AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £58
  •  Average Discount 13%
  •  Average Price (RRP) £735

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5140.2%
Smeg4851.3%
Apple4130.3%
Samsung3982.5%
AEG2831.1%
Hisense2822.1%
Beko2640.7%
Bosch2342.5%
Playstation1701.1%
Hotpoint1702.2%
Russell Hobbs1442.1%
NEFF1390.8%
Xbox1261.0%
Hoover1172.4%
Nintendo1060.8%
Stoves1060.7%
Indesit991.7%
LG982.7%
Miele971.3%
Asus933.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £57.93. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 84 days to go!

Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
From
£319.00
Belkin BoostCharge 10K 3-Port 10000mAh Power Bank - Silver, Silver
Belkin
Belkin BoostCharge 10K 3-Port 10000mAh Power Bank - Silver, Silver
From
£20.00
AEG CGX6130ACM 60cm Double Oven Gas Cooker - Stainless Steel - A Rated, Stainless Steel
AEG
AEG CGX6130ACM 60cm Double Oven Gas Cooker - Stainless Steel - A Rated, Stainless Steel
From
£729.00
Hoover HO6 M5C3HTB Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
Hoover
Hoover HO6 M5C3HTB Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
From
£699.00
Rangemaster Estel Deluxe ESDLB110DFPPPK/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Antique Brass - A/A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPPPK/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Antique Brass - A/A Rated, Pink
From
£4,199.00
Logitech G435 Lightspeed Wireless Wireless Gaming Headset - Black, Black
Logitech
Logitech G435 Lightspeed Wireless Wireless Gaming Headset - Black, Black
From
£75.00
3XS Halo 5090 Gaming PC - NVIDIA GeForce RTX 5090, AMD Ryzen 7, 2TB SSD - Black, Black
3XS
3XS Halo 5090 Gaming PC - NVIDIA GeForce RTX 5090, AMD Ryzen 7, 2TB SSD - Black, Black
From
£3,649.00
Smeg Classic PGF30T-1 31cm Teppanyaki - Stainless Steel, Stainless Steel
Smeg
Smeg Classic PGF30T-1 31cm Teppanyaki - Stainless Steel, Stainless Steel
From
£1,529.00
PlayStation Portal 8" Handheld Game Console, Black
Playstation
PlayStation Portal 8" Handheld Game Console, Black
From
£199.00
Motorola Moto G86 5G 256GB Smartphone in PANTONE Cosmic Sky, Purple
Motorola
Motorola Moto G86 5G 256GB Smartphone in PANTONE Cosmic Sky, Purple
From
£249.00
Doro Leva L10 Mobile Phone in Graphite, Silver
Doro
Doro Leva L10 Mobile Phone in Graphite, Silver
From
£79.00
Swann Add on Dome Camera 2 Pack Full HD 1080p Smart Home Security Camera - White, White
Swann
Swann Add on Dome Camera 2 Pack Full HD 1080p Smart Home Security Camera - White, White
From
£89.00
Belling BEL IHL603 60cm Induction Hob - Black, Black
Belling
Belling BEL IHL603 60cm Induction Hob - Black, Black
From
£249.00
Smeg Classic CMS4303X Built In Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
Smeg
Smeg Classic CMS4303X Built In Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
From
£2,399.00
Bertazzoni Master Series MAS106L2ENEC 100cm Dual Fuel Range Cooker - Nero - A/A Rated, Black
Bertazzoni
Bertazzoni Master Series MAS106L2ENEC 100cm Dual Fuel Range Cooker - Nero - A/A Rated, Black
From
£2,699.00
Smeg Victoria TR103BL 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/B Rated, Black
Smeg
Smeg Victoria TR103BL 100cm Dual Fuel Range Cooker with Gas Hob - Black - A/B Rated, Black
From
£2,999.00
Rangemaster Classic Deluxe CDL110EIWH/B 110cm Electric Range Cooker with Induction Hob - White / Brass - A/A Rated, White
Rangemaster
Rangemaster Classic Deluxe CDL110EIWH/B 110cm Electric Range Cooker with Induction Hob - White / Brass - A/A Rated, White
From
£3,129.00
Rangemaster Classic Deluxe CDL90EIRB/C 90cm Electric Range Cooker with Induction Hob - Regal Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL90EIRB/C 90cm Electric Range Cooker with Induction Hob - Regal Blue / Chrome - A/A Rated, Blue
From
£2,829.00
Haier I-Dual Series 6 HAIH8IFMCF Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
Haier
Haier I-Dual Series 6 HAIH8IFMCF Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£1,544.00
