AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £69
  •  Average Discount 15%
  •  Average Price (RRP) £768

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5420.2%
Smeg4881.6%
Apple3830.2%
Samsung3373.8%
Hisense2936.4%
Beko2571.5%
AEG2542.7%
Bosch2174.3%
Playstation1830.2%
Hotpoint1592.4%
Russell Hobbs1413.9%
Nintendo1270.5%
Bertazzoni1200.0%
LG1203.4%
NEFF1191.9%
Xbox1180.1%
Hoover1143.4%
Stoves1020.1%
Haier983.5%
Miele911.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.88. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
14/11/2025November11962.5%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 6 days to go!

Rangemaster LEIHDC90SC 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Rangemaster
Rangemaster LEIHDC90SC 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£334.00
Vax Air Lift Steerable Pet Max UCPMSHV1 Upright Vacuum Cleaner, Pink
VAX
Vax Air Lift Steerable Pet Max UCPMSHV1 Upright Vacuum Cleaner, Pink
From
£93.00
Samsung Music Frame Smart Wireless Speaker - Black, Black
Samsung
Samsung Music Frame Smart Wireless Speaker - Black, Black
From
£349.00
Beko SteamCure BM3T3833A 8Kg Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
Beko
Beko SteamCure BM3T3833A 8Kg Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
From
£389.00
8kg
Blink Mini Cube - 2 Cam System Full HD 1080p IP security camera - Black, Black
Blink
Blink Mini Cube - 2 Cam System Full HD 1080p IP security camera - Black, Black
From
£49.00
Apple iMac 24", M4, 8-Core GPU, 256GB - 2024 - Blue, Blue
Apple
Apple iMac 24", M4, 8-Core GPU, 256GB - 2024 - Blue, Blue
From
£1,199.00
AEG CGX6130ACM 60cm Double Oven Gas Cooker - Stainless Steel - A Rated, Stainless Steel
AEG
AEG CGX6130ACM 60cm Double Oven Gas Cooker - Stainless Steel - A Rated, Stainless Steel
From
£759.00
Belling Farmhouse 110Ei 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
Belling
Belling Farmhouse 110Ei 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
From
£1,585.00
A&D Medical UA-767-SW Upper arm Blood Pressure Monitor, Grey
A&D Medical
A&D Medical UA-767-SW Upper arm Blood Pressure Monitor, Grey
From
£33.00
Apple Smart Folio for iPad 11" (A16) 2025 - Lemonade, Yellow
Apple
Apple Smart Folio for iPad 11" (A16) 2025 - Lemonade, Yellow
From
£79.00
Mario Kart World for Nintendo Switch 2, White
Nintendo
Mario Kart World for Nintendo Switch 2, White
From
£75.00
GoPro 9ft (2.7m) Carbon Fibre Extension Pole for HERO13 Black HERO HERO12 Black HERO11 Black, Black
Gopro
GoPro 9ft (2.7m) Carbon Fibre Extension Pole for HERO13 Black HERO HERO12 Black HERO11 Black, Black
From
£87.00
Star Buy
9ft
Shark CarpetXpert HairPro Pet EX220UK Carpet Cleaner, Red
Shark
Shark CarpetXpert HairPro Pet EX220UK Carpet Cleaner, Red
From
£229.00
LG QNED86A 43" 4K Ultra HD MiniLED Smart TV [2025] - 43QNED86A6C, Black
LG
LG QNED86A 43" 4K Ultra HD MiniLED Smart TV [2025] - 43QNED86A6C, Black
From
£499.00
Indesit My Time IDMA 75624 MY TIME UK 7Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Indesit
Indesit My Time IDMA 75624 MY TIME UK 7Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£329.00
Apple Watch Series 11, 42mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 11, 42mm, Jet Black Aluminium Case, GPS + Cellular [2025] - Black Sport Band - M/L, Black
From
£469.00
Rangemaster Classic Deluxe OC CLDLO110EIPSLT/CM1 110cm Electric Range Cooker with Induction Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPSLT/CM1 110cm Electric Range Cooker with Induction Hob - Slate / Chrome - A/A Rated, Grey
From
£3,999.00
HP Victus 15-fa2300na 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core i5, 512GB SSD - With HyperX Pulsefire Core - Gaming Mouse, HyperX Pulsefire Mat - Gaming Mouse Pad - Black - With Gaming Mouse + Gaming Mouse Pad, Black
HP
HP Victus 15-fa2300na 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core i5, 512GB SSD - With HyperX Pulsefire Core - Gaming Mouse, HyperX Pulsefire Mat - Gaming Mouse Pad - Black - With Gaming Mouse + Gaming Mouse Pad, Black
From
£899.00
AEG DEB331010M Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
AEG
AEG DEB331010M Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£399.00
Shark Car Detail Kit - 3726FFJ200UK, Grey
Shark
