AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £59
  •  Average Discount 13%
  •  Average Price (RRP) £719

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5140.2%
Smeg4851.3%
Apple4130.3%
Samsung3982.5%
AEG2831.1%
Hisense2822.1%
Beko2640.7%
Bosch2342.5%
Playstation1701.1%
Hotpoint1702.2%
Russell Hobbs1442.1%
NEFF1390.8%
Xbox1261.0%
Hoover1172.4%
Nintendo1060.8%
Stoves1060.7%
Indesit991.7%
LG982.7%
Miele971.3%
Asus933.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £58.79. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 86 days to go!

Indesit UI8F2CWUK 188cm Frost Free Upright Freezer - White - E Rated, White
Indesit
Indesit UI8F2CWUK 188cm Frost Free Upright Freezer - White - E Rated, White
From
£449.00
Laura Ashley VQSLWC6LLACR 6.5 Litre Slow Cooker - China Blue, Blue
Laura Ashley
Laura Ashley VQSLWC6LLACR 6.5 Litre Slow Cooker - China Blue, Blue
From
£79.00
LG xboom 360 Wireless Speaker - Black, Black
LG
LG xboom 360 Wireless Speaker - Black, Black
From
£149.00
Google Pixel 8 Case for Pixel 8 - Charcoal, Charcoal
Google
Google Pixel 8 Case for Pixel 8 - Charcoal, Charcoal
From
£58.00
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LBU1 11kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Samsung
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LBU1 11kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£611.00
Samsung Bespoke RL38C776ASR/EU Wifi Connected 203cm 70/30 No Frost Fridge Freezer - Silver - A Rated, Silver
Samsung
Samsung Bespoke RL38C776ASR/EU Wifi Connected 203cm 70/30 No Frost Fridge Freezer - Silver - A Rated, Silver
From
£899.00
Call of Duty: Black Ops 6 - Cross-Gen Bundle for Xbox Series X/Series S - Digital Download, White
Xbox
Call of Duty: Black Ops 6 - Cross-Gen Bundle for Xbox Series X/Series S - Digital Download, White
From
£69.00
Smeg 50's Retro Espresso Coffee Machine - Pastel Green - ECF02PGUK, Green
Smeg
Smeg 50's Retro Espresso Coffee Machine - Pastel Green - ECF02PGUK, Green
From
£399.00
Remington Ceramic Colour Protect S6300 Hair Straighteners - Black, Black
Remington
Remington Ceramic Colour Protect S6300 Hair Straighteners - Black, Black
From
£38.00
Rangemaster Estel Deluxe ESDLB110EIPPPK/AB1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Antique Brass - A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDLB110EIPPPK/AB1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Antique Brass - A Rated, Pink
From
£4,699.00
Optoma UHZ66 4K Ultra HD Projector - White, White
Optoma
Optoma UHZ66 4K Ultra HD Projector - White, White
From
£1,499.00
LG Y500 Series F4Y511GBLN1 11kg Washing Machine with 1400 rpm - Slate Grey - A Rated, Grey
LG
LG Y500 Series F4Y511GBLN1 11kg Washing Machine with 1400 rpm - Slate Grey - A Rated, Grey
From
£449.00
Smeg 50s Style Retro Right Hand Hinge FAB38RBL6 205cm Frost Free Fridge Freezer - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB38RBL6 205cm Frost Free Fridge Freezer - Black - D Rated, Black
From
£2,149.00
Lenovo LOQ 15ARP9 15.6" Gaming Laptop - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 1TB SSD - Grey, Grey
Lenovo
Lenovo LOQ 15ARP9 15.6" Gaming Laptop - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 1TB SSD - Grey, Grey
From
£699.00
Bosch AdvancedHedgeCut 70 Hedge Trimmer, Green
Bosch
Bosch AdvancedHedgeCut 70 Hedge Trimmer, Green
From
£194.00
Samsung Galaxy Z Flip4 5G 256GB Flip Smart Phone in Blue, Blue
Samsung
Samsung Galaxy Z Flip4 5G 256GB Flip Smart Phone in Blue, Blue
From
£799.00
Hisense PureFlat Infinite RS818N4TIE Wifi Connected Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense PureFlat Infinite RS818N4TIE Wifi Connected Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£899.00
Smeg 50's Retro TSF02RDUK 4 Slice Toaster - Red, Red
Smeg
Smeg 50's Retro TSF02RDUK 4 Slice Toaster - Red, Red
From
£179.00
