AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Indesit I48RM 112W UK Compact 85cm Small Fridge - White - E Rated, White
Indesit
Indesit I48RM 112W UK Compact 85cm Small Fridge - White - E Rated, White
Save 7%
£149.00£139.00
TCL SF560 32" Full HD QLED Smart Fire Freely TV [2025] - 32SF560-UK, Silver
TCL
TCL SF560 32" Full HD QLED Smart Fire Freely TV [2025] - 32SF560-UK, Silver
Save 7%
£149.00£139.00
Shark SpeedStyle Pro FLEX 4-in-1 HD542UK Hair Dryer - Mocha Silver, Silver
Shark
Shark SpeedStyle Pro FLEX 4-in-1 HD542UK Hair Dryer - Mocha Silver, Silver
Save 7%
£170.00£158.00
Bosch Series 6 KGE49AICAG 70/30 Fridge Freezer with VitaFresh, 70cm Wide - 413L Capacity, C Energy Rated, Stainless Steel
Bosch
Bosch Series 6 KGE49AICAG 70/30 Fridge Freezer with VitaFresh, 70cm Wide - 413L Capacity, C Energy Rated, Stainless Steel
Save 7%
£749.00£699.00
Lenovo IdeaPad Flex 5 14IAU7 14" 2-in-1 Laptop - Intel Core i5, 256GB SSD, 8 GB RAM - Stone Blue, Blue
Lenovo
Lenovo IdeaPad Flex 5 14IAU7 14" 2-in-1 Laptop - Intel Core i5, 256GB SSD, 8 GB RAM - Stone Blue, Blue
Save 7%
£429.00£399.00
Smeg 50s Style Retro Right Hand Hinge FAB30RBL5UK 172cm 80/20 Fridge Freezer - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RBL5UK 172cm 80/20 Fridge Freezer - Black - D Rated, Black
Save 7%
£1,399.00£1,299.00
Star Buy
Hoover H-DISH 500 HDPH2D1049B Slimline Dishwasher - Black - E Rated, Black
Hoover
Hoover H-DISH 500 HDPH2D1049B Slimline Dishwasher - Black - E Rated, Black
Save 7%
£299.00£279.00
3XS Core 5050 RGB Gaming PC - NVIDIA GeForce RTX 5050, AMD Ryzen 5, 1TB SSD - Black, Black
3XS
3XS Core 5050 RGB Gaming PC - NVIDIA GeForce RTX 5050, AMD Ryzen 5, 1TB SSD - Black, Black
Save 7%
£999.00£929.00
Honor Magic7 Lite 512GB Smartphone in Titanium Black, Black
Honor
Honor Magic7 Lite 512GB Smartphone in Titanium Black, Black
Save 7%
£269.00£249.00
Honor Magic7 Lite 512GB Smartphone in Purple, Purple
Honor
Honor Magic7 Lite 512GB Smartphone in Purple, Purple
Save 7%
£269.00£249.00
Haier HSW59F18EIPT Plumbed Frost Free American Fridge Freezer - Black - E Rated, Black
Haier
Haier HSW59F18EIPT Plumbed Frost Free American Fridge Freezer - Black - E Rated, Black
Save 7%
£949.00£879.00
Haier FD 70 Series 5 HFR5719ENMG Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Haier
Haier FD 70 Series 5 HFR5719ENMG Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Save 7%
£749.00£699.00
NEFF N50 D85IFN1S0B Chimney Cooker Hood - Black, Black
NEFF
NEFF N50 D85IFN1S0B Chimney Cooker Hood - Black, Black
Save 7%
£699.00£649.00
Hoover H-WASH 400 Pro BH4S69M6DB9BJ-80 Integrated 9kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
Hoover
Hoover H-WASH 400 Pro BH4S69M6DB9BJ-80 Integrated 9kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
Save 6%
£479.00£449.00
9kg
Indesit INKS 8261 S4UK 177cm 70/30 Fridge Freezer - Silver - E Rated, Silver
Indesit
Indesit INKS 8261 S4UK 177cm 70/30 Fridge Freezer - Silver - E Rated, Silver
Save 6%
£309.00£289.00
Hotpoint HPK2 6493 XP5UK 192cm 70/30 Frost Free Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
Hotpoint
Hotpoint HPK2 6493 XP5UK 192cm 70/30 Frost Free Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
Save 6%
£799.00£749.00
Vax SpotWash Home Duo CDSW-MPXP Carpet Cleaner, Blue
VAX
Vax SpotWash Home Duo CDSW-MPXP Carpet Cleaner, Blue
Save 6%
£109.00£103.00
Haier Wine Bank 50 Series 5 HAKWBD60UK Built In Wine Cooler - Black - F Rated, Black
Haier
Haier Wine Bank 50 Series 5 HAKWBD60UK Built In Wine Cooler - Black - F Rated, Black
Save 6%
£799.00£749.00
Hisense Hi6 Max HDCEC6C20X 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
Hisense
Hisense Hi6 Max HDCEC6C20X 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
Save 6%
£529.00£499.00
Beko BDIN25440 Integrated Full Size Dishwasher - Black Control Panel - C Rated, Black
Beko
Beko BDIN25440 Integrated Full Size Dishwasher - Black Control Panel - C Rated, Black
Save 6%
£319.00£299.00
Rangemaster Classic Deluxe 90 CLDL90DFPGBL/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe 90 CLDL90DFPGBL/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
Save 6%
£3,099.00£2,899.00
