AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £778

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5550.0%
Smeg4791.4%
Apple3930.1%
Samsung3772.4%
Hisense3126.3%
Beko2591.3%
AEG2542.5%
Bosch2233.7%
Playstation1860.6%
Hotpoint1761.8%
Russell Hobbs1433.5%
NEFF1281.4%
Nintendo1220.3%
Bertazzoni1220.0%
Xbox1200.9%
Hoover1173.4%
LG1163.5%
Stoves1030.0%
Indesit1011.3%
Haier992.8%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.11. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
07/11/2025November10862.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 13 days to go!

Smeg 50s Style Retro Right Hand Hinge FAB28RDTP5 153cm Small Fridge - Taupe - D Rated, Brown
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDTP5 153cm Small Fridge - Taupe - D Rated, Brown
From
£2,039.00
Beko HIAW75225SXE 75cm Gas Hob - Stainless Steel, Stainless Steel
Beko
Beko HIAW75225SXE 75cm Gas Hob - Stainless Steel, Stainless Steel
From
£249.00
Hisense GG643B 60cm Gas Hob - Black, Black
Hisense
Hisense GG643B 60cm Gas Hob - Black, Black
From
£179.00
AEG NSC8M191DS 188cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - D Rated, White
AEG
AEG NSC8M191DS 188cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - D Rated, White
From
£1,079.00
Tefal Express Essential SV6116G0 Pressurised Steam Generator Iron - White / Blue, White / Blue
Tefal
Tefal Express Essential SV6116G0 Pressurised Steam Generator Iron - White / Blue, White / Blue
From
£149.00
Smeg SE232TD1 30cm Ceramic Hob - Black, Black
Smeg
Smeg SE232TD1 30cm Ceramic Hob - Black, Black
From
£179.00
Kenwood Dusk ZJP30.000GN Kettle - Green, Green
Kenwood Dusk
Kenwood Dusk ZJP30.000GN Kettle - Green, Green
From
£40.00
Star Buy
Apple iPad mini 8.3" 512GB WiFi 2024 - Space Grey, Space Grey
Apple
Apple iPad mini 8.3" 512GB WiFi 2024 - Space Grey, Space Grey
From
£749.00
Stoves 60cm Double Oven Richmond Deluxe 60Ei RTY Mini Range Electric Cooker with Induction Hob - Anthracite - A/A Rated, Grey
Stoves
Stoves 60cm Double Oven Richmond Deluxe 60Ei RTY Mini Range Electric Cooker with Induction Hob - Anthracite - A/A Rated, Grey
From
£914.00
Star Buy
Rangemaster Estel Deluxe ESDL90EIPGBL/CM1 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDL90EIPGBL/CM1 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
From
£3,399.00
Smeg 50's Retro DCF02SBMUK Filter Coffee Machine with Timer - Matte Storm Blue, Blue
Smeg
Smeg 50's Retro DCF02SBMUK Filter Coffee Machine with Timer - Matte Storm Blue, Blue
From
£219.00
AEG 9000 ProAssist TT9PB831AT Built In Electric Single Oven with Pyrolytic Cleaning - Matt Black - A++ Rated, Black
AEG
AEG 9000 ProAssist TT9PB831AT Built In Electric Single Oven with Pyrolytic Cleaning - Matt Black - A++ Rated, Black
From
£1,099.00
Midea MDWPF1233C(S)-WG-UK Wifi Connected Full Size Dishwasher - Silver - E Rated, Silver
Midea
Midea MDWPF1233C(S)-WG-UK Wifi Connected Full Size Dishwasher - Silver - E Rated, Silver
From
£259.00
LG XBOOM RNC5 Karaoke Party Speaker - Black, Black
LG
LG XBOOM RNC5 Karaoke Party Speaker - Black, Black
From
£226.00
Rangemaster Classic OC CLO110EIPGBL/CM1 110cm Electric Range Cooker with Zone induction hob Hob - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Classic OC CLO110EIPGBL/CM1 110cm Electric Range Cooker with Zone induction hob Hob - Black / Chrome - A Rated, Black
From
£3,499.00
Fridgemaster MCF145E Chest Freezer - White - E Rated, White
Fridgemaster
Fridgemaster MCF145E Chest Freezer - White - E Rated, White
From
£169.00
AEG IAE84421FB 80cm Induction Hob - Black, Black
AEG
AEG IAE84421FB 80cm Induction Hob - Black, Black
From
£999.00
Beko AS530K 50cm Single Oven Electric Cooker with Solid Plate Hob - Black - A Rated, Black
Beko
Beko AS530K 50cm Single Oven Electric Cooker with Solid Plate Hob - Black - A Rated, Black
From
£259.00
Smeg 50s Style Retro Left Hand Hinge FAB28LPB5UK 154cm Small Fridge - Pastel Blue - D Rated, Blue
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB28LPB5UK 154cm Small Fridge - Pastel Blue - D Rated, Blue
From
£1,249.00
