AO Sale

  •  SALE on, save up to 61%
  •  Average Saving £60
  •  Average Discount 13%
  •  Average Price (RRP) £721

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5140.2%
Smeg4851.3%
Apple4130.3%
Samsung3982.5%
AEG2831.1%
Hisense2822.1%
Beko2640.7%
Bosch2342.5%
Playstation1701.1%
Hotpoint1702.2%
Russell Hobbs1442.1%
NEFF1390.8%
Xbox1261.0%
Hoover1172.4%
Nintendo1060.8%
Stoves1060.7%
Indesit991.7%
LG982.7%
Miele971.3%
Asus933.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £60.48. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 90 days to go!

Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Red, Red
Smeg
Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Red, Red
From
£59.00
Weber Go-Anywhere Gas Barbecue - Black, Black
Weber
Weber Go-Anywhere Gas Barbecue - Black, Black
From
£153.00
GoPro Chesty Performance Chest Mount, Black
Gopro
GoPro Chesty Performance Chest Mount, Black
From
£36.00
AEG Mastery KDE911423M Built In Sous Vide Vacuum Sealer - Stainless Steel, Stainless Steel
AEG
AEG Mastery KDE911423M Built In Sous Vide Vacuum Sealer - Stainless Steel, Stainless Steel
From
£499.00
NEFF N50 N1AHA02N0B Built In Warming Drawer - Stainless Steel, Stainless Steel
NEFF
NEFF N50 N1AHA02N0B Built In Warming Drawer - Stainless Steel, Stainless Steel
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£419.00
Hisense CH6T4BXUK 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Hisense
Hisense CH6T4BXUK 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£149.00
Rangemaster Professional Plus PROP110EIGB/C 110cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
Rangemaster
Rangemaster Professional Plus PROP110EIGB/C 110cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
From
£2,789.00
Miele DA1260 60 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
Miele
Miele DA1260 60 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
From
£569.00
De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Black - EC230.BK, Black
Delonghi
De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Black - EC230.BK, Black
From
£104.00
George Foreman 28000 Health Grill - Stainless Steel, Stainless Steel
George Foreman
George Foreman 28000 Health Grill - Stainless Steel, Stainless Steel
From
£109.00
AEG ProSteam Technology LWR7196U4B 9Kg/5Kg Washer Dryer with 1600 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
AEG
AEG ProSteam Technology LWR7196U4B 9Kg/5Kg Washer Dryer with 1600 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
From
£899.00
Smeg Classic SFR9302TX Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Classic SFR9302TX Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
From
£1,489.00
Bosch Series 4 SPS4HMW49G Wifi Connected Slimline Dishwasher - White - E Rated, White
Bosch
Bosch Series 4 SPS4HMW49G Wifi Connected Slimline Dishwasher - White - E Rated, White
From
£499.00
Russell Hobbs RH198CF0E1W Chest Freezer - White - E Rated, White
Russell Hobbs
Russell Hobbs RH198CF0E1W Chest Freezer - White - E Rated, White
From
£229.00
AEG 6000 AutoSense LFX6G8434BI Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
AEG
AEG 6000 AutoSense LFX6G8434BI Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
From
£569.00
8kg
LEGO Harry Potter Collection for PS5, White
Playstation
LEGO Harry Potter Collection for PS5, White
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£20.00
Apple iPad mini 8.3" 512GB WiFi 2024 - Blue, Blue
Apple
Apple iPad mini 8.3" 512GB WiFi 2024 - Blue, Blue
From
£750.00
Smeg Classic SIM3864MB 80cm Induction Hob - Matt Black, Black
Smeg
Smeg Classic SIM3864MB 80cm Induction Hob - Matt Black, Black
From
£1,369.00
AEG 8000 AbsoluteCare TR848A4B2 8Kg Heat Pump Tumble Dryer - Black - A+++ Rated, Black
AEG
AEG 8000 AbsoluteCare TR848A4B2 8Kg Heat Pump Tumble Dryer - Black - A+++ Rated, Black
From
£799.00
8kg
AO Screen Protector for Samsung Galaxy S21 FE, Transparent
AO
AO Screen Protector for Samsung Galaxy S21 FE, Transparent
