AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £59
  •  Average Discount 13%
  •  Average Price (RRP) £719

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5140.2%
Smeg4851.3%
Apple4130.3%
Samsung3982.5%
AEG2831.1%
Hisense2822.1%
Beko2640.7%
Bosch2342.5%
Playstation1701.1%
Hotpoint1702.2%
Russell Hobbs1442.1%
NEFF1390.8%
Xbox1261.0%
Hoover1172.4%
Nintendo1060.8%
Stoves1060.7%
Indesit991.7%
LG982.7%
Miele971.3%
Asus933.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £58.79. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 86 days to go!

Hotpoint DIH 82D IX Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hotpoint
Hotpoint DIH 82D IX Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£429.00
Bissell CrossWave Hydrosteam 3517E Carpet Cleaner, Black
Bissell
Bissell CrossWave Hydrosteam 3517E Carpet Cleaner, Black
From
£339.00
Siemens IQ-500 SN25EW13CE Full Size Dishwasher - White, White
Siemens
Siemens IQ-500 SN25EW13CE Full Size Dishwasher - White, White
From
£799.00
Hisense U7Q 85" 4K Ultra HD MiniLED Smart Freely TV [2025] - 85U7QTUK, Black
Hisense
Hisense U7Q 85" 4K Ultra HD MiniLED Smart Freely TV [2025] - 85U7QTUK, Black
From
£1,999.00
Beko AeroFlow HarvestFresh CNG4793VW 192cm High 70/30 Frost Free Fridge Freezer - White - E Rated, White
Beko
Beko AeroFlow HarvestFresh CNG4793VW 192cm High 70/30 Frost Free Fridge Freezer - White - E Rated, White
From
£529.00
TCL A300W 65" 4K Ultra HD QLED Smart Google TV - 65A300W-UK, Black
TCL
TCL A300W 65" 4K Ultra HD QLED Smart Google TV - 65A300W-UK, Black
From
£999.00
Acer 15.6" Chromebook 315 CB315-4HT - Silver, Silver
Acer
Acer 15.6" Chromebook 315 CB315-4HT - Silver, Silver
From
£299.00
Samsung Galaxy Buds2 Pro True Wireless Noise Cancelling Earbuds - White, White
Samsung
Samsung Galaxy Buds2 Pro True Wireless Noise Cancelling Earbuds - White, White
From
£140.00
Hisense RL170D4BCE 84cm Fridge - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RL170D4BCE 84cm Fridge - Stainless Steel - E Rated, Stainless Steel
From
£219.00
Smeg 50's Retro TSF02PKUK 4 Slice Toaster - Pink, Pink
Smeg
Smeg 50's Retro TSF02PKUK 4 Slice Toaster - Pink, Pink
From
£179.00
Rangemaster Nexus SE NEXSE110EIBL/C 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Nexus SE NEXSE110EIBL/C 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
From
£3,439.00
Bosch Series 4 GSN33VWEPG 176cm Frost Free Upright Freezer - White - E Rated, White
Bosch
Bosch Series 4 GSN33VWEPG 176cm Frost Free Upright Freezer - White - E Rated, White
From
£699.00
Morphy Richards Power Steam Elite With AutoClean 332014 Pressurised Steam Generator Iron - White / Green, White
Morphy Richards
Morphy Richards Power Steam Elite With AutoClean 332014 Pressurised Steam Generator Iron - White / Green, White
From
£150.00
Russell Hobbs 21600-10 Kettle - Glass, Glass
Russell Hobbs
Russell Hobbs 21600-10 Kettle - Glass, Glass
From
£59.00
NEFF N90 Slide & Hide B64VT73G0B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
NEFF
NEFF N90 Slide & Hide B64VT73G0B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
From
£1,729.00
JBL Tune 670NC Noise Cancelling On-Ear Headphones - Blue, Blue
JBL
JBL Tune 670NC Noise Cancelling On-Ear Headphones - Blue, Blue
From
£59.00
Hoover H-WASH 300 LITE H3W49TAGG4/1-80 9kg Washing Machine with 1400 rpm - Graphite - B Rated, Silver
Hoover
Hoover H-WASH 300 LITE H3W49TAGG4/1-80 9kg Washing Machine with 1400 rpm - Graphite - B Rated, Silver
From
£289.00
9kg
Laura Ashley VQSBT582W 2 Slice Toaster - Elvedon White, White
Laura Ashley
Laura Ashley VQSBT582W 2 Slice Toaster - Elvedon White, White
From
£49.00
LG xboom Go XG2 Wireless Speaker - Black, Black
LG
LG xboom Go XG2 Wireless Speaker - Black, Black
From
£60.00
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LEU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Samsung
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LEU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£649.00
