AO Sale

  •  SALE on, save up to 52%
  •  Average Saving £51
  •  Average Discount 13%
  •  Average Price (RRP) £719

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5320.0%
Smeg4571.4%
Apple4470.4%
Samsung3951.6%
Hisense3001.9%
AEG2761.1%
Beko2490.5%
Bosch2222.0%
Hotpoint1860.7%
Playstation1790.6%
Russell Hobbs1592.7%
NEFF1330.2%
Xbox1330.8%
Hoover1211.5%
LG1171.9%
Asus1110.7%
Stoves1080.7%
Indesit1021.0%
Miele981.2%
Nintendo940.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £50.89. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 123 days to go!

NEFF N30 S153HAX02G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
NEFF
NEFF N30 S153HAX02G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
From
£619.00
Bosch Series 2 DLN53AA70B 53 cm Canopy Cooker Hood - Grey, Grey
Bosch
Bosch Series 2 DLN53AA70B 53 cm Canopy Cooker Hood - Grey, Grey
From
£129.00
Rangemaster Elise ELS110DFFSL 110cm Dual Fuel Range Cooker - Slate - A/A Rated, Graphite
Rangemaster
Rangemaster Elise ELS110DFFSL 110cm Dual Fuel Range Cooker - Slate - A/A Rated, Graphite
From
£3,299.00
Hotpoint UIF9.3FLBX 90cm Island Cooker Hood - Stainless Steel, Stainless Steel
Hotpoint
Hotpoint UIF9.3FLBX 90cm Island Cooker Hood - Stainless Steel, Stainless Steel
From
£529.00
Indesit IHGC6.5LMX 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Indesit
Indesit IHGC6.5LMX 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£199.00
Bissell SpotClean Pro 1558E Carpet Cleaner, Titanium
Bissell
Bissell SpotClean Pro 1558E Carpet Cleaner, Titanium
From
£149.00
Samsung Galaxy S22 Ultra - As New 128GB Smartphone in Phantom Black, Black
Samsung
Samsung Galaxy S22 Ultra - As New 128GB Smartphone in Phantom Black, Black
From
£619.00
Ring Chime Pro - Chime and WiFi Extender Smart Doorbell - White, White
Ring
Ring Chime Pro - Chime and WiFi Extender Smart Doorbell - White, White
From
£49.00
Hisense RB440N4ACA 202cm High 70/30 No Frost Fridge Freezer - Stainless Steel - A Rated, Stainless Steel
Hisense
Hisense RB440N4ACA 202cm High 70/30 No Frost Fridge Freezer - Stainless Steel - A Rated, Stainless Steel
From
£749.00
Smeg Concert C6IPBLT2 60cm Electric Cooker with Induction Hob - Black - A Rated, Black
Smeg
Smeg Concert C6IPBLT2 60cm Electric Cooker with Induction Hob - Black - A Rated, Black
From
£1,399.00
Swan Retro ST19010BN 2 Slice Toaster - Black, Black
Swan
Swan Retro ST19010BN 2 Slice Toaster - Black, Black
From
£39.00
Siemens IQ-700 EX851HVC1E 80cm Induction Hob - Black, Black
Siemens
Siemens IQ-700 EX851HVC1E 80cm Induction Hob - Black, Black
From
£999.00
Rangemaster Classic Quiet Boil RMCLDK201SB Kettle - Stone Blue, Blue
Rangemaster Classic
Rangemaster Classic Quiet Boil RMCLDK201SB Kettle - Stone Blue, Blue
From
£96.00
Smeg Portofino CPF9iPR 90cm Electric Range Cooker with Induction Hob - Red - A+ Rated, Red
Smeg
Smeg Portofino CPF9iPR 90cm Electric Range Cooker with Induction Hob - Red - A+ Rated, Red
From
£3,399.00
Indesit Push&Go BDE 96436 KV UK 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
Indesit
Indesit Push&Go BDE 96436 KV UK 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
From
£419.00
Fisher & Paykel Series 11 Minimal Compact OS60SDLX1 Built In Steam Oven - Black / Stainless Steel, Black
Fisher & Paykel
Fisher & Paykel Series 11 Minimal Compact OS60SDLX1 Built In Steam Oven - Black / Stainless Steel, Black
From
£3,689.00
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
From
£319.00
HMD Skyline 256GB Smartphone in Pink, Pink
HMD
HMD Skyline 256GB Smartphone in Pink, Pink
From
£299.00
Belkin BoostCharge Pro Qi2 15w Convertible Magnetic Wireless Charging Stand + Cable (Wall Charger Not Included) - Black, Black
Belkin
Belkin BoostCharge Pro Qi2 15w Convertible Magnetic Wireless Charging Stand + Cable (Wall Charger Not Included) - Black, Black
From
£39.00
AEG CGX6130ACB 60cm Gas Cooker - Black - A/A Rated, Black
AEG
