AO Sale

  •  SALE on, save up to 48%
  •  Average Saving £59
  •  Average Discount 12%
  •  Average Price (RRP) £732

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4741.3%
Apple4320.2%
Samsung3881.5%
AEG2830.4%
Hisense2800.9%
Beko2660.7%
Bosch2261.8%
Hotpoint1780.8%
Playstation1760.4%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1202.2%
Indesit1160.8%
Hoover1161.2%
LG1132.7%
Asus1111.5%
Stoves1030.5%
Miele1011.0%
Nintendo1000.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £59.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 105 days to go!

Smeg 50s Style Retro Left Hand Hinge FAB32LBL5UK 197cm High 60/40 Frost Free Fridge Freezer - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB32LBL5UK 197cm High 60/40 Frost Free Fridge Freezer - Black - D Rated, Black
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£1,859.00£1,749.00
Hotpoint HDG6GDC2TWX 60cm Double Oven Gas Cooker - Stainless Steel - A+/A Rated, Stainless Steel
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Hotpoint HDG6GDC2TWX 60cm Double Oven Gas Cooker - Stainless Steel - A+/A Rated, Stainless Steel
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£669.00£629.00
Samsung DU8500 75" 4K Ultra HD Smart TV [2024] - UE75DU8500, Grey
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Samsung DU8500 75" 4K Ultra HD Smart TV [2024] - UE75DU8500, Grey
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LG G56LS 65" 4K Ultra HD OLED Smart TV - OLED65G56LS, Silver
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LG G56LS 65" 4K Ultra HD OLED Smart TV - OLED65G56LS, Silver
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£3,099.00£2,899.00
LG C55LA 55" 4K Ultra HD OLED Smart TV - OLED55C55LA, Silver
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LG C55LA 55" 4K Ultra HD OLED Smart TV - OLED55C55LA, Silver
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£1,699.00£1,599.00
Bosch Series 2 KIN85NFE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIN85NFE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
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£779.00£729.00
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, Intel Core i7, 1TB SSD - Black, Black
3XS
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, Intel Core i7, 1TB SSD - Black, Black
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£1,799.00£1,699.00
Russell Hobbs RH82BUFZ1E1W Integrated Under Counter Freezer with Sliding Door Fixing Kit - E Rated, White
Russell Hobbs
Russell Hobbs RH82BUFZ1E1W Integrated Under Counter Freezer with Sliding Door Fixing Kit - E Rated, White
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£319.00£299.00
LG C55LA 77" 4K Ultra HD OLED Smart TV [2025] - OLED77C55LA, Silver
LG
LG C55LA 77" 4K Ultra HD OLED Smart TV [2025] - OLED77C55LA, Silver
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£3,499.00£3,299.00
Ninja Double Stack XL SL400UK Air Fryer - Black / Grey, Black
Ninja
Ninja Double Stack XL SL400UK Air Fryer - Black / Grey, Black
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£269.00£252.00
Haier I-Link HADG6CBS4BWIFI Wifi Connected 60cm Angled Chimney Cooker Hood - Black, Black
Haier
Haier I-Link HADG6CBS4BWIFI Wifi Connected 60cm Angled Chimney Cooker Hood - Black, Black
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£499.00£469.00
Candy Idea FIDCX615 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Candy
Candy Idea FIDCX615 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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£179.00£169.00
Beko HarvestFresh BCFD4V50 178cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Beko
Beko HarvestFresh BCFD4V50 178cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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£529.00£499.00
Beko BLSD4V577 Integrated Upright 178cm High Fridge - Sliding Door Fixing Kit - White - E Rated, White
Beko
Beko BLSD4V577 Integrated Upright 178cm High Fridge - Sliding Door Fixing Kit - White - E Rated, White
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Smeg Cucina SRV596GH5 88cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina SRV596GH5 88cm Gas Hob - Stainless Steel, Stainless Steel
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£529.00£499.00
Beats Studio Buds + True Wireless Noise Cancelling Earbuds - Black / Gold, Black
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Beats Studio Buds + True Wireless Noise Cancelling Earbuds - Black / Gold, Black
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£179.00£169.00
Indesit ITE5EMW 50cm Single Oven Electric Cooker with Solid Plate Hob - White - A/A Rated, White
Indesit
Indesit ITE5EMW 50cm Single Oven Electric Cooker with Solid Plate Hob - White - A/A Rated, White
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£319.00£299.00
Bosch Series 6 WGG254Z1GB 10kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 6 WGG254Z1GB 10kg Washing Machine with 1400 rpm - White - A Rated, White
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£649.00£609.00
AEG 6000 AutoSense LWX60746B 7Kg/4Kg Washer Dryer with 1600 rpm - White - D Rated [Wash&Dry], B Rated [Wash Only], White
