AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
14/11/2025November11962.5%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 6 days to go!

Smeg 50s Style Retro Right Hand Hinge FAB28RDBLM5 153cm Small Fridge - Matte Black - D Rated, Black
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDBLM5 153cm Small Fridge - Matte Black - D Rated, Black
From
£1,709.00
KitchenAid Artisan Espresso Coffee Machine - Cast Iron Black - 5KES6503BBK, Black
KitchenAid
KitchenAid Artisan Espresso Coffee Machine - Cast Iron Black - 5KES6503BBK, Black
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£449.00
Jura Giga 10 15478 Wifi Connected Bean to Cup Coffee Machine - Black, Black
Jura
Jura Giga 10 15478 Wifi Connected Bean to Cup Coffee Machine - Black, Black
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£3,277.00
Russell Hobbs RH142CF0E1B Chest Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH142CF0E1B Chest Freezer - Black - E Rated, Black
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£209.00
Sharp ES-NFB814BANA-EN 8kg Washing Machine with 1400 rpm - Matte Dark Grey - A Rated, Grey
Sharp
Sharp ES-NFB814BANA-EN 8kg Washing Machine with 1400 rpm - Matte Dark Grey - A Rated, Grey
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8kg
Haier I-Pro Shine Series 4 XI1C3TB2FB-80 Wifi Connected Integrated Slimline Dishwasher - Black Control Panel with Fixed Door Fixing Kit - C Rated, Black
Haier
Haier I-Pro Shine Series 4 XI1C3TB2FB-80 Wifi Connected Integrated Slimline Dishwasher - Black Control Panel with Fixed Door Fixing Kit - C Rated, Black
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£395.00
EA Sports FC 25 - Ultimate Edition for Xbox One/One S/Series X/S - Digital Download, White
Xbox
EA Sports FC 25 - Ultimate Edition for Xbox One/One S/Series X/S - Digital Download, White
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£99.00
Kenwood MultiPro Compact FDP31.170 GY Food Processor - Grey, Grey
Kenwood
Kenwood MultiPro Compact FDP31.170 GY Food Processor - Grey, Grey
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£89.00
AO Clear Case for Samsung Galaxy A05s - Clear, Glass
AO
AO Clear Case for Samsung Galaxy A05s - Clear, Glass
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£19.00
Belkin BoostCharge Braided USB-C To USB-C Cable 1m for iPad (10.9") 10th Gen iPad Pro (12.9") 5th Gen iPad Pro (12.9) 3rd Gen iPad Pro (12.9") 4th Gen Mac - White, White
Belkin
Belkin BoostCharge Braided USB-C To USB-C Cable 1m for iPad (10.9") 10th Gen iPad Pro (12.9") 5th Gen iPad Pro (12.9) 3rd Gen iPad Pro (12.9") 4th Gen Mac - White, White
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£15.00
Rangemaster Estel Deluxe ESDL100EIPHTH/AB1 100cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPHTH/AB1 100cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
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Hotpoint Class 6 HOI68HT0SXUK Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Hotpoint
Hotpoint Class 6 HOI68HT0SXUK Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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PlayStation PS5 DualSense Edge Wireless Gaming Controller For PS5 - Midnight Black, Black
Playstation
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£190.00
Samsung Family Hub RS90F66BEFEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
Samsung
Samsung Family Hub RS90F66BEFEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
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£1,919.00
Dragon Ball Z: Kakarot - Daima - Adventure through The Demon Realm Pack for Nintendo Switch, White
Nintendo
Dragon Ball Z: Kakarot - Daima - Adventure through The Demon Realm Pack for Nintendo Switch, White
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Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Deep Marine - A Rated, Green
Stoves
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Deep Marine - A Rated, Green
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MSI MAG 322URDF E16 31.5" 4K Ultra HD 160Hz Gaming Monitor - Black, Black
MSI
MSI MAG 322URDF E16 31.5" 4K Ultra HD 160Hz Gaming Monitor - Black, Black
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Hoover Pro Wash Series 5 HBP 413BL8G-80 13kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Hoover
Hoover Pro Wash Series 5 HBP 413BL8G-80 13kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
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£549.00
Rangemaster Classic Deluxe CLDL90EIPSTB/CM1 90cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPSTB/CM1 90cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
