AO Sale

  •  SALE on, save up to 48%
  •  Average Saving £59
  •  Average Discount 12%
  •  Average Price (RRP) £732

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4741.3%
Apple4320.2%
Samsung3881.5%
AEG2830.4%
Hisense2800.9%
Beko2660.7%
Bosch2261.8%
Hotpoint1780.8%
Playstation1760.4%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1202.2%
Indesit1160.8%
Hoover1161.2%
LG1132.7%
Asus1111.5%
Stoves1030.5%
Miele1011.0%
Nintendo1000.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £59.41. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 106 days to go!

Fridgemaster MUR4894EB Compact 84cm High Fridge with Ice Box - Black - E Rated, Black
Fridgemaster
Fridgemaster MUR4894EB Compact 84cm High Fridge with Ice Box - Black - E Rated, Black
Save 7%
£149.00£139.00
Beko WDER744421B 7Kg/4Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], D Rated [Wash Only], Black
Beko
Beko WDER744421B 7Kg/4Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], D Rated [Wash Only], Black
Save 7%
£449.00£419.00
Smeg Classic SFR9302TX Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Classic SFR9302TX Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Save 7%
£1,599.00£1,489.00
Rangemaster Classic RMCL4S201SB 4 Slice Toaster - Stone Blue, Blue
Rangemaster
Rangemaster Classic RMCL4S201SB 4 Slice Toaster - Stone Blue, Blue
Save 7%
£139.00£129.00
TCL T8C 65" 4K Ultra HD QLED Smart Google TV [2025] - 65T8C-UK, Silver
TCL
TCL T8C 65" 4K Ultra HD QLED Smart Google TV [2025] - 65T8C-UK, Silver
Save 7%
£624.00£579.00
Bosch Series 2 KIN85NSE0G 177cm High 50/50 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIN85NSE0G 177cm High 50/50 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Save 7%
£749.00£699.00
Indesit Push&Go BWE 81496X WV UK 8kg Washing Machine with 1400 rpm - White - A Rated, White
Indesit
Indesit Push&Go BWE 81496X WV UK 8kg Washing Machine with 1400 rpm - White - A Rated, White
Save 7%
£299.00£279.00
8kg
Samsung Galaxy A26 5G 256GB Smartphone in Black, Black
Samsung
Samsung Galaxy A26 5G 256GB Smartphone in Black, Black
Save 7%
£289.00£269.00
Sharp QW-NI13I49EX-EN Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Sharp
Sharp QW-NI13I49EX-EN Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Save 7%
£269.00£249.00
Belling ComfortCook BEL BI603MFC STA Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Belling
Belling ComfortCook BEL BI603MFC STA Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Save 7%
£289.00£269.00
Belling BEL IHL603 60cm Induction Hob - Black, Black
Belling
Belling BEL IHL603 60cm Induction Hob - Black, Black
Save 7%
£269.00£249.00
Smeg 50s Style Retro Right Hand Hinge FAB28RPB5UK 153cm High Small Fridge - Pastel Blue - D Rated, Blue
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RPB5UK 153cm High Small Fridge - Pastel Blue - D Rated, Blue
Save 7%
£1,339.00£1,239.00
Indesit IM K12 BUK 22 Litre 38cm High, Built In Small Microwave with Grill - Black, Black
Indesit
Indesit IM K12 BUK 22 Litre 38cm High, Built In Small Microwave with Grill - Black, Black
Save 7%
£289.00£269.00
Smeg Classic PM3953D Mixed Fuel Induction Hob - Black, Black
Smeg
Smeg Classic PM3953D Mixed Fuel Induction Hob - Black, Black
Save 7%
£1,569.00£1,459.00
Hisense 3S Series WD3S1043BW3 Wifi Connected 10.5Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hisense
Hisense 3S Series WD3S1043BW3 Wifi Connected 10.5Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Save 7%
£449.00£419.00
Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
Smeg
Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
Save 7%
£1,719.00£1,599.00
Bosch Series 4 KGN362LDFG 186cm High 60/40 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
Bosch
Bosch Series 4 KGN362LDFG 186cm High 60/40 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
Save 7%
£749.00£699.00
Smeg SI2951D Induction Hob - Black, Black
Smeg
Smeg SI2951D Induction Hob - Black, Black
Save 7%
£1,349.00£1,259.00
Smeg 50's Retro KLF03GRUK Kettle - Grey, Grey
Smeg 50's Retro
Smeg 50's Retro KLF03GRUK Kettle - Grey, Grey
Save 7%
£139.00£129.00
Smeg Classic PX364LMB 60cm Gas Hob - Matt Black, Black
Smeg
Smeg Classic PX364LMB 60cm Gas Hob - Matt Black, Black
Save 7%
£449.00£419.00