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AEG 6000 AutoSense LWX60746B 7Kg/4Kg Washer Dryer with 1600 rpm - White - D Rated [Wash&Dry], B Rated [Wash Only], White
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ASUS Vivobook 18 18.4" Laptop - AMD Ryzen 7, 1TB SSD, 16 GB RAM - Blue, Blue
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Indesit DII 10D B Built In Electric Double Oven - Black - A/A Rated, Black
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Indesit DII 10D B Built In Electric Double Oven - Black - A/A Rated, Black
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£349.00£329.00
MSI Cyborg 15 AI A1VEK-002UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core Ultra 7, 512GB SSD - Black, Black
MSI
MSI Cyborg 15 AI A1VEK-002UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core Ultra 7, 512GB SSD - Black, Black
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Hotpoint C HD C92 GGGD UK 9Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
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Hotpoint C HD C92 GGGD UK 9Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
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£349.00£329.00
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Optoma HD146x 1080p Full HD Lamp Projector - Midnight Black, Black
Optoma
Optoma HD146x 1080p Full HD Lamp Projector - Midnight Black, Black
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£469.00£440.00
Smeg Victoria TR4110IGR2 110cm Electric Range Cooker with Induction Hob - Slate Grey - A/A Rated, Grey
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Smeg Victoria TR4110IGR2 110cm Electric Range Cooker with Induction Hob - Slate Grey - A/A Rated, Grey
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£3,099.00£2,899.00
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Samsung S93F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S93F, Black
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Smeg Victoria SI964NM 60cm Induction Hob - Black, Black
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£799.00£749.00
PlayStation 5 (Model Group - Slim) 1 TB with EA SPORTS F1 25 - White, White
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£535.00£505.00
Smeg 50's Retro KLF03BLMUK Kettle - Matte Black, Black
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Smeg 50's Retro KLF03BLMUK Kettle - Matte Black, Black
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Smeg 50's Retro KLF03SSUK Kettle - Chrome, Chrome
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£179.00£169.00
Rangemaster Kitchener KCH110DFFBL/C 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
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Beko bPRO 500 B5T49231IG 9Kg Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
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Beko bPRO 500 B5T49231IG 9Kg Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
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Smeg 50s Style Retro Left Hand Hinge FAB32LPB5UK 197cm High 60/40 Frost Free Fridge Freezer - Pastel Blue - D Rated, Blue
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Smeg 50s Style Retro Left Hand Hinge FAB32LPB5UK 197cm High 60/40 Frost Free Fridge Freezer - Pastel Blue - D Rated, Blue
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£1,859.00£1,749.00
Bosch Series 6 WNG254R1GB 10.5Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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Bosch Series 6 WNG254R1GB 10.5Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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Smeg 50s Style Retro Left Hand Hinge FAB32LPG5UK 197cm High 60/40 Frost Free Fridge Freezer - Pastel Green - D Rated, Green
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Smeg 50s Style Retro Left Hand Hinge FAB32LPG5UK 197cm High 60/40 Frost Free Fridge Freezer - Pastel Green - D Rated, Green
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£1,859.00£1,749.00
Panasonic W61A 55" 4K Ultra HD Smart Freely TV - TB-55W61AEY, Black
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Panasonic W61A 55" 4K Ultra HD Smart Freely TV - TB-55W61AEY, Black
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Smeg Cucina FMI425X 25 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
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£469.00£439.00
MSI Summit E16 AI Studio A1VFTG-001UK 16" Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 2TB SSD, 32 GB RAM - Black, Black
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Hotpoint HDG6GDCX 60cm Double Oven Gas Cooker - Stainless Steel, Stainless Steel
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£569.00£539.00
Indesit I6GGMMW/UK 60cm Gas Cooker - White, White
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Indesit I6GGMMW/UK 60cm Gas Cooker - White, White
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£419.00£399.00
Candy CS49TWM5-80 Integrated 9kg Washing Machine with 1400 rpm - White - A Rated, White
Candy
Candy CS49TWM5-80 Integrated 9kg Washing Machine with 1400 rpm - White - A Rated, White
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£399.00£379.00
9kg