AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 11 days to go!

AO UltraTag Pro - 1 Pack Smart Tracker - Black, Black
AO
AO UltraTag Pro - 1 Pack Smart Tracker - Black, Black
From
£14.00
Hotpoint HPK 26363 XBR5UK 186cm 60/40 Frost Free Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
Hotpoint
Hotpoint HPK 26363 XBR5UK 186cm 60/40 Frost Free Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
From
£499.00
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Twilight Blue - A Rated, Blue
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Twilight Blue - A Rated, Blue
From
£2,599.00
Bosch CityMower 18V-32-300 0.600.8B9.A77 Lawn Mower - Green, Green
Bosch
Bosch CityMower 18V-32-300 0.600.8B9.A77 Lawn Mower - Green, Green
From
£324.00
Cricut Joy Xtra Starter Bundle Smart Cutting Machine - White, White
Cricut
Cricut Joy Xtra Starter Bundle Smart Cutting Machine - White, White
From
£245.00
Rangemaster Classic Deluxe CLDL90EIPMGR/CM1 90cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPMGR/CM1 90cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
From
£3,399.00
LG QuadWash DB273TX Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
LG
LG QuadWash DB273TX Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
From
£799.00
Logitech K780 Multi-Device Bluetooth Keyboard - Black, Black
Logitech
Logitech K780 Multi-Device Bluetooth Keyboard - Black, Black
From
£79.00
Hoover H-HOB 300 GAS HVG6DK3B 60cm Gas Hob - Black, Black
Hoover
Hoover H-HOB 300 GAS HVG6DK3B 60cm Gas Hob - Black, Black
From
£219.00
Rangemaster Kitchener KCH110DFFCR/C 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Kitchener KCH110DFFCR/C 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
From
£2,019.00
Philips Hue Ambiance Gradient LED Lightstrip 1m Extension, White
Philips Hue
Philips Hue Ambiance Gradient LED Lightstrip 1m Extension, White
From
£54.00
Rangemaster Classic Deluxe CDL110EIRG/C 110cm Electric Range Cooker with Induction Hob - Racing Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL110EIRG/C 110cm Electric Range Cooker with Induction Hob - Racing Green / Chrome - A/A Rated, Green
From
£4,199.00
KitchenAid Artisan Espresso Coffee Machine - Cast Iron Black - 5KES6503BBK, Black
KitchenAid
KitchenAid Artisan Espresso Coffee Machine - Cast Iron Black - 5KES6503BBK, Black
From
£449.00
Haier i-Pro Series 3 HW80-B14939 8kg Washing Machine with 1400 rpm - White - A Rated, White
Haier
Haier i-Pro Series 3 HW80-B14939 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£429.00
8kg
Philips Hue Ambiance Solo Lightstrip 5m, White
Philips Hue
Philips Hue Ambiance Solo Lightstrip 5m, White
From
£79.00
Belling Cookcentre 110DF 110cm Dual Fuel Range Cooker with Gas Hob - Black - A/A Rated, Black
Belling
Belling Cookcentre 110DF 110cm Dual Fuel Range Cooker with Gas Hob - Black - A/A Rated, Black
From
£1,199.00
Rangemaster Estel Deluxe ESDLO110EIPPPK/AB1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Antique Brass - A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPPPK/AB1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Antique Brass - A Rated, Pink
From
£4,199.00
AEG 6000 Hob2Hood GB67D61HB 60cm Chimney Cooker Hood - Black, Black
AEG
AEG 6000 Hob2Hood GB67D61HB 60cm Chimney Cooker Hood - Black, Black
From
£591.00
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Deep Marine - A Rated, Green
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Deep Marine - A Rated, Green
From
£2,599.00
Bosch UniversalGrassCut 18V-26 0.600.8C1.E71 Grass Trimmer - Green, Green
Bosch
Bosch UniversalGrassCut 18V-26 0.600.8C1.E71 Grass Trimmer - Green, Green
From
£179.00
Philips Hue Essentials Colour GU10 3-pack and Bridge Kit, White
