AO Sale

  •  SALE on, save up to 48%
  •  Average Saving £59
  •  Average Discount 12%
  •  Average Price (RRP) £732

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4741.3%
Apple4320.2%
Samsung3881.5%
AEG2830.4%
Hisense2800.9%
Beko2660.7%
Bosch2261.8%
Hotpoint1780.8%
Playstation1760.4%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1202.2%
Indesit1160.8%
Hoover1161.2%
LG1132.7%
Asus1111.5%
Stoves1030.5%
Miele1011.0%
Nintendo1000.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £59.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 105 days to go!

Beko CFG4582W 182cm High 50/50 Frost Free Fridge Freezer - White - E Rated, White
Beko
Beko CFG4582W 182cm High 50/50 Frost Free Fridge Freezer - White - E Rated, White
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Smeg Classic PX364L 60cm Gas Hob - Stainless Steel, Stainless Steel
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Smeg Classic PX364L 60cm Gas Hob - Stainless Steel, Stainless Steel
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Russell Hobbs RH177BIFFFF1E2 177cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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CDA FW284 Integrated Under Counter Freezer with Sliding Door Fixing Kit - F Rated, White
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Hotpoint HR612CH 58cm Ceramic Hob - Black, Black
Hotpoint
Hotpoint HR612CH 58cm Ceramic Hob - Black, Black
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Indesit INKF 8251 S4UK 180cm High No Frost Fridge Freezer - Silver, Silver
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Indesit INKF 8251 S4UK 180cm High No Frost Fridge Freezer - Silver, Silver
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£389.00£369.00
Indesit IS83Q60NE 60cm Induction Hob - Black, Black
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Hoover H-WASH&DRY 350 H3DPS4966TAMBR80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover H-WASH&DRY 350 H3DPS4966TAMBR80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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Hoover H-WASH&DRY 350 H3DPS4966TAMB-80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover H-WASH&DRY 350 H3DPS4966TAMB-80 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
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Indesit INKF 8251 W4UK 180cm High No Frost Fridge Freezer - White, White
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Indesit INKF 8251 W4UK 180cm High No Frost Fridge Freezer - White, White
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Apple Watch SE (2nd Gen), 40mm, Midnight Aluminium Case, GPS + Cellular [2024] - Midnight Sport Band - S/M, Black
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Beko B3T41011DW 10Kg Condenser Tumble Dryer - White - B Rated, White
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Fridgemaster MCF198EB Chest Freezer - Black - E Rated, Black
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Fridgemaster MCF198EB Chest Freezer - Black - E Rated, Black
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Apple Watch SE (2nd Gen), 40mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
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Apple Watch SE (2nd Gen), 40mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
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Indesit ITE6VMB 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
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AEG 9000 ProAssist TT9PB831AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
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AEG 9000 ProAssist TT9PB831AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
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Sharp KD-NHB8S6GW3-EN 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
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Hotpoint DUH 10D B Built Under Electric Double Oven - Black - A Rated, Black
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Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
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ASUS Zenbook DUO Dual Screen OLED 14" Laptop - Intel Core Ultra 9, 2TB SSD, 32 GB RAM - Grey, Grey
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Indesit IDE6VMW 60cm Electric Cooker with Ceramic Hob - White - A Rated, White
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Indesit ITG6GW 60cm Single Oven Gas Cooker - White - A+ Rated, White
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Jura ENA 8 15509 Wifi Connected Bean to Cup Coffee Machine - White, White
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Panasonic W61A 65" 4K Ultra HD Smart Freely TV - TB-65W61AEY, Black
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Hotpoint HPKH 1261 XBR4UK 182cm 50/50 Frost Free Fridge Freezer - Dark Grey - E Rated, Grey
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ASUS ROG Zephyrus G14 14" Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 9, 1TB SSD - Eclipse Grey, Grey
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Midea MDRE353FGE01D 178cm High 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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Samsung Series 8 AI Energy ecobubble WW11DB8B95GHU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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Samsung Galaxy S24+ 256GB Smartphone in Onyx Black, Black
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Swann 8 channel 4 bullet camera 4K 1TB HDD NVR CCTV kit 4K Smart Home Security Cameras - White, White
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Hisense GM773XF 71cm Gas Hob - Stainless Steel, Stainless Steel
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Indesit IN2IE13DT70UK Fully Integrated Full Size Dishwasher - White Control Panel with Fixed Door Fixing Kit - E Rated, White
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Hisense 3S Series DH3S802BB3 Wifi Connected 8Kg Heat Pump Tumble Dryer - Black - A+++ Rated, Black
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Bosch Series 4 MBS533BS0B Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
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Indesit C YD C82 BBGL UK 8Kg Condenser Tumble Dryer - Black - B Rated, Black
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Beko EnergySpin BM5D510745UW 10.5Kg/7Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], White
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Apple iPhone 16e 128GB in White, White
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Apple iPhone 16e 128GB in White, White
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Candy Smart Pro CROEH9A3TBEB80/N Wifi Connected 9Kg Heat Pump Tumble Dryer - Black - A+++ Rated, Black
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9kg