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Apple iPhone 17 256GB in White, White
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Ratchet & Clank: Rift Apart for PS5, Blue
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Candy CSEC10DF 10Kg Condenser Tumble Dryer - White - B Rated, White
Candy
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£279.00
Smeg DI322BQLH Fully Integrated Full Size Dishwasher - Silver Control Panel with Sliding Door Fixing Kit - B Rated, Silver
Smeg
Smeg DI322BQLH Fully Integrated Full Size Dishwasher - Silver Control Panel with Sliding Door Fixing Kit - B Rated, Silver
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£569.00
Rangemaster Professional Deluxe PDL90EICR/C 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Professional Deluxe PDL90EICR/C 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
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Smeg Portofino CPF92GMX 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Portofino CPF92GMX 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A/A Rated, Stainless Steel
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Beko KDVG593W 50cm Gas Cooker with Gas Grill - White - A+ Rated, White
Beko
Beko KDVG593W 50cm Gas Cooker with Gas Grill - White - A+ Rated, White
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£409.00
Smeg 50s Style Retro Right Hand Hinge FAB28RDLB5 153cm Small Fridge - Matte Azzuro - D Rated, Blue
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDLB5 153cm Small Fridge - Matte Azzuro - D Rated, Blue
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£1,709.00
KitchenAid Artisan 5KSM125BCU Stand Mixer - Silver, Silver
KitchenAid
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£348.00
Jura E8 15661 Bean to Cup Coffee Machine - Piano Black, Black
Jura
Jura E8 15661 Bean to Cup Coffee Machine - Piano Black, Black
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£1,295.00
Russell Hobbs RH198CF0E1B Chest Freezer - Black - E Rated, Black
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Russell Hobbs RH198CF0E1B Chest Freezer - Black - E Rated, Black
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£229.00
Siemens IQ-700 KF96RSBEA Wifi Connected Frost Free American Fridge Freezer - Black - E Rated, Black
Siemens
Siemens IQ-700 KF96RSBEA Wifi Connected Frost Free American Fridge Freezer - Black - E Rated, Black
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Xbox EA Sports FC 25 - 5900 FC Points - Digital Code Game Points, White
Xbox
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£45.00
Black + Decker FSM13E1-GB Steam Mop with up to 15 Minutes Run Time - White, White
Black + Decker
Black + Decker FSM13E1-GB Steam Mop with up to 15 Minutes Run Time - White, White
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£47.00
AO Clear Case for Samsung Galaxy A25 - Clear, Glass
AO
AO Clear Case for Samsung Galaxy A25 - Clear, Glass
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Rangemaster Estel Deluxe ESDL100EIPMNT/AB1 100cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPMNT/AB1 100cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
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Apple iPhone 16e 512GB in Black, Black
Apple
Apple iPhone 16e 512GB in Black, Black
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Samsung Family Hub RS90F66BETEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Samsung
Samsung Family Hub RS90F66BETEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
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Hori Dual USB PlayStand for Nintendo Switch 2 - Black, Black
Hori
Hori Dual USB PlayStand for Nintendo Switch 2 - Black, Black
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£33.00
Stoves Richmond Deluxe 100DF 100cm Dual Fuel Range Cooker with Gas Hob - Midnight Blue - A Rated, Blue
Stoves
Stoves Richmond Deluxe 100DF 100cm Dual Fuel Range Cooker with Gas Hob - Midnight Blue - A Rated, Blue
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Sharp HJ4225K 55" 4K Ultra HD Smart Roku TV [2025] - 4T-C55HJ4225KB, Black
Sharp
Sharp HJ4225K 55" 4K Ultra HD Smart Roku TV [2025] - 4T-C55HJ4225KB, Black
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MSI MAG 321CQF E18 31.5" Wide Quad HD 180Hz Curved Gaming Monitor - Black, Black
MSI
MSI MAG 321CQF E18 31.5" Wide Quad HD 180Hz Curved Gaming Monitor - Black, Black
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Dreame H12 Pro HHR25A Wet & Dry Cleaner - Black, Black
Dreame
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£249.00