Hoover H-DRY 350 HRE C9TBE-80 Wifi Connected 9Kg Condenser Tumble Dryer - White - B Rated, White
Hoover
Hoover H-DRY 350 HRE C9TBE-80 Wifi Connected 9Kg Condenser Tumble Dryer - White - B Rated, White
From
£299.00
9kg
Candy Rapid ROE H9A3TCE-80/N Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Candy
Candy Rapid ROE H9A3TCE-80/N Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£449.00
9kg
Lenovo IdeaPad Slim 3 15.6" Laptop - Intel Core i3 N-series, 128GB eUFS, 8 GB RAM - Grey, Grey
Lenovo
Lenovo IdeaPad Slim 3 15.6" Laptop - Intel Core i3 N-series, 128GB eUFS, 8 GB RAM - Grey, Grey
From
£399.00
HoMedics PA-MHA-GB Electric Massager, White
Homedics
HoMedics PA-MHA-GB Electric Massager, White
From
£27.00
Remington ONE Straight & Curl Styler S6077 Hair Straighteners - Black, Black
Remington
Remington ONE Straight & Curl Styler S6077 Hair Straighteners - Black, Black
From
£65.00
Rangemaster Estel Deluxe ESDLB110EIPPCR/CM1 110cm Electric Range Cooker with Induction Hob - Cream / Chrome - A Rated, Cream
Rangemaster
Rangemaster Estel Deluxe ESDLB110EIPPCR/CM1 110cm Electric Range Cooker with Induction Hob - Cream / Chrome - A Rated, Cream
From
£4,499.00
Miele W1 PowerWash WSD383 WCS 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Miele
Miele W1 PowerWash WSD383 WCS 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£1,099.00
9kg
Hotpoint DUH 10D B Built Under Electric Double Oven - Black - A Rated, Black
Hotpoint
Hotpoint DUH 10D B Built Under Electric Double Oven - Black - A Rated, Black
From
£349.00
Smeg 50's Style COF01WHUK Multifunction Mini Oven with Steam & Air Fry - White, White
Smeg
Smeg 50's Style COF01WHUK Multifunction Mini Oven with Steam & Air Fry - White, White
From
£849.00
Ninja Luxe Caf Pro Espresso Coffee Machine - Black / Stainless Steel - ES701UK, Black
Ninja
Ninja Luxe Caf Pro Espresso Coffee Machine - Black / Stainless Steel - ES701UK, Black
From
£699.00
ASUS TUF Gaming A14 14" Gaming Laptop - AMD Ryzen 7, 1TB SSD - Black, Black
Asus
ASUS TUF Gaming A14 14" Gaming Laptop - AMD Ryzen 7, 1TB SSD - Black, Black
From
£1,399.00
Hotpoint HPK 26363 W4UK 186cm 60/40 Frost Free Fridge Freezer - White - E Rated, White
Hotpoint
Hotpoint HPK 26363 W4UK 186cm 60/40 Frost Free Fridge Freezer - White - E Rated, White
From
£479.00
AOC 27" Full HD 280Hz Curved Monitor - Black, Black
AOC
AOC 27" Full HD 280Hz Curved Monitor - Black, Black
From
£169.00
Samsung Galaxy Z Fold4 5G 512GB Folding Smart Phone in Grey / Green, Grey
Samsung
Samsung Galaxy Z Fold4 5G 512GB Folding Smart Phone in Grey / Green, Grey
From
£1,399.00
Hisense HV693C60UK Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
Hisense
Hisense HV693C60UK Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
From
£449.00
Smeg 50's Retro KLF03PBUK Kettle - Pastel Blue, Blue
Smeg 50's Retro
Smeg 50's Retro KLF03PBUK Kettle - Pastel Blue, Blue
From
£149.00
Rangemaster Elise ELS110EICR 110cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Rangemaster
Rangemaster Elise ELS110EICR 110cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
From
£3,640.00
De'Longhi Magnifica Start ECAM220.22.GB Bean to Cup Coffee Machine - Black, Black
Delonghi
De'Longhi Magnifica Start ECAM220.22.GB Bean to Cup Coffee Machine - Black, Black
From
£299.00
Leisure Cookmaster CK100G232K 100cm Gas Range Cooker - Black - A+/A Rated, Black
Leisure
Leisure Cookmaster CK100G232K 100cm Gas Range Cooker - Black - A+/A Rated, Black
From
£999.00
NEFF N90 C24FS31G0B Wifi Connected Built In Compact Electric Single Oven - Graphite - A+ Rated, Silver
NEFF
NEFF N90 C24FS31G0B Wifi Connected Built In Compact Electric Single Oven - Graphite - A+ Rated, Silver
From
£1,479.00
George Foreman Indoor/Outdoor 22460 Health Grill - Silver / Black, Black
George Foreman
George Foreman Indoor/Outdoor 22460 Health Grill - Silver / Black, Black
From
£79.00
JBL Tune 670NC Noise Cancelling On-Ear Headphones - Purple, Purple
JBL
JBL Tune 670NC Noise Cancelling On-Ear Headphones - Purple, Purple
From
£59.00