Morphy Richards Auto Clean Speed Steam Pro Pressurised 332102 Pressurised Steam Generator Iron - Purple / Black, Purple
Morphy Richards
Morphy Richards Auto Clean Speed Steam Pro Pressurised 332102 Pressurised Steam Generator Iron - Purple / Black, Purple
From
£199.00
The Witcher 3: Wild Hunt - Complete Edition for PS5, White
Playstation
The Witcher 3: Wild Hunt - Complete Edition for PS5, White
From
£25.00
AEG 5000 ColdSense OSC5S181ES 177cm 70/30 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
AEG
AEG 5000 ColdSense OSC5S181ES 177cm 70/30 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£549.00
NEFF N30 D63IDK1S0B 60cm Chimney Cooker Hood - Black, Black
NEFF
NEFF N30 D63IDK1S0B 60cm Chimney Cooker Hood - Black, Black
From
£369.00
Smeg Victoria SI964PM 60cm Induction Hob - Cream, Cream
Smeg
Smeg Victoria SI964PM 60cm Induction Hob - Cream, Cream
From
£799.00
Tower RWV10 T131001 Window Vacuum Cleaner with up to 30 Minutes Run Time - China Blue, Blue
Tower
Tower RWV10 T131001 Window Vacuum Cleaner with up to 30 Minutes Run Time - China Blue, Blue
From
£25.00
Russell Hobbs Eclipse 25113 Kettle - Copper, Brass
Russell Hobbs
Russell Hobbs Eclipse 25113 Kettle - Copper, Brass
From
£43.00
AEG 8000 Series TSC8M181CS 177cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - C Rated, White
AEG
AEG 8000 Series TSC8M181CS 177cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - C Rated, White
From
£1,279.00
Apple iPhone 16 Pro Max Silicone Case with MagSafe for iPhone 16 Pro Max - Plum, Purple
Apple
Apple iPhone 16 Pro Max Silicone Case with MagSafe for iPhone 16 Pro Max - Plum, Purple
From
£49.00
Fitbit Sense 2 Smart Watch - Shadow Grey/Graphite, Grey
Fitbit
Fitbit Sense 2 Smart Watch - Shadow Grey/Graphite, Grey
From
£219.00
Stoves 60cm Double Oven Richmond Deluxe 60Ei RTY Mini Range Electric Cooker with Induction Hob - Black - A/A Rated, Black
Stoves
Stoves 60cm Double Oven Richmond Deluxe 60Ei RTY Mini Range Electric Cooker with Induction Hob - Black - A/A Rated, Black
From
£899.00
Acer Aspire Go 14 AG14-31P 14" Laptop - Intel Processor N-series, 128GB SSD, 4 GB RAM - Silver, Silver
Acer
Acer Aspire Go 14 AG14-31P 14" Laptop - Intel Processor N-series, 128GB SSD, 4 GB RAM - Silver, Silver
From
£329.00
Rangemaster Estel Deluxe ESDL90EIPHTH/AB1 90cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDL90EIPHTH/AB1 90cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
From
£3,599.00
Midea MDWPF1233C(W)-WG-UK Wifi Connected Full Size Dishwasher - White - E Rated, White
Midea
Midea MDWPF1233C(W)-WG-UK Wifi Connected Full Size Dishwasher - White - E Rated, White
From
£249.00
Hisense PureFlat RS5P535NTCDUK Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
Hisense
Hisense PureFlat RS5P535NTCDUK Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
From
£999.00
Samsung Galaxy Watch 8 Classic BT 2025, GPS - 44mm - Graphite, Silver
Samsung
Samsung Galaxy Watch 8 Classic BT 2025, GPS - 44mm - Graphite, Silver
From
£349.00
Hisense A6Q 75" 4K Ultra HD Smart Freely TV [2025] - 75A6QTUK, Black
Hisense
Hisense A6Q 75" 4K Ultra HD Smart Freely TV [2025] - 75A6QTUK, Black
From
£648.00
Sharp HT-SBW182 HT-SBW182 2.1 Soundbar with Wireless Subwoofer - Black, Black
Sharp
Sharp HT-SBW182 HT-SBW182 2.1 Soundbar with Wireless Subwoofer - Black, Black
From
£119.00
Rangemaster Classic Deluxe OC CLDLO110EIPBOR/CM1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPBOR/CM1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
From
£3,999.00
Candy Quick Pro GWD 4968-80 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Candy
Candy Quick Pro GWD 4968-80 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£369.00
Fridgemaster MCF100E Chest Freezer - White - E Rated, White
Fridgemaster
Fridgemaster MCF100E Chest Freezer - White - E Rated, White
From
£139.00
AEG IPE84531FB 80cm Induction Hob - Black, Black
AEG
AEG IPE84531FB 80cm Induction Hob - Black, Black
From
£999.00
Samsung Jet Clean Station Vacuum Accessory - VCA-SAE903, Silver
Samsung
Samsung Jet Clean Station Vacuum Accessory - VCA-SAE903, Silver
From
£139.00