Belkin BoostCharge Pro 10k Magnetic with Qi2 + Kickstand 10000mAh Power Bank - Black, Black
Belkin
Belkin BoostCharge Pro 10k Magnetic with Qi2 + Kickstand 10000mAh Power Bank - Black, Black
Save 6%
£79.00£74.00
Beko HarvestFresh GN15880VPZ Frost Free American Fridge Freezer - Black Steel - D Rated, Black
Beko
Beko HarvestFresh GN15880VPZ Frost Free American Fridge Freezer - Black Steel - D Rated, Black
Save 6%
£869.00£819.00
Candy CHSBSV5172EXKN Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Candy
Candy CHSBSV5172EXKN Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Save 6%
£499.00£469.00
HP OfficeJet Pro 8122e All-in-One Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - Grey, Grey
HP
HP OfficeJet Pro 8122e All-in-One Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - Grey, Grey
Save 6%
£109.00£102.00
Vax HomePro Plus Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite - CLSV-HPKA, Silver
VAX
Vax HomePro Plus Cordless Vacuum Cleaner with up to 45 Minutes Run Time - Graphite - CLSV-HPKA, Silver
Save 6%
£169.00£159.00
Hoover H-DRY 350 HRE C10TE-80 Wifi Connected 10Kg Condenser Tumble Dryer - White - B Rated, White
Hoover
Hoover H-DRY 350 HRE C10TE-80 Wifi Connected 10Kg Condenser Tumble Dryer - White - B Rated, White
Save 6%
£329.00£309.00
TCL V5C 40" Full HD QLED Smart Android TV [2025] - 40V5C-UK, Black
TCL
TCL V5C 40" Full HD QLED Smart Android TV [2025] - 40V5C-UK, Black
Save 6%
£169.00£159.00
Toshiba LV2553DB 40" Full HD Smart Freely TV - 40LV2553DB, Black
Toshiba
Toshiba LV2553DB 40" Full HD Smart Freely TV - 40LV2553DB, Black
Save 6%
£159.00£149.00
CDA FWC624BL Built Under Wine Cooler - Black - G Rated, Black
CDA
CDA FWC624BL Built Under Wine Cooler - Black - G Rated, Black
Save 6%
£799.00£749.00
Sony BRAVIA 7 XR70 65" 4K Ultra HD MiniLED QLED Smart Android TV [2024] - K65XR70U, Black
Sony
Sony BRAVIA 7 XR70 65" 4K Ultra HD MiniLED QLED Smart Android TV [2024] - K65XR70U, Black
Save 6%
£1,799.00£1,699.00
Candy Smart Pro CROE C9TBEB-80 Wifi Connected 9Kg Condenser Tumble Dryer - Black - B Rated, Black
Candy
Candy Smart Pro CROE C9TBEB-80 Wifi Connected 9Kg Condenser Tumble Dryer - Black - B Rated, Black
Save 6%
£319.00£299.00
9kg
Hotpoint HPK 26403 W4UK 204cm 70/30 Frost Free Fridge Freezer - White - E Rated, White
Hotpoint
Hotpoint HPK 26403 W4UK 204cm 70/30 Frost Free Fridge Freezer - White - E Rated, White
Save 6%
£529.00£499.00
Hisense 7S Series DH7S107BB Wifi Connected 10Kg Heat Pump Tumble Dryer - Black - A+++ Rated, Black
Hisense
Hisense 7S Series DH7S107BB Wifi Connected 10Kg Heat Pump Tumble Dryer - Black - A+++ Rated, Black
Save 6%
£899.00£849.00
Beko PowerIntense BDIN38550PF Fully Integrated Full Size Dishwasher - Black Control Panel - B Rated, Black
Beko
Beko PowerIntense BDIN38550PF Fully Integrated Full Size Dishwasher - Black Control Panel - B Rated, Black
Save 6%
£529.00£499.00
Candy BCTDH7A1TE Wifi Connected 7Kg Integrated Heat Pump Tumble Dryer - White - A+ Rated, White
Candy
Candy BCTDH7A1TE Wifi Connected 7Kg Integrated Heat Pump Tumble Dryer - White - A+ Rated, White
Save 6%
£479.00£449.00
7kg
Hotpoint HPKH 1262 B4UK 178cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Hotpoint
Hotpoint HPKH 1262 B4UK 178cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Save 6%
£519.00£489.00
Hisense HS643D60WUK Full Size Dishwasher - White - D Rated, White
Hisense
Hisense HS643D60WUK Full Size Dishwasher - White - D Rated, White
Save 6%
£349.00£329.00
Hisense BID79222CXUK Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense BID79222CXUK Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Save 6%
£349.00£329.00
Sony BRAVIA 3 S35B 65" 4K Ultra HD Smart Android TV [2025] - K65S35B, Black
Sony
Sony BRAVIA 3 S35B 65" 4K Ultra HD Smart Android TV [2025] - K65S35B, Black
Save 6%
£899.00£849.00
Hisense HS693C60XADUK Wifi Connected Full Size Dishwasher - Stainless Steel - C Rated, Stainless Steel
Hisense
Hisense HS693C60XADUK Wifi Connected Full Size Dishwasher - Stainless Steel - C Rated, Stainless Steel
Save 6%
£479.00£449.00
LG UA73006 55" 4K Ultra HD Smart TV - 55UA73006LA, Black
LG
LG UA73006 55" 4K Ultra HD Smart TV - 55UA73006LA, Black
Save 6%
£349.00£329.00