Philips Hue
Philips Hue Essentials Colour GU10 3-pack and Bridge Kit, White
From
£84.00
Smeg 50s Style Retro Right Hand Hinge FAB28RRD6UK 153cm Small Fridge with Ice Box - Red - C Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RRD6UK 153cm Small Fridge with Ice Box - Red - C Rated, Red
From
£1,249.00
Hoover Pro Wash&Dry Series 3 HBWR 485SB6-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 485SB6-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£479.00
The Legend of Zelda: Breath of the Wild for Nintendo Switch, White
Nintendo
The Legend of Zelda: Breath of the Wild for Nintendo Switch, White
From
£49.00
Hoover HDIH2T1047 Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
Hoover
Hoover HDIH2T1047 Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
From
£269.00
Rangemaster Elan Deluxe ELA110EICY 110cm Electric Range Cooker with Induction Hob - Cranberry - A/A Rated, Red
Rangemaster
Rangemaster Elan Deluxe ELA110EICY 110cm Electric Range Cooker with Induction Hob - Cranberry - A/A Rated, Red
From
£3,599.00
Philips Hue Tap Dial Switch, White
Philips Hue
Philips Hue Tap Dial Switch, White
From
£49.00
Rangemaster Classic Deluxe CDL110DFFRG/C 110cm Dual Fuel Range Cooker with Gas Hob - Racing Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL110DFFRG/C 110cm Dual Fuel Range Cooker with Gas Hob - Racing Green / Chrome - A/A Rated, Green
From
£2,679.00
KitchenAid Artisan 5KSM125BCU Stand Mixer - Silver, Silver
KitchenAid
KitchenAid Artisan 5KSM125BCU Stand Mixer - Silver, Silver
From
£349.00
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Beko
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
From
£289.00
9kg
Morphy Richards Autoclean Intellitemp 332103 Steam Generator Iron - Red / Black, Red
Morphy Richards
Morphy Richards Autoclean Intellitemp 332103 Steam Generator Iron - Red / Black, Red
From
£270.00
Smeg Concert CX103GMBL 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/B Rated, Black
Smeg
Smeg Concert CX103GMBL 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/B Rated, Black
From
£2,199.00
Rangemaster Estel Deluxe ESDLO110EIPPPK/CM1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Chrome - A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPPPK/CM1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Chrome - A Rated, Pink
From
£3,999.00
AEG 8000 AuroraTech GB87D91CB 90cm Chimney Cooker Hood - Black Gloss, Black
AEG
AEG 8000 AuroraTech GB87D91CB 90cm Chimney Cooker Hood - Black Gloss, Black
From
£679.00
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Garnet Red - A Rated, Red
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Garnet Red - A Rated, Red
From
£2,599.00
Bosch Drill - Green, Green
Bosch
Bosch Drill - Green, Green
From
£84.00
MSI MAG 272QP QD-OLED X50 26.5" WQHD OLED Gaming Monitor - Black, Black
MSI
MSI MAG 272QP QD-OLED X50 26.5" WQHD OLED Gaming Monitor - Black, Black
From
£599.00
Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
From
£499.00
Mario Kart 8 Deluxe for Nintendo Switch, White
Nintendo
Mario Kart 8 Deluxe for Nintendo Switch, White
From
£43.00
Rangemaster Elise ELS110EISS 110cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Elise ELS110EISS 110cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£3,504.00
Rangemaster Elise ELS100EISB 100cm Electric Range Cooker with Induction Hob - Stone Blue - A/A/A Rated, Blue
Rangemaster
Rangemaster Elise ELS100EISB 100cm Electric Range Cooker with Induction Hob - Stone Blue - A/A/A Rated, Blue
From
£3,535.00
KitchenAid 5KFP0719BOB 1.7 Litre Food Processor With 4 Accessories - Onyx Black, Black
KitchenAid
KitchenAid 5KFP0719BOB 1.7 Litre Food Processor With 4 Accessories - Onyx Black, Black
From
£169.00