£65.00
Hisense PureFlat RF632N4WIE Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
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Beko FFEP5791W 191cm Frost Free Upright Freezer - White - D Rated, White
Beko
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TCL Q Class Q75HK 5.1.2 Soundbar with Wireless Subwoofer - Black, Black
TCL
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Apple iPad mini 8.3" 128GB WiFi + Cellular 2024 - Purple, Purple
Apple
Apple iPad mini 8.3" 128GB WiFi + Cellular 2024 - Purple, Purple
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Yale High Security Compact Safe, Black
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£129.00
Rangemaster Estel Deluxe ESDL90DFPSLT/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
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PlayStation 5 Pro 2TB with Disc Drive and Assassin's Creed Shadows - White, White
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ASUS Vivobook S 14 14" Laptop - AMD Ryzen 5, 512GB SSD, 16 GB RAM - Silver, Silver
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ASUS Vivobook S 14 14" Laptop - AMD Ryzen 5, 512GB SSD, 16 GB RAM - Silver, Silver
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Hotpoint HTG5GCB 50cm Single Oven Gas Cooker - Black - A+/A Rated, Black
Hotpoint
Hotpoint HTG5GCB 50cm Single Oven Gas Cooker - Black - A+/A Rated, Black
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£379.00
Siemens IQ-700 HB736G1B1B Built In Electric Single Oven - Black - A+ Rated, Black
Siemens
Siemens IQ-700 HB736G1B1B Built In Electric Single Oven - Black - A+ Rated, Black
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£999.00
Gtech HT50 1-04-047 Hedge Trimmer - Green / Silver, Green / Silver
Gtech
Gtech HT50 1-04-047 Hedge Trimmer - Green / Silver, Green / Silver
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£169.00
Apple Watch Series 11, 46mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 11, 46mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - M/L, Black
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Rangemaster Classic Deluxe CLDL90EIPPCR/AB1 90cm Electric Range Cooker with Induction Hob - Cream / Antique Brass - A/A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPPCR/AB1 90cm Electric Range Cooker with Induction Hob - Cream / Antique Brass - A/A Rated, Cream
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Bertazzoni Modern Series FMOD6117CTM3 Built In Electric Single Oven with Pyrolytic Cleaning - Bronze - A++ Rated, Brown
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Bertazzoni Modern Series FMOD6117CTM3 Built In Electric Single Oven with Pyrolytic Cleaning - Bronze - A++ Rated, Brown
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Soundcore C40i In-Ear Headphones - Bronze, Brown
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AEG HKB75450NB 74cm Gas Hob - Black, Black
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Beko KS530W 50cm Single Oven Electric Cooker with Solid Plate Hob - White - A Rated, White
Beko
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Smeg 50s Style Retro Left Hand Hinge FAB30LPG5UK 172cm 80/20 Fridge Freezer - Pastel Green - D Rated, Green
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LPG5UK 172cm 80/20 Fridge Freezer - Pastel Green - D Rated, Green
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