Haier HDPW5620ANPD Wifi Connected 205cm 70/30 No Frost Fridge Freezer - Silver - A Rated, Silver
Haier
Haier HDPW5620ANPD Wifi Connected 205cm 70/30 No Frost Fridge Freezer - Silver - A Rated, Silver
From
£899.00
Samsung Galaxy S24+ 512GB Smartphone in Marble Grey, Grey
Samsung
Samsung Galaxy S24+ 512GB Smartphone in Marble Grey, Grey
From
£1,024.00
Russell Hobbs RH180FF541E1W 180cm 70/30 Fridge Freezer - White - E Rated, White
Russell Hobbs
Russell Hobbs RH180FF541E1W 180cm 70/30 Fridge Freezer - White - E Rated, White
From
£309.00
Apple Smart Folio for iPad Pro 13-inch (M4) M4 - Denim, Blue
Apple
Apple Smart Folio for iPad Pro 13-inch (M4) M4 - Denim, Blue
From
£99.00
Samsung Series 8 SpaceMax RS65DG54M3SL Wifi Connected Total No Frost American Fridge Freezer - Clean Steel - E Rated, Stainless Steel
Samsung
Samsung Series 8 SpaceMax RS65DG54M3SL Wifi Connected Total No Frost American Fridge Freezer - Clean Steel - E Rated, Stainless Steel
From
£1,649.00
Hetty Quick Cordless Vacuum Cleaner with up to 70 Minutes Run Time - Pink - 916116, Pink
Numatic
Hetty Quick Cordless Vacuum Cleaner with up to 70 Minutes Run Time - Pink - 916116, Pink
From
£299.00
AEG 5000 SurroundCook CCX6540ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
AEG
AEG 5000 SurroundCook CCX6540ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
From
£729.00
Hisense Hi6 BUD714221CX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense Hi6 BUD714221CX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£399.00
Belkin BoostCharge 20K 3-Port 20000mAh Power Bank - Black, Black
Belkin
Belkin BoostCharge 20K 3-Port 20000mAh Power Bank - Black, Black
From
£26.00
Turtle Beach VelocityOne Flight Simulator Flight Control System - Black, Black
Turtle Beach
Turtle Beach VelocityOne Flight Simulator Flight Control System - Black, Black
From
£285.00
Remington Style Series MB5000 Beard Trimmer Black, Black
Remington
Remington Style Series MB5000 Beard Trimmer Black, Black
From
£33.00
Rangemaster Estel Deluxe ESDLB110DFPPPK/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Chrome - A/A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPPPK/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Chrome - A/A Rated, Pink
From
£3,999.00
Ninja Foodi 2-in-1 CI090UK Hand Mixer - Black, Black
Ninja
Ninja Foodi 2-in-1 CI090UK Hand Mixer - Black, Black
From
£99.00
TCL P7K 85" 4K Ultra HD QLED Smart Google TV [2025] - 85P7K-UK, Silver
TCL
TCL P7K 85" 4K Ultra HD QLED Smart Google TV [2025] - 85P7K-UK, Silver
From
£799.00
Smeg Classic PGF30B 51cm Stone Grill - Stainless Steel, Stainless Steel
Smeg
Smeg Classic PGF30B 51cm Stone Grill - Stainless Steel, Stainless Steel
From
£569.00
Nintendo Joy-Con 2 Pair - (L+R) - Red / Black, Red
Nintendo
Nintendo Joy-Con 2 Pair - (L+R) - Red / Black, Red
From
£70.00
Hisense PureFlat RS5P535NTFDUK Non-Plumbed Total No Frost American Fridge Freezer - Black Stainless Steel - D Rated, Black
Hisense
Hisense PureFlat RS5P535NTFDUK Non-Plumbed Total No Frost American Fridge Freezer - Black Stainless Steel - D Rated, Black
From
£999.00
Midea MDRE353FGE01D 178cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Midea
Midea MDRE353FGE01D 178cm 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£399.00
Motorola Moto G86 5G 256GB Smartphone in PANTONE Spellbound, Black
Motorola
Motorola Moto G86 5G 256GB Smartphone in PANTONE Spellbound, Black
From
£249.00
Doro Leva L30 Flip Phone in White, White
Doro
Doro Leva L30 Flip Phone in White, White
From
£109.00
Turtle Beach Recon 70 Gaming Headset - Blue Camouflage, Blue
Turtle Beach
Turtle Beach Recon 70 Gaming Headset - Blue Camouflage, Blue
From
£29.00
Belling ComfortCook BEL BI603MF Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Belling
Belling ComfortCook BEL BI603MF Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
From
£269.00
Smeg 50's Style MFF11BLUK Milk Frother - Black, Black
Smeg
Smeg 50's Style MFF11BLUK Milk Frother - Black, Black
From
£179.00