AO Sale

  •  SALE on, save up to 61%
  •  Average Saving £58
  •  Average Discount 13%
  •  Average Price (RRP) £716

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5140.2%
Smeg4851.3%
Apple4130.3%
Samsung3982.5%
AEG2831.1%
Hisense2822.1%
Beko2640.7%
Bosch2342.5%
Playstation1701.1%
Hotpoint1702.2%
Russell Hobbs1442.1%
NEFF1390.8%
Xbox1261.0%
Hoover1172.4%
Nintendo1060.8%
Stoves1060.7%
Indesit991.7%
LG982.7%
Miele971.3%
Asus933.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £58.19. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 87 days to go!

Tower Cavaletto T10044MNB Kettle - Blue, Blue
Tower
Tower Cavaletto T10044MNB Kettle - Blue, Blue
From
£35.00
Turtle Beach Stealth 600 GEN3 PlayStation Wireless Gaming Headset - Black, Black
Turtle Beach
Turtle Beach Stealth 600 GEN3 PlayStation Wireless Gaming Headset - Black, Black
From
£89.00
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS [2024] - Plum Sport Loop, Purple
Apple
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS [2024] - Plum Sport Loop, Purple
From
£429.00
Morphy Richards Signature Matt 245703 4 Slice Toaster - Midnight Blue, Blue
Morphy Richards
Morphy Richards Signature Matt 245703 4 Slice Toaster - Midnight Blue, Blue
From
£70.00
Smeg Mini Pro Espresso Coffee Machine - Emerald Green - EMC02EGMUK, Green
Smeg
Smeg Mini Pro Espresso Coffee Machine - Emerald Green - EMC02EGMUK, Green
From
£1,399.00
Black + Decker KX3300T-GB Wallpaper Stripper - Black / Orange, Black
Black + Decker
Black + Decker KX3300T-GB Wallpaper Stripper - Black / Orange, Black
From
£48.00
Indesit IN2FE10CS90WUK Slimline Dishwasher - White - E Rated, White
Indesit
Indesit IN2FE10CS90WUK Slimline Dishwasher - White - E Rated, White
From
£269.00
PGA 2K25 for PS5, White
Playstation
PGA 2K25 for PS5, White
From
£39.00
Apple iPad Air 11" 128GB WiFi + Cellular 2025 - Blue, Blue
Apple
Apple iPad Air 11" 128GB WiFi + Cellular 2025 - Blue, Blue
From
£700.00
Indesit DII 10D IX Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Indesit
Indesit DII 10D IX Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£349.00
Emporia emporiaTALKglam Flip Phone in Black, Black
Emporia
Emporia emporiaTALKglam Flip Phone in Black, Black
From
£47.00
AO Protection Pack and Case Bundle for iPhone 14 Pro - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 14 Pro - Clear, Glass
From
£23.00
Hori USB Camera for Nintendo Switch 2 - Black, Black
Hori
Hori USB Camera for Nintendo Switch 2 - Black, Black
From
£29.00
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker - Garnet Red - A Rated, Red
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker - Garnet Red - A Rated, Red
From
£2,599.00
Sony ULT FIELD 3 Wireless Speaker - Black, Black
Sony
Sony ULT FIELD 3 Wireless Speaker - Black, Black
From
£180.00
RingConn Gen 2 6975377551094 Smart Ring - Rose Gold - Size 12, Gold
RingConn
RingConn Gen 2 6975377551094 Smart Ring - Rose Gold - Size 12, Gold
From
£349.00
Philips 100 Watt Hi-Fi System with Bluetooth - Black, Black
Philips
Philips 100 Watt Hi-Fi System with Bluetooth - Black, Black
From
£243.00
Beko HIBG64120SW 61cm Gas Hob - White, White
Beko
Beko HIBG64120SW 61cm Gas Hob - White, White
From
£119.00
Samsung Series 9 AI Energy OptimalDry DV90T8240SX Wifi Connected 9Kg Heat Pump Tumble Dryer - Graphite - A+++ Rated, Silver
Samsung
Samsung Series 9 AI Energy OptimalDry DV90T8240SX Wifi Connected 9Kg Heat Pump Tumble Dryer - Graphite - A+++ Rated, Silver
From
£829.00
9kg
Smeg KBT900XE 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Smeg
Smeg KBT900XE 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£540.00
Rangemaster Classic Deluxe CDL90EICY/B 90cm Electric Range Cooker with Induction Hob - Cranberry / Brass - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CDL90EICY/B 90cm Electric Range Cooker with Induction Hob - Cranberry / Brass - A/A Rated, Red