Rangemaster Classic Deluxe CDL90EICR/B 90cm Electric Range Cooker with Induction Hob - Cream / Brass - A/A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe CDL90EICR/B 90cm Electric Range Cooker with Induction Hob - Cream / Brass - A/A Rated, Cream
From
£2,499.00
Electra C1745WE Slimline Dishwasher - White - E Rated, White
Electra
Electra C1745WE Slimline Dishwasher - White - E Rated, White
From
£249.00
Smeg SE484EMTD 77cm Ceramic Hob - Black, Black
Smeg
Smeg SE484EMTD 77cm Ceramic Hob - Black, Black
From
£619.00
Russell Hobbs Power Steam Ultra 20630 3100 Watt Iron - Black, Black
Russell Hobbs
Russell Hobbs Power Steam Ultra 20630 3100 Watt Iron - Black, Black
From
£69.00
NEFF N90 Slide & Hide B64VS71G0B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
NEFF
NEFF N90 Slide & Hide B64VS71G0B Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
From
£1,299.00
George Foreman 7 Portion 25051 Health Grill - Gun Metal, Grey
George Foreman
George Foreman 7 Portion 25051 Health Grill - Gun Metal, Grey
From
£75.00
Hotpoint UH6F2CW 167cm Frost Free Upright Freezer - White - E Rated, White
Hotpoint
Hotpoint UH6F2CW 167cm Frost Free Upright Freezer - White - E Rated, White
From
£439.00
Laura Ashley China Rose VQSBSMR57LACR Hand Mixer - China Blue, Blue
Laura Ashley
Laura Ashley China Rose VQSBSMR57LACR Hand Mixer - China Blue, Blue
From
£57.00
Elden Ring: Shadow of the Erdtree Edition for PS5, White
Playstation
Elden Ring: Shadow of the Erdtree Edition for PS5, White
From
£45.00
Hisense RW3N122GSLF Built In Wine Cooler - Black - F Rated, Black
Hisense
Hisense RW3N122GSLF Built In Wine Cooler - Black - F Rated, Black
From
£549.00
Indesit Push&Go BDE 96436 KV UK 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
Indesit
Indesit Push&Go BDE 96436 KV UK 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
From
£399.00
Russell Hobbs 27260 Bread Maker with 12 programmes - White, White
Russell Hobbs
Russell Hobbs 27260 Bread Maker with 12 programmes - White, White
From
£99.00
Hoover H-DRY 300 HLEC8LG-80 8Kg Condenser Tumble Dryer - White - B Rated, White
Hoover
Hoover H-DRY 300 HLEC8LG-80 8Kg Condenser Tumble Dryer - White - B Rated, White
From
£289.00
8kg
Smeg Universal KLTI12L4MB 120cm Island Cooker Hood - Black, Black
Smeg
Smeg Universal KLTI12L4MB 120cm Island Cooker Hood - Black, Black
From
£1,989.00
AO Screen Protector for Samsung Galaxy S22, Transparent
AO
AO Screen Protector for Samsung Galaxy S22, Transparent
From
£24.00
Rangemaster Estel Deluxe ESDLB110EIPPPK/CM1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Chrome - A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDLB110EIPPPK/CM1 110cm Electric Range Cooker with Induction Hob - Pale Pink / Chrome - A Rated, Pink
From
£4,499.00
Swan Retro SR11020GRNE 189cm High 70/30 Fridge Freezer - Grey - E Rated, Grey
Swan
Swan Retro SR11020GRNE 189cm High 70/30 Fridge Freezer - Grey - E Rated, Grey
From
£699.00
Optoma HD30LV 1080p Projector - White, White
Optoma
Optoma HD30LV 1080p Projector - White, White
From
£599.00
ASUS VivoBook 16 16" Laptop - Qualcomm Snapdragon, 512GB SSD, 16 GB RAM - Blue, Blue
Asus
ASUS VivoBook 16 16" Laptop - Qualcomm Snapdragon, 512GB SSD, 16 GB RAM - Blue, Blue
From
£499.00
Siemens IQ-500 HB537GBS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Siemens
Siemens IQ-500 HB537GBS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
From
£599.00
Smeg 50s Style Right Hand Hinged Minibar FAB5RBL6 72cm Mini Fridge - Black - C Rated, Black
Smeg
Smeg 50s Style Right Hand Hinged Minibar FAB5RBL6 72cm Mini Fridge - Black - C Rated, Black
From
£899.00
Bosch UniversalRotak 2x18V-37-550 (2x4.0Ah) - 36 Volts Lawn Mower, Green
Bosch
Bosch UniversalRotak 2x18V-37-550 (2x4.0Ah) - 36 Volts Lawn Mower, Green
From
£429.00
Samsung Galaxy Z Flip4 5G 256GB Flip Smartphone in Graphite, Silver
Samsung
Samsung Galaxy Z Flip4 5G 256GB Flip Smartphone in Graphite, Silver
From
£749.00
Hisense BID79222CXUK Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense BID79222CXUK Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£359.00