AO Sale

  •  SALE on, save up to 61%
  •  Average Saving £60
  •  Average Discount 13%
  •  Average Price (RRP) £722

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.2%
Smeg4871.2%
Apple4200.4%
Samsung3992.4%
Hisense2872.0%
AEG2831.1%
Beko2620.8%
Bosch2183.1%
Hotpoint1751.4%
Playstation1731.0%
Russell Hobbs1442.1%
NEFF1390.7%
Xbox1271.0%
Hoover1152.4%
Stoves1060.7%
Nintendo1030.8%
LG1002.4%
Indesit971.4%
Asus963.5%
Miele961.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £59.96. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 90 days to go!

Hisense RB327N4BWE 182cm 50/50 No Frost Fridge Freezer - White - E Rated, White
Hisense
Hisense RB327N4BWE 182cm 50/50 No Frost Fridge Freezer - White - E Rated, White
From
£329.00
Tresemme Volume Heated Roller - Black / Pink, Black
Tresemme
Tresemme Volume Heated Roller - Black / Pink, Black
From
£25.00
Rangemaster Nexus NEX90DFFBL/C 90cm Dual Fuel Range Cooker with Gas Hob - Black - A/A Rated, Black
Rangemaster
Rangemaster Nexus NEX90DFFBL/C 90cm Dual Fuel Range Cooker with Gas Hob - Black - A/A Rated, Black
From
£2,575.00
Beko HII64201MT 60cm Induction Hob - Black, Black
Beko
Beko HII64201MT 60cm Induction Hob - Black, Black
From
£249.00
Henry Pet PET 200-11 Cylinder Vacuum Cleaner, Green
Numatic
Henry Pet PET 200-11 Cylinder Vacuum Cleaner, Green
From
£150.00
Hotpoint BIWMHG91485UK Integrated 9kg Washing Machine with 1400 rpm - White - B Rated, White
Hotpoint
Hotpoint BIWMHG91485UK Integrated 9kg Washing Machine with 1400 rpm - White - B Rated, White
From
£379.00
9kg
CDA Florence Barley 199cm 60/40 Frost Free Fridge Freezer - Barley - D Rated, Cream
CDA
CDA Florence Barley 199cm 60/40 Frost Free Fridge Freezer - Barley - D Rated, Cream
From
£749.00
Shark Detect Pro Cordless Pet Auto-Empty System Cordless Vacuum Cleaner with up to 60 Minutes Run Time - White / Brass - IW3611UKT, White
Shark
Shark Detect Pro Cordless Pet Auto-Empty System Cordless Vacuum Cleaner with up to 60 Minutes Run Time - White / Brass - IW3611UKT, White
From
£449.00
AEG 8000 AbsoluteCare TR848A4B 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
AEG
AEG 8000 AbsoluteCare TR848A4B 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£1,029.00
8kg
Hotpoint Anti-Stain NSWM 1046 GG UK 10kg Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Hotpoint
Hotpoint Anti-Stain NSWM 1046 GG UK 10kg Washing Machine with 1400 rpm - Graphite - A Rated, Silver
From
£399.00
Haier HWD100BD14979NUK Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Haier
Haier HWD100BD14979NUK Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£549.00
AEG 6000 SteamBake CCX6740ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
AEG
AEG 6000 SteamBake CCX6740ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
From
£699.00
Hisense Hi6 BUD714221CX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense Hi6 BUD714221CX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£399.00
Toshiba UV2F53DBU 65" 4K Ultra HD Smart Freely TV [2024] - 65UV2F53DBU, Black
Toshiba
Toshiba UV2F53DBU 65" 4K Ultra HD Smart Freely TV [2024] - 65UV2F53DBU, Black
From
£369.00
Russell Hobbs RHEM2301S 23 Litre 30cm High, Freestanding Small Standard Microwave Oven - Silver, Silver
Russell Hobbs
Russell Hobbs RHEM2301S 23 Litre 30cm High, Freestanding Small Standard Microwave Oven - Silver, Silver
From
£144.00
Sanus Universal Soundbar Wall Mount - Black, Black
Sanus
Sanus Universal Soundbar Wall Mount - Black, Black
From
£38.00
Star Buy
Krcher K 3 Classic 1.676-223.0 Pressure Washer - Yellow, Yellow
Kärcher
Krcher K 3 Classic 1.676-223.0 Pressure Washer - Yellow, Yellow
From
£116.00
Smeg 50's Style WKF01CR Whistling Hob Kettle - Cream, Cream
Smeg
Smeg 50's Style WKF01CR Whistling Hob Kettle - Cream, Cream
From
£119.00
Miele Guard L1 Cylinder Vacuum Cleaner, Red
Miele
Miele Guard L1 Cylinder Vacuum Cleaner, Red
From
£349.00
Hisense 3S Series WF3S1243BT3 12kg WiFi Connected Washing Machine with 1400 rpm - Titanium - A Rated, Titanium