From
£2,939.00
Smeg UKFS18EV2HB 186cm High Fridge - Black - E Rated, Black
Smeg
Smeg UKFS18EV2HB 186cm High Fridge - Black - E Rated, Black
From
£929.00
Hisense HV523E15UK Fully Integrated Slimline Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Hisense
Hisense HV523E15UK Fully Integrated Slimline Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
From
£279.00
Miele G5132 SC Full Size Dishwasher - White - D Rated, White
Miele
Miele G5132 SC Full Size Dishwasher - White - D Rated, White
From
£879.00
Braun TexStyle 7 Series IS7282BL Steam Generator Iron - White / Blue, White / Blue
Braun
Braun TexStyle 7 Series IS7282BL Steam Generator Iron - White / Blue, White / Blue
From
£349.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Robot White, White
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Robot White, White
From
£59.00
Electra TDC8101S 8Kg Condenser Tumble Dryer - Silver - B Rated, Silver
Electra
Electra TDC8101S 8Kg Condenser Tumble Dryer - Silver - B Rated, Silver
From
£259.00
8kg
Bertazzoni Master Series MAS95I2EBIC 90cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS95I2EBIC 90cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
From
£2,999.00
Hisense E77NQTUK PRO 65" 4K Ultra HD QLED Smart Freely TV [2024] - 65E77NQTUK PRO, Grey
Hisense
Hisense E77NQTUK PRO 65" 4K Ultra HD QLED Smart Freely TV [2024] - 65E77NQTUK PRO, Grey
From
£599.00
Beko CornerIntense BDIN38450C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Beko
Beko CornerIntense BDIN38450C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£399.00
Turtle Beach Stealth 600 GEN3 PlayStation Wireless Gaming Headset - White, White
Turtle Beach
Turtle Beach Stealth 600 GEN3 PlayStation Wireless Gaming Headset - White, White
From
£82.00
Star Buy
Apple Watch Series 10, 42mm, Natural Titanium Case, GPS + Cellular [2024] - Stone Grey Sport Band - M/L, Grey
Apple
Apple Watch Series 10, 42mm, Natural Titanium Case, GPS + Cellular [2024] - Stone Grey Sport Band - M/L, Grey
From
£699.00
Morphy Richards Signature Matt 100703 Kettle - Midnight Blue, Blue
Morphy Richards
Morphy Richards Signature Matt 100703 Kettle - Midnight Blue, Blue
From
£89.00
Smeg Mini Pro Espresso Coffee Machine - Matte White - EMC02WHMUK, White
Smeg
Smeg Mini Pro Espresso Coffee Machine - Matte White - EMC02WHMUK, White
From
£1,399.00
Samsung Galaxy Book4 15.6" Laptop - Intel Core i5, 512GB SSD, 8 GB RAM - Grey - [2024], Grey
Samsung
Samsung Galaxy Book4 15.6" Laptop - Intel Core i5, 512GB SSD, 8 GB RAM - Grey - [2024], Grey
From
£549.00
Vax HomePro Pet-Design Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite / Teal - CLSV-HPPC, Graphite / Teal
VAX
Vax HomePro Pet-Design Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite / Teal - CLSV-HPPC, Graphite / Teal
From
£319.00
Indiana Jones and the Great Circle: Premium Edition for PS5, White
Playstation
Indiana Jones and the Great Circle: Premium Edition for PS5, White
From
£99.00
Bosch Series 2 GTV15NWEBG Under Counter Freezer - White - E Rated, White
Bosch
Bosch Series 2 GTV15NWEBG Under Counter Freezer - White - E Rated, White
From
£299.00
AO Protection Pack and Case Bundle for iPhone 14 Pro Max - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 14 Pro Max - Clear, Glass
From
£23.00
Hori Reversible Travel Pouch for Nintendo Switch 2 For Nintendo Switch,Nintendo Switch 2,Nintendo Switch OLED - Black, Black
Hori
Hori Reversible Travel Pouch for Nintendo Switch 2 For Nintendo Switch,Nintendo Switch 2,Nintendo Switch OLED - Black, Black
From
£25.00
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Ice White - A Rated, White
Stoves
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Ice White - A Rated, White
From
£3,199.00
Sony ULT FIELD 3 Wireless Speaker - Forest Grey, Grey
Sony
Sony ULT FIELD 3 Wireless Speaker - Forest Grey, Grey
From
£180.00