AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Smeg Opera A2PYID-81 100cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Opera A2PYID-81 100cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
From
£3,699.00
Elica ERA-HE-SS-80 74 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
Elica
Elica ERA-HE-SS-80 74 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
From
£229.00
LG TurboWash360 FWY706WWTN1 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
LG
LG TurboWash360 FWY706WWTN1 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£529.00
CDA Betty Tea Rose 144cm 80/20 Small Fridge Freezer - Tea Rose - D Rated, Pink
CDA
CDA Betty Tea Rose 144cm 80/20 Small Fridge Freezer - Tea Rose - D Rated, Pink
From
£399.00
AEG 6000 Series BCX335R11M Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
AEG
AEG 6000 Series BCX335R11M Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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£549.00
Google Pixel 9 256GB Smartphone in Peony, Pink
Google
Google Pixel 9 256GB Smartphone in Peony, Pink
From
£649.00
Bosch Series 4 KGN392WEBG 203cm 70/30 Frost Free Fridge Freezer - White - E Rated, White
Bosch
Bosch Series 4 KGN392WEBG 203cm 70/30 Frost Free Fridge Freezer - White - E Rated, White
From
£599.00
MSI MAG 325CQRXF E2 31.5" Wide Quad HD 240Hz Curved Gaming Monitor - Black, Black
MSI
MSI MAG 325CQRXF E2 31.5" Wide Quad HD 240Hz Curved Gaming Monitor - Black, Black
From
£249.00
Nintendo Joy-Con 2 Gaming Controller Left - Light Blue, Blue
Nintendo
Nintendo Joy-Con 2 Gaming Controller Left - Light Blue, Blue
From
£42.00
Gtech SW02 Advanced Cordless Carpet Sweeper with up to 70 Minutes Run Time - Silver - 1-01-107, Silver
Gtech
Gtech SW02 Advanced Cordless Carpet Sweeper with up to 70 Minutes Run Time - Silver - 1-01-107, Silver
From
£69.00
Stoves Richmond Deluxe 100DF 100cm Dual Fuel Range Cooker with Gas Hob - Twilight Blue - A Rated, Blue
Stoves
Stoves Richmond Deluxe 100DF 100cm Dual Fuel Range Cooker with Gas Hob - Twilight Blue - A Rated, Blue
From
£2,699.00
RingConn Gen 2 Smart Ring - Rose Gold - Size 6, Gold
RingConn
RingConn Gen 2 Smart Ring - Rose Gold - Size 6, Gold
From
£249.00
Russell Hobbs Honeycomb 26051 Kettle - Black, Black
Russell Hobbs
Russell Hobbs Honeycomb 26051 Kettle - Black, Black
From
£28.00
Hoover H-WASH&DRY 300 PRO HBDS 4954DMB5-80 Integrated 9Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover H-WASH&DRY 300 PRO HBDS 4954DMB5-80 Integrated 9Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£479.00
Nintendo Switch Lite 32GB - Turquoise, Blue
Nintendo
Nintendo Switch Lite 32GB - Turquoise, Blue
From
£195.00
NEFF N50 HLAWD53N0B 25 Litre 38cm High, Built In Small Standard Microwave Oven - Black / Stainless Steel, Black
NEFF
NEFF N50 HLAWD53N0B 25 Litre 38cm High, Built In Small Standard Microwave Oven - Black / Stainless Steel, Black
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£489.00
Smeg Opera A2-81 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/B Rated, Stainless Steel
Smeg
Smeg Opera A2-81 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/B Rated, Stainless Steel
From
£3,069.00
Smeg 50's Retro Mini KLF05BLUK Kettle - Black, Black
Smeg 50's Retro Mini
Smeg 50's Retro Mini KLF05BLUK Kettle - Black, Black
From
£119.00
Lenovo 27" Full HD 100Hz Monitor - Cloud Grey, Grey
Lenovo
Lenovo 27" Full HD 100Hz Monitor - Cloud Grey, Grey
From
£159.00
Miele KM7363FL Induction Hob - Black, Black
Miele
Miele KM7363FL Induction Hob - Black, Black
From
£829.00
Star Buy
Fisher & Paykel CG604DLPX1 60cm LPG Hob - Stainless Steel, Stainless Steel
Fisher & Paykel
Fisher & Paykel CG604DLPX1 60cm LPG Hob - Stainless Steel, Stainless Steel
From
£561.00
Google Pixel 9 Pro XL 512GB Smartphone in Hazel Green, Green