From
£24.00
Conair ExtremeSteam GSC24PK Handheld Garment Steamer - Pink, Pink
Conair
Conair ExtremeSteam GSC24PK Handheld Garment Steamer - Pink, Pink
From
£47.00
Apple iPad Air 11" 128GB WiFi 2025 - Purple, Purple
Apple
Apple iPad Air 11" 128GB WiFi 2025 - Purple, Purple
From
£560.00
Hoover H-WASH 300 LITE HBDS 485D2ACE-80 Integrated 8Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], C Rated [Wash Only], White
Hoover
Hoover H-WASH 300 LITE HBDS 485D2ACE-80 Integrated 8Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], C Rated [Wash Only], White
From
£349.00
Midea MDWPF1233C(W)-WG-UK Wifi Connected Full Size Dishwasher - White - E Rated, White
Midea
Midea MDWPF1233C(W)-WG-UK Wifi Connected Full Size Dishwasher - White - E Rated, White
From
£249.00
Hisense U7Q 75" 4K Ultra HD MiniLED Smart Freely TV [2025] - 75U7QTUK, Black
Hisense
Hisense U7Q 75" 4K Ultra HD MiniLED Smart Freely TV [2025] - 75U7QTUK, Black
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£1,499.00
Wild Hearts S for Nintendo Switch 2, Red
Nintendo
Wild Hearts S for Nintendo Switch 2, Red
From
£45.00
Candy CUS68EWK Integrated Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
Candy
Candy CUS68EWK Integrated Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
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£269.00
Weber Bar-B-Kettle, 47 cm Charcoal Barbecue - Black, Black
Weber
Weber Bar-B-Kettle, 47 cm Charcoal Barbecue - Black, Black
From
£119.00
Targus Drifter Backpack for 16" Laptop - Black / Grey, Black
Targus
Targus Drifter Backpack for 16" Laptop - Black / Grey, Black
From
£72.00
AEG ComboHob CCE84751FB Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
AEG
AEG ComboHob CCE84751FB Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£2,279.00
NEFF N70 T48TD7BN2 Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
NEFF
NEFF N70 T48TD7BN2 Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
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£2,209.00
Hotpoint PHC77FLBIX 70cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Hotpoint
Hotpoint PHC77FLBIX 70cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£259.00
Rangemaster Classic Deluxe CDL90EICY/C 90cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CDL90EICY/C 90cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
From
£2,830.00
Bertazzoni Master Series MAS95I1EXC 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
Bertazzoni
Bertazzoni Master Series MAS95I1EXC 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
From
£2,499.00
The Witcher 3: Wild Hunt - Complete Edition for PS5, White
Playstation
The Witcher 3: Wild Hunt - Complete Edition for PS5, White
From
£25.00
Stoves Sterling Chim 90T 90cm Chimney Cooker Hood - Black, Black
Stoves
Stoves Sterling Chim 90T 90cm Chimney Cooker Hood - Black, Black
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£499.00
Beko GN446224VPS Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko GN446224VPS Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£899.00
Swan SWU16L Commercial Hot Water Dispenser - Stainless Steel, Stainless Steel
Swan
Swan SWU16L Commercial Hot Water Dispenser - Stainless Steel, Stainless Steel
From
£92.00
Bosch Series 4 SMV4ECX23G Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
Bosch
Bosch Series 4 SMV4ECX23G Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
From
£699.00
Siemens IQ-300 ED811BS16E 80cm Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
Siemens
Siemens IQ-300 ED811BS16E 80cm Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
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HMD Pulse+ 128GB Smartphone in Midnight Blue, Blue
HMD
HMD Pulse+ 128GB Smartphone in Midnight Blue, Blue
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£101.00
LEGO Harry Potter Collection for Xbox Series X, White
Xbox
LEGO Harry Potter Collection for Xbox Series X, White
From
£20.00