AO Sale

  •  SALE on, save up to 61%
  •  Average Saving £60
  •  Average Discount 13%
  •  Average Price (RRP) £722

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.2%
Smeg4871.2%
Apple4200.4%
Samsung3992.4%
Hisense2872.0%
AEG2831.1%
Beko2620.8%
Bosch2183.1%
Hotpoint1751.4%
Playstation1731.0%
Russell Hobbs1442.1%
NEFF1390.7%
Xbox1271.0%
Hoover1152.4%
Stoves1060.7%
Nintendo1030.8%
LG1002.4%
Indesit971.4%
Asus963.5%
Miele961.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £59.96. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 90 days to go!

Hotpoint NSWA 1046 WW UK 10kg Washing Machine with 1400 rpm - White - A Rated, White
Hotpoint
Hotpoint NSWA 1046 WW UK 10kg Washing Machine with 1400 rpm - White - A Rated, White
From
£379.00
Beko BM1WT3921W 9kg Washing Machine with 1200 rpm - White - B Rated, White
Beko
Beko BM1WT3921W 9kg Washing Machine with 1200 rpm - White - B Rated, White
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£279.00
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Dyson Supersonic Hair Dryer - Nickel / Yellow, Yellow
Dyson
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£329.00
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS + Cellular [2024] - Blue Cloud Sport Loop, White
Apple
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS + Cellular [2024] - Blue Cloud Sport Loop, White
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£319.00
LG 27" Full HD 100Hz Monitor with FreeSync - Black, Black
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LG 27" Full HD 100Hz Monitor with FreeSync - Black, Black
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£89.00
Backbone One - iPhone - Lightning (Gen 2) Handheld Game Console, Black
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Backbone One - iPhone - Lightning (Gen 2) Handheld Game Console, Black
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£99.00
Siemens EQ500 TQ518GB3 Bean to Cup Coffee Machine - Black, Black
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Krcher K 2 Classic 1.673-572.0 Pressure Washer - Yellow, Yellow
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Samsung Galaxy S25+ 512GB Smartphone in Mint, Green
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MSI 16" Laptop - NVIDIA GeForce RTX 5080, Intel Core Ultra 9, 1TB SSD, 32 GB RAM - Eclipse Grey, Grey
MSI
MSI 16" Laptop - NVIDIA GeForce RTX 5080, Intel Core Ultra 9, 1TB SSD, 32 GB RAM - Eclipse Grey, Grey
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£2,349.00
Siemens IQ-300 KG49NXXCF 203cm 70/30 Fridge Freezer - Black Stainless Steel - C Rated, Black
Siemens
Siemens IQ-300 KG49NXXCF 203cm 70/30 Fridge Freezer - Black Stainless Steel - C Rated, Black
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Nebula by Anker Cosmos 4K Ultra HD Laser Projector - Stainless Steel, Stainless Steel
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Sage The Smart Kettle SKE825BSS3GUK1 Kettle - Brushed Stainless Steel, Stainless Steel
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Sage The Smart Kettle SKE825BSS3GUK1 Kettle - Brushed Stainless Steel, Stainless Steel
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Miele G5662 SCVi Fully Integrated Full Size Dishwasher - Clean Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
Miele
Miele G5662 SCVi Fully Integrated Full Size Dishwasher - Clean Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
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Miele DAE 1530 53 cm Cooker Hood - Stainless Steel, Stainless Steel
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Sony A90K 48" 4K Ultra HD OLED Smart Google TV [2022] - XR48A90KU, Black
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Hisense GG773B 75cm Gas Hob - Black, Black
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£299.00
Tresemme Power Dry 2200 Hair Dryer - Black, Black
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Star Buy
Rangemaster Professional Plus PROP90ECCY/C 90cm Electric Range Cooker with Ceramic Hob - Cranberry - A/A Rated, Red
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AEG DCB331010M Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
AEG
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Bosch Series 6 KGN39AWCTG 203cm 70/30 Frost Free Fridge Freezer - White - C Rated, White
Bosch
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Vax Mach Air Energise UCA3GEV1 Upright Vacuum Cleaner, Blue
VAX
Vax Mach Air Energise UCA3GEV1 Upright Vacuum Cleaner, Blue
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Smeg 50s Style Retro Right Hand Hinge FAB28RDPP5 153cm Small Fridge - Matte Perfectly Pale - D Rated, Cream
Smeg
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CDA Florence Sea Holly 199cm 60/40 Frost Free Fridge Freezer - Sea Holly - D Rated, Blue
CDA
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Beko BSF4682 Integrated Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
Beko
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£319.00
NEFF N50 D94BHM1S5B 90cm Chimney Cooker Hood - Black, Black
NEFF
NEFF N50 D94BHM1S5B 90cm Chimney Cooker Hood - Black, Black
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£499.00
Krups GVX231 Coffee Grinder - Black / Silver, Black
Krups
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£39.00
Samsung Family Hub RF65DG9H0EB1EU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
Samsung
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£3,999.00
Hotpoint NSWM 7469 W UK 7kg Washing Machine with 1400 rpm - White - A Rated, White
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Hotpoint NSWM 7469 W UK 7kg Washing Machine with 1400 rpm - White - A Rated, White
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£259.00
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Beko B3D58545UB 8Kg/5Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
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Dyson Supersonic Hair Dryer - Onyx / Gold, Black
Dyson
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£329.00
Backbone One - PlayStation Edition - Lightning (Gen 2) Handheld Game Console, White
Backbone
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£99.00
tado Wireless Temperature Sensor X - White, White
tadoº
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£89.00
Krcher K 3 Power Control Car & Home 1.676-107.0 Pressure Washer - Yellow, Yellow
Kärcher
Krcher K 3 Power Control Car & Home 1.676-107.0 Pressure Washer - Yellow, Yellow
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Smeg 50's Style WKF01BL Whistling Hob Kettle - Black, Black
Smeg
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£119.00
MSI Thin 15 B13VE-2021UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core i7, 512GB SSD - Black, Black
MSI
MSI Thin 15 B13VE-2021UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core i7, 512GB SSD - Black, Black
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JBL Flip 7 Wireless Speaker - Red, Red
JBL
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£129.00
Bosch Series 4 KGN392LAGG 203cm 70/30 Fridge Freezer - Stainless Steel Effect - A Rated, Stainless Steel
Bosch
Bosch Series 4 KGN392LAGG 203cm 70/30 Fridge Freezer - Stainless Steel Effect - A Rated, Stainless Steel
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Sage The Smart Oven Pizzaiolo SPZ820BSS4GUK1 Pizza Maker - Brushed Stainless Steel, Stainless Steel
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Miele G5832 SC WH Full Size Dishwasher - White - A Rated, White
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Panasonic W85BEY 55" 4K Ultra HD QLED Smart Fire Freely TV - TV-55W85BEY, Black
Panasonic
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Sony A90K 42" 4K Ultra HD OLED Smart Google TV [2022] - XR42A90KU, Black
Sony
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