Shark Car Detail Kit - 3726FFJ200UK, Grey
From
£26.00
Beko DVN04320B Full Size Dishwasher - Black - E Rated, Black
Beko
Beko DVN04320B Full Size Dishwasher - Black - E Rated, Black
From
£269.00
NEFF N70 Slide & Hide B54CR71G0B Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
NEFF
NEFF N70 Slide & Hide B54CR71G0B Built In Electric Single Oven with Pyrolytic Cleaning - Graphite - A+ Rated, Silver
From
£999.00
Fridgemaster MCF142EB Chest Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MCF142EB Chest Freezer - Black - E Rated, Black
From
£179.00
Beko CFG4552B 153cm 50/50 Small Frost Free Fridge Freezer - Black - E Rated, Black
Beko
Beko CFG4552B 153cm 50/50 Small Frost Free Fridge Freezer - Black - E Rated, Black
From
£379.00
Vax Platinum Power Max Pet Design CDCW-PMXP Carpet Cleaner, Black
VAX
Vax Platinum Power Max Pet Design CDCW-PMXP Carpet Cleaner, Black
From
£269.00
Tefal Pro Express Vision GV9820G0 Pressurised Steam Generator Iron - Black / Gold, Black
Tefal
Tefal Pro Express Vision GV9820G0 Pressurised Steam Generator Iron - Black / Gold, Black
From
£529.00
NEFF N30 S153HTX02G Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - D Rated, Silver
NEFF
NEFF N30 S153HTX02G Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - D Rated, Silver
From
£449.00
Blink Mini Cube - 2 Cam System Full HD 1080p IP security camera - White, White
Blink
Blink Mini Cube - 2 Cam System Full HD 1080p IP security camera - White, White
From
£49.00
Turtle Beach VelocityOne Flight Simulator Flight Control System - Black, Black
Turtle Beach
Turtle Beach VelocityOne Flight Simulator Flight Control System - Black, Black
From
£299.00
Belling Cookcentre 90Ei 90cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
Belling
Belling Cookcentre 90Ei 90cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
From
£1,519.00
A&D Medical UA-767F Upper arm Blood Pressure Monitor, Silver
A&D Medical
A&D Medical UA-767F Upper arm Blood Pressure Monitor, Silver
From
£30.00
Star Buy
Apple Smart Folio for iPad 11" (A16) 2025 - Watermelon, Red
Apple
Apple Smart Folio for iPad 11" (A16) 2025 - Watermelon, Red
From
£79.00
The Legend of Zelda: Tears of the Kingdom for Nintendo Switch 2, White
Nintendo
The Legend of Zelda: Tears of the Kingdom for Nintendo Switch 2, White
From
£65.00
GoPro Enduro, Black
Gopro
GoPro Enduro, Black
From
£34.00
LG xboom DLX5T 200 Watt Party Speaker - Black, Black
LG
LG xboom DLX5T 200 Watt Party Speaker - Black, Black
From
£349.00
Smeg 50s Style Retro Right Hand Hinge FAB38RWH6 205cm Frost Free Fridge Freezer - White - D Rated, White
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB38RWH6 205cm Frost Free Fridge Freezer - White - D Rated, White
From
£1,999.00
Apple Watch Series 11, Yesmm, Space Grey Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
Apple
Apple Watch Series 11, Yesmm, Space Grey Aluminium Case, GPS + Cellular [2025] - Black Sport Band - S/M, Black
From
£469.00
Rangemaster Classic Deluxe BC CLDLB110EIPGBL/AB1 110cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe BC CLDLB110EIPGBL/AB1 110cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A/A Rated, Black
From
£4,699.00
HP OMEN 16-ap0301na 16" Gaming Laptop - NVIDIA GeForce RTX 5070, AMD Ryzen 9, 1TB SSD - With HyperX Pulsefire Haste 2 Core - Gaming Mouse, HyperX Cloud Jet - Wireless Gaming Headset - Black - With Gaming Mouse + Gaming Headset, Black
HP
HP OMEN 16-ap0301na 16" Gaming Laptop - NVIDIA GeForce RTX 5070, AMD Ryzen 9, 1TB SSD - With HyperX Pulsefire Haste 2 Core - Gaming Mouse, HyperX Cloud Jet - Wireless Gaming Headset - Black - With Gaming Mouse + Gaming Headset, Black
From
£1,599.00
Sharp QW-NI13I49EX-EN Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Sharp
Sharp QW-NI13I49EX-EN Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
From
£229.00
Leisure Chefmaster CC100F521K 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/A/A Rated, Black
Leisure
Leisure Chefmaster CC100F521K 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/A/A Rated, Black
From
£1,049.00
Beko RecycledNet BBXDF29300Z Built In Electric Double Oven - Dark Steel - A/A Rated, Stainless Steel
Beko
Beko RecycledNet BBXDF29300Z Built In Electric Double Oven - Dark Steel - A/A Rated, Stainless Steel
From
£399.00