AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Dualit Architect 26526 2 Slice Toaster - Stainless Steel, Stainless Steel
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Dualit Architect 26526 2 Slice Toaster - Stainless Steel, Stainless Steel
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£89.00
Beko DTBC10001W 10Kg Condenser Tumble Dryer - White - B Rated, White
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£299.00
Gtech ProLite Cordless Vacuum Cleaner with up to 30 Minutes Run Time - Black / Green - 1-03-266, Black
Gtech
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£104.00
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Samsung HW-S700D 3.1 Soundbar with Wireless Subwoofer - Titan Black, Black
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Samsung HW-S700D 3.1 Soundbar with Wireless Subwoofer - Titan Black, Black
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Dyson Supersonic Hair Dryer - Onyx / Gold, Black
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Dyson Supersonic Hair Dryer - Onyx / Gold, Black
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£329.00
Fitbit Sense 2 Smart Watch - Blue Mist/Soft Gold, Blue
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£219.00
Stoves Richmond 100cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
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Rangemaster Estel Deluxe ESDLB110DFPMNT/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Mint / Chrome - A/A Rated, Green
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£3,999.00
Krcher K3 Power Control Pressure Washer - Yellow, Yellow
Kärcher
Krcher K3 Power Control Pressure Washer - Yellow, Yellow
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£129.00
Hotpoint HTG5GCB 50cm Single Oven Gas Cooker - Black - A+/A Rated, Black
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£379.00
Sharp HT-SB700 HT-SB700 2.0.2 Soundbar - Black, Black
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Sharp HT-SB700 HT-SB700 2.0.2 Soundbar - Black, Black
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£199.00
Rangemaster Classic Deluxe CLDL90EIPSLT/AB1 90cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
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Rangemaster Classic Deluxe CLDL90EIPSLT/AB1 90cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
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Smeg FMI020X 20 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
Smeg
Smeg FMI020X 20 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
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£369.00
Beko HarvestFresh ASP342VPZ Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
Beko
Beko HarvestFresh ASP342VPZ Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
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Belling ComfortCook BEL IHT603 60cm Induction Hob - Black, Black
Belling
Belling ComfortCook BEL IHT603 60cm Induction Hob - Black, Black
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£249.00
Hisense E77NQTUK PRO 65" 4K Ultra HD QLED Smart Freely TV [2024] - 65E77NQTUK PRO, Grey
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Hisense E77NQTUK PRO 65" 4K Ultra HD QLED Smart Freely TV [2024] - 65E77NQTUK PRO, Grey
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Fitbit Sense 2 Smart Watch - Lunar White/Platinum, White
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Fitbit Sense 2 Smart Watch - Lunar White/Platinum, White
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LG NatureFRESH GSBC40PYPE Total No Frost American Fridge Freezer - Prime Silver - E Rated, Silver
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£722.00
Rangemaster Estel Deluxe ESDLB110DFPPCR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Antique Brass - A/A Rated, Cream
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Rangemaster Estel Deluxe ESDLB110DFPPCR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Antique Brass - A/A Rated, Cream
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£4,199.00
LG gram Hybrid AI 14Z90T-G 14" Laptop - Intel Core Ultra 7, 512GB SSD, 16 GB RAM - Obsidian Black - [2025], Black
LG
LG gram Hybrid AI 14Z90T-G 14" Laptop - Intel Core Ultra 7, 512GB SSD, 16 GB RAM - Obsidian Black - [2025], Black
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Sharp HT-SB140(MT) 2 Soundbar - Black, Black
Sharp
Sharp HT-SB140(MT) 2 Soundbar - Black, Black
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£69.00
Rangemaster Classic Deluxe CLDL90EIPGBL/CM1 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
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Braun All-in-One Series 7, 15in1 Hair Clipper - Black / Blue, Black
Braun
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£65.00
BeModern Espire 15784 Coal Bed Electric Stove With Remote Control - Matte Black, Black
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£499.00
Smeg 50s Style Retro Left Hand Hinge FAB32LRD5UK 197cm 60/40 Frost Free Fridge Freezer - Red - D Rated, Red
Smeg
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AEG HGB64420YM 60cm Gas Hob - Stainless Steel, Stainless Steel
AEG
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£409.00
Hisense HS523E15WUK Slimline Dishwasher - White - E Rated, White
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Hisense HS523E15WUK Slimline Dishwasher - White - E Rated, White
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£236.00
CDA Florence Sea Holly 199cm 60/40 Frost Free Fridge Freezer - Sea Holly - D Rated, Blue
CDA
CDA Florence Sea Holly 199cm 60/40 Frost Free Fridge Freezer - Sea Holly - D Rated, Blue
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Hisense BI61111AXUK Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Hisense
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Russell Hobbs Distinctions 26432 2 Slice Toaster - Titanium, Titanium
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£59.00
AEG 5000 SurroundCook CCX6540ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
AEG
AEG 5000 SurroundCook CCX6540ACB 60cm Double Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
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£599.00
Fitbit Versa 4 Smart Watch - Black/Graphite, Black
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£179.00
Rangemaster Estel Deluxe ESDLB110DFPPCR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPPCR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
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Nokia 110 4G 2nd Edition Mobile Phone in Midnight Blue, Blue
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£45.00
Indesit I6GGMMW/UK 60cm Single Oven Gas Cooker - White, White
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Indesit I6GGMMW/UK 60cm Single Oven Gas Cooker - White, White
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£399.00
Beko HygieneIntense BDFN15440G Full Size Dishwasher - Graphite - C Rated, Silver
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Beko HygieneIntense BDFN15440G Full Size Dishwasher - Graphite - C Rated, Silver
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Sharp HD2225K 32" HD Smart Roku TV [2025] - 1T-C32HD2225KB, Black
Sharp
Sharp HD2225K 32" HD Smart Roku TV [2025] - 1T-C32HD2225KB, Black
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Rangemaster Classic Deluxe CLDL90EIPMGR/AB1 90cm Electric Range Cooker with Induction Hob - Mineral Green / Antique Brass - A/A Rated, Green
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Braun Series 5 Mens Shaver - Black, Black
Braun
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Bear, The AO Teddy, Green
AO
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Smeg 50's Retro KLF03PBUK Kettle - Pastel Blue, Blue
Smeg 50's Retro
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AEG DGE5861HB 77 cm Canopy Cooker Hood - Black, Black
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£469.00