Smeg 50's Retro TSF01PKUK 2 Slice Toaster - Pink, Pink
Smeg
Smeg 50's Retro TSF01PKUK 2 Slice Toaster - Pink, Pink
Save 7%
£139.00£129.00
Smeg Classic SF9390X1 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Classic SF9390X1 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Save 7%
£1,569.00£1,459.00
Hive Mini H&HW Self Install with 3.0 Hive Hub Smart Thermostat - Self Install - White, White
Hive
Hive Mini H&HW Self Install with 3.0 Hive Hub Smart Thermostat - Self Install - White, White
Save 7%
£149.00£139.00
Samsung Galaxy A26 5G 256GB Smartphone in Mint, Green
Samsung
Samsung Galaxy A26 5G 256GB Smartphone in Mint, Green
Save 7%
£289.00£269.00
Samsung Galaxy A26 5G 256GB Smartphone in White, White
Samsung
Samsung Galaxy A26 5G 256GB Smartphone in White, White
Save 7%
£289.00£269.00
Panasonic W61A 50" 4K Ultra HD Smart Freely TV - TB-50W61AEY, Black
Panasonic
Panasonic W61A 50" 4K Ultra HD Smart Freely TV - TB-50W61AEY, Black
Save 7%
£429.00£399.00
ASUS TUF Gaming A18 Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 7, 1TB SSD - Grey, Grey
Asus
ASUS TUF Gaming A18 Gaming Laptop - NVIDIA GeForce RTX 5060, AMD Ryzen 7, 1TB SSD - Grey, Grey
Save 7%
£1,499.00£1,399.00
Samsung Series 7 SpaceMax RS70F68QBFEU Wifi Connected Total No Frost American Fridge Freezer - Black - B Rated, Black
Samsung
Samsung Series 7 SpaceMax RS70F68QBFEU Wifi Connected Total No Frost American Fridge Freezer - Black - B Rated, Black
Save 6%
£1,699.00£1,599.00
Hisense 3 Series WDQA8014EVJMT 8Kg/5Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
Hisense
Hisense 3 Series WDQA8014EVJMT 8Kg/5Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
Save 6%
£349.00£329.00
Smeg 50s Style Retro Left Hand Hinge FAB32LBL5UK 197cm High 60/40 Frost Free Fridge Freezer - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB32LBL5UK 197cm High 60/40 Frost Free Fridge Freezer - Black - D Rated, Black
Save 6%
£1,859.00£1,749.00
Hotpoint HDG6GDC2TWX 60cm Double Oven Gas Cooker - Stainless Steel - A+/A Rated, Stainless Steel
Hotpoint
Hotpoint HDG6GDC2TWX 60cm Double Oven Gas Cooker - Stainless Steel - A+/A Rated, Stainless Steel
Save 6%
£669.00£629.00
Samsung DU8500 75" 4K Ultra HD Smart TV [2024] - UE75DU8500, Grey
Samsung
Samsung DU8500 75" 4K Ultra HD Smart TV [2024] - UE75DU8500, Grey
Save 6%
£849.00£799.00
LG G56LS 65" 4K Ultra HD OLED Smart TV - OLED65G56LS, Silver
LG
LG G56LS 65" 4K Ultra HD OLED Smart TV - OLED65G56LS, Silver
Save 6%
£3,099.00£2,899.00
Samsung QN85D 75" 4K Ultra HD MiniLED Neo QLED Smart TV - QE75QN85D, Silver
Samsung
Samsung QN85D 75" 4K Ultra HD MiniLED Neo QLED Smart TV - QE75QN85D, Silver
Save 6%
£1,599.00£1,499.00
LG C55LA 55" 4K Ultra HD OLED Smart TV - OLED55C55LA, Silver
LG
LG C55LA 55" 4K Ultra HD OLED Smart TV - OLED55C55LA, Silver
Save 6%
£1,699.00£1,599.00
Bosch Series 2 KIN85NFE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIN85NFE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Save 6%
£779.00£729.00
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, Intel Core i7, 1TB SSD - Black, Black
3XS
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, Intel Core i7, 1TB SSD - Black, Black
Save 6%
£1,799.00£1,699.00
Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Black Titanium Milanese Loop - L, Black
Apple
Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Black Titanium Milanese Loop - L, Black
Save 6%
£899.00£849.00
Russell Hobbs RH82BUFZ1E1W Integrated Under Counter Freezer with Sliding Door Fixing Kit - E Rated, White
Russell Hobbs
Russell Hobbs RH82BUFZ1E1W Integrated Under Counter Freezer with Sliding Door Fixing Kit - E Rated, White
Save 6%
£319.00£299.00
LG C55LA 77" 4K Ultra HD OLED Smart TV [2025] - OLED77C55LA, Silver
LG
LG C55LA 77" 4K Ultra HD OLED Smart TV [2025] - OLED77C55LA, Silver
Save 6%
£3,499.00£3,299.00
Haier I-Link HADG6CBS4BWIFI Wifi Connected 60cm Angled Chimney Cooker Hood - Black, Black
Haier
Haier I-Link HADG6CBS4BWIFI Wifi Connected 60cm Angled Chimney Cooker Hood - Black, Black
Save 6%
£499.00£469.00
Candy Idea FIDCX615 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Candy
Candy Idea FIDCX615 Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Save 6%
£179.00£169.00