AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

Morphy Richards Venture 100132 Kettle - Cream, Cream
Morphy Richards
Morphy Richards Venture 100132 Kettle - Cream, Cream
From
£59.00
Beko HIIP64530UFT 59cm Induction Hob - Black Glass, Black
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Beko HIIP64530UFT 59cm Induction Hob - Black Glass, Black
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£249.00
Rangemaster Estel Deluxe ESDL100DFPHTH/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A/A Rated, Purple
Rangemaster
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£3,099.00
Electra MWST20LB 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black, Black
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£55.00
Kingdom Come: Deliverance II for Xbox Series X - Digital Download, White
Xbox
Kingdom Come: Deliverance II for Xbox Series X - Digital Download, White
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£60.00
LG xboom Stage 301 by will.i.am 60 Watt Party Speaker - Black, Black
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LG xboom Stage 301 by will.i.am 60 Watt Party Speaker - Black, Black
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£199.00
Hisense E5Q 32" Full HD QLED Smart Freely TV - 32E5QTUK, Black
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£198.00
Apple Watch Series 11, 42mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 11, 42mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - M/L, Black
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£469.00
Rangemaster Classic Deluxe CLDL100EIPGBL/CM1 100cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CLDL100EIPGBL/CM1 100cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
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£3,599.00
Apple Watch Series 11, 46mm, Space Grey Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
Apple
Apple Watch Series 11, 46mm, Space Grey Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
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£499.00
HP 330 Wireless Mouse and Keyboard Combo Wireless Keyboard - Black, Black
HP
HP 330 Wireless Mouse and Keyboard Combo Wireless Keyboard - Black, Black
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£34.00
Turtle Beach Recon 70 Gaming Headset - Green Camouflage, Green
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Turtle Beach Recon 70 Gaming Headset - Green Camouflage, Green
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£30.00
Smeg 50's Retro DCF02PGUK Filter Coffee Machine with Timer - Pastel Green, Green
Smeg
Smeg 50's Retro DCF02PGUK Filter Coffee Machine with Timer - Pastel Green, Green
From
£199.00
Rangemaster Classic Deluxe CDL100EIOG/C 100cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIOG/C 100cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
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£3,899.00
Rangemaster Classic Deluxe CDL100DFFRG/B 100cm Dual Fuel Range Cooker with Gas Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100DFFRG/B 100cm Dual Fuel Range Cooker with Gas Hob - Racing Green / Brass - A/A Rated, Green
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Leisure Cookmaster 100 CK100F232S 100cm Dual Fuel Range Cooker with Gas Hob - Silver - A/A Rated, Silver
Leisure
Leisure Cookmaster 100 CK100F232S 100cm Dual Fuel Range Cooker with Gas Hob - Silver - A/A Rated, Silver
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£1,139.00
Breville Bold VTR003 2 Slice Toaster - Cream, Cream
Breville
Breville Bold VTR003 2 Slice Toaster - Cream, Cream
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£29.00
NEFF N90 T68FUV4L0 80cm Induction Hob - Black, Black
NEFF
NEFF N90 T68FUV4L0 80cm Induction Hob - Black, Black
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£999.00
Bosch Series 2 KIV87NSE0G 177cm 70/30 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIV87NSE0G 177cm 70/30 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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£699.00
Candy Smart Pro Inverter CSO686TWMBB6-80 8kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
Candy
Candy Smart Pro Inverter CSO686TWMBB6-80 8kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
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£319.00
8kg
Apple Magic Keyboard for iPad Pro 11-inch (M4) - Black, Black
Apple
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£279.00
Siemens IQ-500 WG56G2Z0GB 10kg Washing Machine with 1600 rpm - White - A Rated, White
Siemens
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£729.00
GoPro The Handler - Floating Hand Grip for Hero13 Black, Hero12 Black, Hero11 Black, Hero11 Mini, Hero10 Black Max, Black
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Nilfisk TITAN X-TRA 128470946 Pressure Washer - Sapphire Blue, Blue
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Nilfisk TITAN X-TRA 128470946 Pressure Washer - Sapphire Blue, Blue
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£135.00
Beko EnergySpin BM3WT1241IW 12kg Washing Machine with 1400 rpm - White - A Rated, White
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Vax HomePro Pet Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite / Blue - CLSV-HPKP, Graphite
VAX
Vax HomePro Pet Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite / Blue - CLSV-HPKP, Graphite
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£299.00
Rangemaster Estel Deluxe ESDL100DFPMNT/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Mint / Antique Brass - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPMNT/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Mint / Antique Brass - A/A Rated, Green
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£3,299.00
Dyson Airwrap I.D. Curly+Coily Hot Air Styler - Ceramic Patina / Topaz, Orange
Dyson
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Electra MWST20LW 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - White, White
Electra
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From
£55.00
Kingdom Come: Deliverance II Gold Edition for Xbox Series X - Digital Download, White
Xbox
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From
£80.00
Rangemaster Classic Deluxe CLDLB110DFPCBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CLDLB110DFPCBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black / Chrome - A Rated, Black
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£3,999.00
Hisense E78Q 65" 4K Ultra HD QLED Smart Freely TV [2025] - 65E78QTUK PRO, Black
Hisense
Hisense E78Q 65" 4K Ultra HD QLED Smart Freely TV [2025] - 65E78QTUK PRO, Black
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Fridgemaster MQ79460DS Total No Frost American Fridge Freezer - Silver - D Rated, Silver
Fridgemaster
Fridgemaster MQ79460DS Total No Frost American Fridge Freezer - Silver - D Rated, Silver
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£649.00
Apple Watch Series 11, Yesmm, Space Grey Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
Apple
Apple Watch Series 11, Yesmm, Space Grey Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
From
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Rangemaster Classic Deluxe 110 CLDLO110DFPHTH/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A Rated, Purple
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPHTH/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A Rated, Purple
From
£3,495.00
Apple Watch Series 11, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2025] - Light Blush Sport Band - S/M, Pink
Apple
Apple Watch Series 11, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2025] - Light Blush Sport Band - S/M, Pink
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TCL A1 Projector - Blue, Blue
TCL
TCL A1 Projector - Blue, Blue
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£399.00
Beats Flex Earbuds - Black, Black
Beats
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£61.00
Bosch Series 4 NBS533BB0B Built Under Electric Double Oven - Black - A/B Rated, Black
Bosch
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Smeg Classic DOSF6390X Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Classic DOSF6390X Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
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Rangemaster Professional Plus PROP90NGFSS/C 90cm Gas Range Cooker - Stainless Steel - A+/A Rated, Stainless Steel
Rangemaster
Rangemaster Professional Plus PROP90NGFSS/C 90cm Gas Range Cooker - Stainless Steel - A+/A Rated, Stainless Steel
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Rangemaster Classic Deluxe CDL100EISB/B 100cm Electric Range Cooker with Induction Hob - Stone Blue / Brass - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100EISB/B 100cm Electric Range Cooker with Induction Hob - Stone Blue / Brass - A/A Rated, Blue
From
£2,998.00