AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £61
  •  Average Discount 13%
  •  Average Price (RRP) £728

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5320.1%
Smeg4741.6%
Apple4140.2%
Samsung3821.5%
Hisense2941.5%
AEG2790.3%
Beko2640.7%
Bosch2291.7%
Hotpoint1860.8%
Playstation1692.1%
NEFF1460.4%
Russell Hobbs1410.6%
Xbox1310.8%
LG1192.0%
Indesit1121.2%
Hoover1101.3%
Asus1070.9%
Stoves1070.7%
Miele1030.5%
Nintendo1000.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £60.71. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 114 days to go!

Fridgemaster MUR4894ES Compact 84cm High Fridge with Ice Box - Stainless Steel - E Rated, Stainless Steel
Fridgemaster
Fridgemaster MUR4894ES Compact 84cm High Fridge with Ice Box - Stainless Steel - E Rated, Stainless Steel
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Swan Alexa SK14650BLKN Kettle with Temperature Selector - Black, Black
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Nintendo Joy-Con Wireless Gaming Controller - Pastel Pink, Pink
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AEG 5000 Series ORC5S331EW 186cm High 70/30 Fridge Freezer - White - E Rated, White
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Lenovo IdeaPad Slim 3 15.6" Laptop - Intel Core i3 N-series, 128GB eUFS, 8 GB RAM - Grey, Grey
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HoMedics SBM-179H-GB Electric Massager, Black
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Philips Hue Play HDMI Sync Box 8K, Black
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Philips 5000 series Over-Ear Headphones - Black, Black
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Apple iPhone 16e Silicone Case for iPhone 16e - Fuchsia, Pink
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JBL Charge 6 Wireless Speaker - Khaki, Green
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Apple USB-C to MagSafe 3 Cable (2m) - Silver, Silver
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LG UA73006 65" 4K Ultra HD Smart TV - 65UA73006LA, Black
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Bertazzoni Master Deluxe Series MASCH94I1EXT 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
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Hisense E7Q 65" 4K Ultra HD QLED Smart TV - 65E78QTUK, Black
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Philips Hue Ambiance Impress Outdoor Wall light, Black
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Kenwood kMix KMX760GR Stand Mixer with 5 Litre Bowl - Green, Green
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Whirlpool WSIC3M27CUKN Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
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Rangemaster Nexus NEX90DFFBL/C 90cm Dual Fuel Range Cooker - Black - A/A Rated, Black
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Ninja Foodi Dual Zone AF300UK Air Fryer - Black, Black
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Smeg Cucina PV275B 72cm Gas Hob - Black, Black
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Breville Curve VTT911 4 Slice Toaster - White, White
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Beko BCFD473 178cm High 70/30 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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CyberPowerPC AO22225 Gaming PC - AMD Ryzen 5, 500GB SSD - Black, Black
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Tower T513005PL Upright Vacuum Cleaner, Silver
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Siemens IQ-700 WQ46B2CXGB 9Kg Heat Pump Tumble Dryer - Silver - A+++ Rated, Silver
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JBL PartyBox Club 120 160 Watt Party Speaker - Black, Black
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MSI Cyborg 15 AI A1VFK-001UK 15.6" Gaming Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 512GB SSD - Black, Black
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Call of Duty: Black Ops 6 - Cross-Gen Bundle for Xbox Series X/Series S - Digital Download, White
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HoMedics HOMHHP-355-15-GB Electric Massager, White
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Logitech G335 Wired Gaming Headset - Black, Black
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Panasonic Z80 48" 4K Ultra HD OLED Smart Fire Freely TV [2024] - TV-48Z80AEY, Black
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Acer 14" Chromebook Spin 314 CP314-2HN - Silver, Silver
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JBL Tune 520BT Over-ear Headphones - Black, Black
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Electra MWST20LB 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black, Black
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Fairphone Fairbuds 2.0 True Wireless Noise Cancelling Earbuds - Black, Black
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Apple iPad Air 13" 1TB WiFi 2025 - Space Grey, Space Grey
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