AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Hisense HS622E90XUK Full Size Dishwasher - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense HS622E90XUK Full Size Dishwasher - Stainless Steel - E Rated, Stainless Steel
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CDA Florence Barley 199cm 60/40 Frost Free Fridge Freezer - Barley - D Rated, Cream
CDA
CDA Florence Barley 199cm 60/40 Frost Free Fridge Freezer - Barley - D Rated, Cream
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KitchenAid Artisan 5KSM125BAC Stand Mixer - Almond Cream, Cream
KitchenAid
KitchenAid Artisan 5KSM125BAC Stand Mixer - Almond Cream, Cream
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Russell Hobbs Distinctions Espresso Coffee Machine - Ocean Blue - 26451, Blue
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Russell Hobbs Distinctions Espresso Coffee Machine - Ocean Blue - 26451, Blue
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Fitbit Versa 4 Smart Watch - Pink Sand/Copper Rose, Pink
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£179.00
Rangemaster Estel Deluxe ESDLB110DFPSLT/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
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Microsoft 365 Family Office Suite 6 Users - Annual Renewable Subscription, 12 Months Included, White
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£96.00
Rangemaster Classic Deluxe CLDLB110DFPCBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CLDLB110DFPCBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black / Chrome - A Rated, Black
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£3,999.00
AEG 5000 Series LFE50944B 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
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9kg
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Garnet Red - A Rated, Red
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Rangemaster Classic Deluxe CLDL100EIPBOR/CM1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
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£3,599.00
Braun Series 9 Mens Shaver - Black / Silver, Black
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Rug Doctor 1095527 Carpet Cleaner with Tool Kit and Detergent Bundle, Black
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Smeg DF344BW Full Size Dishwasher - White - B Rated, White
Smeg
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£499.00
Bosch Series 2 DWP64BC50B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bosch
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Hisense HS622E90BUK Full Size Dishwasher - Black - E Rated, Black
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£289.00
AEG 6000 SteamBake CCX6740ACM 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
AEG
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Fitbit Versa 4 Smart Watch - Waterfall Blue/Platinum, Blue
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Morphy Richards Turbosteam 2 in 1 Garment Steamer and Iron 361001 Handheld Garment Steamer - Red / Black, Red
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Rangemaster Estel Deluxe ESDLB110DFPSLT/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
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ASUS 14" CX1405 Chromebook - Grey, Grey
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£279.00
Beko CaffeExperto CEG7348X Bean to Cup Coffee Machine - Black / Stainless Steel, Black
Beko
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£499.00
Rangemaster Classic Deluxe CLDL100EIPHTH/CM1 100cm Electric Range Cooker with Induction Hob - Heather / Chrome - A/A Rated, Purple
Rangemaster
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Braun Series 3 Mens Shaver - Blue, Blue
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£119.00
Rug Doctor 1093306 Portable Spot Cleaner, Black
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£125.00
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Smeg 50's Retro HMF01PKUK Hand Mixer with 3 Accessories - Pink, Pink
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£149.00
Rug Doctor 1093391 Flexclean All in One Floor Cleaner, Black
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£269.00
CDA Betty Barley 144cm 80/20 Small Fridge Freezer - Barley - D Rated, Cream
CDA
CDA Betty Barley 144cm 80/20 Small Fridge Freezer - Barley - D Rated, Cream
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£399.00
Melitta Calibra 6766579 Coffee Grinder - Black / Stainless Steel, Black
Melitta
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£89.00
Star Buy
Russell Hobbs Distinctions 26430 2 Slice Toaster - Black, Black
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Philips Hue Ambiance White GU10 6 Pack, White
Philips Hue
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£119.00
Black + Decker FSMH13E5-GB Steam Mop - White, White
Black + Decker
Black + Decker FSMH13E5-GB Steam Mop - White, White
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£57.00
Stoves Richmond 90Ei TCH 90cm Electric Range Cooker with Induction Hob - Black - A/A/A Rated, Black
Stoves
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Rangemaster Estel Deluxe ESDLB110EIPMNT/AB1 110cm Electric Range Cooker with Induction Hob - Mint / Antique Brass - A Rated, Green
Rangemaster
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Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
Hotpoint
Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
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£375.00
Rangemaster Classic OC CLO110EIPPCR/CM1 110cm Electric Range Cooker with Zone induction hob Hob - Cream / Antique Brass - A Rated, Cream
Rangemaster
Rangemaster Classic OC CLO110EIPPCR/CM1 110cm Electric Range Cooker with Zone induction hob Hob - Cream / Antique Brass - A Rated, Cream
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£3,499.00
Braun Series 5 Mens Shaver - Black, Black
Braun
Braun Series 5 Mens Shaver - Black, Black
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£35.00
Wpro Anti-Limescale Magnet, Silver
Wpro
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£29.00
Smeg Left Hand Hinge Mini Bar FAB5LWH5 72cm Fridge - White - D Rated, White
Smeg
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Beko AeroPerfect RecycledNet BBIF22300B Built In Electric Single Oven - Black - A Rated, Black
Beko
Beko AeroPerfect RecycledNet BBIF22300B Built In Electric Single Oven - Black - A Rated, Black
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Dualit Classic Vario 20245 2 Slice Toaster - Stainless Steel, Stainless Steel
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Dualit Classic Vario 20245 2 Slice Toaster - Stainless Steel, Stainless Steel
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CDA Betty Sea Holly 144cm 80/20 Small Fridge Freezer - Sea Holly - D Rated, Blue
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CDA Betty Sea Holly 144cm 80/20 Small Fridge Freezer - Sea Holly - D Rated, Blue
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£399.00