Hisense
Hisense 3S Series WF3S1243BT3 12kg WiFi Connected Washing Machine with 1400 rpm - Titanium - A Rated, Titanium
From
£419.00
Omron GentleTemp 520 Thermometer, White
Omron
Omron GentleTemp 520 Thermometer, White
From
£53.00
Optoma PH31UST Photon Go Projector - Black, Black
Optoma
Optoma PH31UST Photon Go Projector - Black, Black
From
£899.00
AEG 3000 Radiant TP95RA07FB 91cm Ceramic Hob - Black, Black
AEG
AEG 3000 Radiant TP95RA07FB 91cm Ceramic Hob - Black, Black
From
£589.00
Shark Matrix Plus 2-in-1 RV2620WAUKWH Robotic Vacuum Cleaner - Silver, Silver
Shark
Shark Matrix Plus 2-in-1 RV2620WAUKWH Robotic Vacuum Cleaner - Silver, Silver
From
£499.00
ASUS ROG Swift PG32UCDM QD-OLED 31.5" 4K Ultra HD 240Hz OLED Monitor with FreeSync Premium Pro with NVidia G-Sync - Black, Black
Asus
ASUS ROG Swift PG32UCDM QD-OLED 31.5" 4K Ultra HD 240Hz OLED Monitor with FreeSync Premium Pro with NVidia G-Sync - Black, Black
From
£914.00
Apple iPhone 14 256GB in Midnight, Black
Apple
Apple iPhone 14 256GB in Midnight, Black
From
£599.00
Hisense GM773XF 71cm Gas Hob - Stainless Steel, Stainless Steel
Hisense
Hisense GM773XF 71cm Gas Hob - Stainless Steel, Stainless Steel
From
£249.00
Vax SpotWash Home Duo CDSW-MPXP Carpet Cleaner, Blue
VAX
Vax SpotWash Home Duo CDSW-MPXP Carpet Cleaner, Blue
From
£109.00
Rangemaster Professional Plus FX PROP90FXEICY/C 90cm Electric Range Cooker with Induction Hob - Cranberry - A Rated, Red
Rangemaster
Rangemaster Professional Plus FX PROP90FXEICY/C 90cm Electric Range Cooker with Induction Hob - Cranberry - A Rated, Red
From
£2,679.00
Bosch Series 4 PGQ7B5B90 75cm Gas Hob - Stainless Steel, Stainless Steel
Bosch
Bosch Series 4 PGQ7B5B90 75cm Gas Hob - Stainless Steel, Stainless Steel
From
£429.00
Hotpoint BIWMHG81485UK Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
Hotpoint
Hotpoint BIWMHG81485UK Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
From
£379.00
8kg
CDA Florence Meadow 199cm 60/40 Frost Free Fridge Freezer - Meadow Green - D Rated, Green
CDA
CDA Florence Meadow 199cm 60/40 Frost Free Fridge Freezer - Meadow Green - D Rated, Green
From
£749.00
Belling BEL Farmhouse Chim 90PYR 90cm Chimney Cooker Hood - Black, Black
Belling
Belling BEL Farmhouse Chim 90PYR 90cm Chimney Cooker Hood - Black, Black
From
£319.00
Candy Rapid RO16106DWMCR7-80 10kg WiFi Connected Washing Machine with 1600 rpm - Graphite - A Rated, Silver
Candy
Candy Rapid RO16106DWMCR7-80 10kg WiFi Connected Washing Machine with 1600 rpm - Graphite - A Rated, Silver
From
£520.00
Tefal Loft TT760140 4 Slice Toaster - White, White
Tefal
Tefal Loft TT760140 4 Slice Toaster - White, White
From
£41.00
Star Buy
Hisense E7NQ 50" 4K Ultra HD QLED Smart Freely TV [2024] - 50E7NQTUK, Black
Hisense
Hisense E7NQ 50" 4K Ultra HD QLED Smart Freely TV [2024] - 50E7NQTUK, Black
From
£299.00
AEG 7000 SenseBoil IAX64411CB 60cm Induction Hob - Black, Black
AEG
AEG 7000 SenseBoil IAX64411CB 60cm Induction Hob - Black, Black
From
£384.00
Indesit Push&Go BDE 96436 WKV UK 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Indesit
Indesit Push&Go BDE 96436 WKV UK 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£479.00
AEG 5000 SurroundCook CCX6540ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
AEG
AEG 5000 SurroundCook CCX6540ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
From
£729.00
Hisense Hi6 BUD714221ADBG Built Under Electric Double Oven - Black - A/A Rated, Black
Hisense
Hisense Hi6 BUD714221ADBG Built Under Electric Double Oven - Black - A/A Rated, Black
From
£399.00
Black + Decker Cordless Vacuum Cleaner with up to 56 Minutes Run Time - Black / Silver - BHFEB520D1-GB, Black
Black + Decker
Black + Decker Cordless Vacuum Cleaner with up to 56 Minutes Run Time - Black / Silver - BHFEB520D1-GB, Black
From
£179.00
Xbox Series S 1TB with Extra White Controller - White, White
Xbox
Xbox Series S 1TB with Extra White Controller - White, White
From
£409.00