AEG CGX6130ACB 60cm Gas Cooker - Black - A/A Rated, Black
From
£719.00
Hisense CH6T10BXUK Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
Hisense
Hisense CH6T10BXUK Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
From
£129.00
Rangemaster Estel Deluxe ESDL90DFPBOR/CM1 90cm Dual Fuel Range Cooker - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPBOR/CM1 90cm Dual Fuel Range Cooker - Bordeaux / Chrome - A/A Rated, Red
From
£2,899.00
NEFF N90 V68AUX4C0 Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
NEFF
NEFF N90 V68AUX4C0 Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£2,989.00
Hotpoint HPG2 6573W XP4UK Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Hotpoint
Hotpoint HPG2 6573W XP4UK Plumbed Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£929.00
Hotpoint DUH 10D IX Built Under Electric Double Oven - Stainless Steel - A Rated, Stainless Steel
Hotpoint
Hotpoint DUH 10D IX Built Under Electric Double Oven - Stainless Steel - A Rated, Stainless Steel
From
£420.00
Sage The Barista Touch Impress with Cold Brew Espresso Coffee Machine - Almond Nougat - SES882ALM4GUK1, Gold
Sage
Sage The Barista Touch Impress with Cold Brew Espresso Coffee Machine - Almond Nougat - SES882ALM4GUK1, Gold
From
£1,199.00
Rangemaster Classic CL100ECPPCR/CM1 100cm Electric Range Cooker with Ceramic Hob - Pale Cream / Chrome - A Rated, Cream
Rangemaster
Rangemaster Classic CL100ECPPCR/CM1 100cm Electric Range Cooker with Ceramic Hob - Pale Cream / Chrome - A Rated, Cream
From
£2,699.00
Samsung Galaxy Watch 8 Classic LTE 2025, GPS - 46mm - White, White
Samsung
Samsung Galaxy Watch 8 Classic LTE 2025, GPS - 46mm - White, White
From
£499.00
PlayStation PS5 Media Remote - White, White
Playstation
PlayStation PS5 Media Remote - White, White
From
£25.00
AEG ComfortLift FFB93807PM Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
AEG
AEG ComfortLift FFB93807PM Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
From
£800.00
NEFF N50 C1AMG84N0B 44 Litre 45cm High, Built In Combination Microwave Oven - Stainless Steel, Stainless Steel
NEFF
NEFF N50 C1AMG84N0B 44 Litre 45cm High, Built In Combination Microwave Oven - Stainless Steel, Stainless Steel
From
£599.00
Bosch Series 2 DWP74BC50B Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 2 DWP74BC50B Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£279.00
Rangemaster Professional Plus PROP100EISS/C 100cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Professional Plus PROP100EISS/C 100cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£2,699.00
NEFF N70 D95BMP5N0B 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
NEFF
NEFF N70 D95BMP5N0B 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£758.00
Smeg Opera A1-9 90cm Dual Fuel Range Cooker - Stainless Steel - A+ Rated, Stainless Steel
Smeg
Smeg Opera A1-9 90cm Dual Fuel Range Cooker - Stainless Steel - A+ Rated, Stainless Steel
From
£2,719.00
Samsung Galaxy S21 5G - As New 128GB Smartphone in Phantom Grey, Grey
Samsung
Samsung Galaxy S21 5G - As New 128GB Smartphone in Phantom Grey, Grey
From
£299.00
Ring Video Doorbell Pro 2 Plug-In Smart Doorbell HD+ 1536p - Nickel, Aluminium
Ring
Ring Video Doorbell Pro 2 Plug-In Smart Doorbell HD+ 1536p - Nickel, Aluminium
From
£200.00
Smeg 50's Retro Espresso Coffee Machine - Cream - ECF02CRUK, Cream
Smeg
Smeg 50's Retro Espresso Coffee Machine - Cream - ECF02CRUK, Cream
From
£319.00
CDA CFWC604BL Wine Cooler - Black - G Rated, Black
CDA
CDA CFWC604BL Wine Cooler - Black - G Rated, Black
From
£549.00
Swan Alexa SK14650BLKN Kettle with Temperature Selector - Black, Black
Swan
Swan Alexa SK14650BLKN Kettle with Temperature Selector - Black, Black
From
£60.00
Tower T134000BLG Steam Cleaner, Black
Tower
Tower T134000BLG Steam Cleaner, Black
From
£25.00
Remington HYDRAluxe AS8901 Hot Air Styler - White, White
Remington
Remington HYDRAluxe AS8901 Hot Air Styler - White, White
From
£29.00