Google
Google Pixel 9 Pro XL 512GB Smartphone in Hazel Green, Green
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£1,319.00
Vax Pace Plus Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Graphite / Silver - CLSV-PAKA, Graphite
VAX
Vax Pace Plus Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Graphite / Silver - CLSV-PAKA, Graphite
From
£119.00
Stoves Richmond 100cm Dual Fuel Range Cooker with Gas Hob - Cream - A/A/A Rated, Cream
Stoves
Stoves Richmond 100cm Dual Fuel Range Cooker with Gas Hob - Cream - A/A/A Rated, Cream
From
£1,799.00
MSI Pro MP273QW E2 27" Wide Quad HD 100Hz Monitor - White, White
MSI
MSI Pro MP273QW E2 27" Wide Quad HD 100Hz Monitor - White, White
From
£89.00
Nintendo Joy-Con 2 Gaming Controller Right - Light Red, Red
Nintendo
Nintendo Joy-Con 2 Gaming Controller Right - Light Red, Red
From
£42.00
Stoves Richmond Deluxe 100Ei 100cm Electric Range Cooker with Induction Hob - Anthracite - A Rated, Grey
Stoves
Stoves Richmond Deluxe 100Ei 100cm Electric Range Cooker with Induction Hob - Anthracite - A Rated, Grey
From
£3,299.00
RingConn Gen 2 Smart Ring - Black - Size 7, Black
RingConn
RingConn Gen 2 Smart Ring - Black - Size 7, Black
From
£203.00
Hotpoint HPKF 5351 XP4UK 204cm 60/40 Frost Free Fridge Freezer - Silver - E Rated, Silver
Hotpoint
Hotpoint HPKF 5351 XP4UK 204cm 60/40 Frost Free Fridge Freezer - Silver - E Rated, Silver
From
£629.00
Hoover H-DRY 350 HRE H10N2TBE-80 Wifi Connected 10Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Hoover
Hoover H-DRY 350 HRE H10N2TBE-80 Wifi Connected 10Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£419.00
NEFF N70 KU9202HF0G Built In Wine Cooler - Black - F Rated, Black
NEFF
NEFF N70 KU9202HF0G Built In Wine Cooler - Black - F Rated, Black
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£1,279.00
Hisense FV105D4BC21 Under Counter Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Hisense
Hisense FV105D4BC21 Under Counter Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£229.00
Vax Platinum Smartwash Pet-Design CDCW-SWXP Carpet Cleaner, Graphite / Teal
VAX
Vax Platinum Smartwash Pet-Design CDCW-SWXP Carpet Cleaner, Graphite / Teal
From
£349.00
Smeg Linea KV194B3 90cm Chimney Cooker Hood - Black, Black
Smeg
Smeg Linea KV194B3 90cm Chimney Cooker Hood - Black, Black
From
£799.00
Hisense GM642XHS 60cm Gas Hob - Stainless Steel, Stainless Steel
Hisense
Hisense GM642XHS 60cm Gas Hob - Stainless Steel, Stainless Steel
From
£99.00
Fisher & Paykel CG905DLPX1 90cm LPG Hob - Stainless Steel, Stainless Steel
Fisher & Paykel
Fisher & Paykel CG905DLPX1 90cm LPG Hob - Stainless Steel, Stainless Steel
From
£780.00
Vax SpinScrub Power Plus CDCW-SSXA Carpet Cleaner, Grey
VAX
Vax SpinScrub Power Plus CDCW-SSXA Carpet Cleaner, Grey
From
£129.00
Vax Pace Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Graphite / Blue - CLSV-PAKS, Graphite
VAX
Vax Pace Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Graphite / Blue - CLSV-PAKS, Graphite
From
£111.00
MSI Pro MP161 E2U 15.6" Full HD 60Hz Portable Monitor - Black, Black
MSI
MSI Pro MP161 E2U 15.6" Full HD 60Hz Portable Monitor - Black, Black
From
£79.00
Nintendo Switch 2 Carrying Case & Screen Protector Gaming Case - Black, Black
Nintendo
Nintendo Switch 2 Carrying Case & Screen Protector Gaming Case - Black, Black
From
£21.00
Gtech DryOnic Ionic Fast Drying Hair Dryer - Oyster, Cream
Gtech
Gtech DryOnic Ionic Fast Drying Hair Dryer - Oyster, Cream
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£179.00
Stoves Richmond Deluxe 100Ei 100cm Electric Range Cooker with Induction Hob - Ice White - A Rated, White
Stoves
Stoves Richmond Deluxe 100Ei 100cm Electric Range Cooker with Induction Hob - Ice White - A Rated, White
From
£3,299.00