AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Tresemme Power Dry 2200 Hair Dryer - Black, Black
Tresemme
Tresemme Power Dry 2200 Hair Dryer - Black, Black
From
£16.00
Star Buy
Beko IndyFlex HII85700UFT 78cm Induction Hob - Black, Black
Beko
Beko IndyFlex HII85700UFT 78cm Induction Hob - Black, Black
From
£499.00
Apple iPhone 11 - As New 64GB in Purple, Purple
Apple
Apple iPhone 11 - As New 64GB in Purple, Purple
From
£205.00
Beko BLS4682 Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Beko
Beko BLS4682 Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£279.00
Shark Detect Pro Cordless Pet Auto-Empty System Cordless Vacuum Cleaner with up to 60 Minutes Run Time - White / Brass - IW3611UKT, White
Shark
Shark Detect Pro Cordless Pet Auto-Empty System Cordless Vacuum Cleaner with up to 60 Minutes Run Time - White / Brass - IW3611UKT, White
From
£449.00
Russell Hobbs Distinctions Espresso Coffee Machine - Black - 26450, Black
Russell Hobbs
Russell Hobbs Distinctions Espresso Coffee Machine - Black - 26450, Black
From
£153.00
AEG HGE64200SM 59cm Gas Hob - Stainless Steel, Stainless Steel
AEG
AEG HGE64200SM 59cm Gas Hob - Stainless Steel, Stainless Steel
From
£189.00
Fairphone 5 5G 128GB Smartphone in Green, Green
Fairphone
Fairphone 5 5G 128GB Smartphone in Green, Green
From
£344.00
TCL V6C 75" 4K Ultra HD Smart Google TV [2025] - 75V6C-UK, Silver
TCL
TCL V6C 75" 4K Ultra HD Smart Google TV [2025] - 75V6C-UK, Silver
From
£489.00
Rangemaster Estel Deluxe ESDLO110DFPGBL/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A/A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPGBL/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A/A Rated, Black
From
£3,699.00
LG gram Pro Hybrid AI 16Z90TS-G 16" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Eclipse Grey - [2025], Grey
LG
LG gram Pro Hybrid AI 16Z90TS-G 16" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Eclipse Grey - [2025], Grey
From
£1,199.00
LG UltraGear Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
LG
LG UltraGear Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
From
£179.00
PDP Afterglow Wave Xbox Series X|S Dual Charger Charging Dock For Xbox Series S,Xbox Series X - Black, Black
PDP
PDP Afterglow Wave Xbox Series X|S Dual Charger Charging Dock For Xbox Series S,Xbox Series X - Black, Black
From
£26.00
Indesit My Time IDMA 75624 MY TIME UK 7Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Indesit
Indesit My Time IDMA 75624 MY TIME UK 7Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£329.00
Rangemaster Classic Deluxe OC CLDLO110EIPCBL/AB1 110cm Electric Range Cooker with Induction Hob - Charcoal Black / Antique Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPCBL/AB1 110cm Electric Range Cooker with Induction Hob - Charcoal Black / Antique Brass - A/A Rated, Black
From
£4,199.00
Braun Series 3 Mens Shaver - Black, Black
Braun
Braun Series 3 Mens Shaver - Black, Black
From
£55.00
AEG ComboHob CCE84751FB Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
AEG
AEG ComboHob CCE84751FB Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£2,279.00
Tresemme Salon Professional Smooth Volume Hot Air Styler - Black / Gold, Black
Tresemme
Tresemme Salon Professional Smooth Volume Hot Air Styler - Black / Gold, Black
From
£27.00
De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Sage Green - EC260.GR, Green
Delonghi
De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Sage Green - EC260.GR, Green
From
£99.00
Ring Solar Panel, Black
Ring
Ring Solar Panel, Black
From
£50.00
Haier Series 4 HDB4H7A2TBERX80 7Kg Integrated Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
Haier
Haier Series 4 HDB4H7A2TBERX80 7Kg Integrated Heat Pump Tumble Dryer - Anthracite - A++ Rated, Grey
From
£549.00
7kg
Fisher & Paykel Series 7 CI302DTB4 Induction Hob - Black, Black
Fisher & Paykel
Fisher & Paykel Series 7 CI302DTB4 Induction Hob - Black, Black
From
£779.00
Hoover HO6 M5G3HTB Wifi Connected Built In Electric Single Oven - Black - A++ Rated, Black
Hoover
Hoover HO6 M5G3HTB Wifi Connected Built In Electric Single Oven - Black - A++ Rated, Black
From
£469.00
DJI Avata 2 Fly More Combo (Single Battery) Drone, Black
DJI
DJI Avata 2 Fly More Combo (Single Battery) Drone, Black
From
£779.00
Rangemaster Estel Deluxe ESDLO110DFPGBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPGBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
From
£3,249.00
LG UltraWide Wide Quad HD 100Hz Curved Monitor with FreeSync - Black, Black
LG
LG UltraWide Wide Quad HD 100Hz Curved Monitor with FreeSync - Black, Black
From
£199.00
PDP Afterglow Wave PS5 Dual Charger Charging Dock For PlayStation 5 - White, White
PDP
PDP Afterglow Wave PS5 Dual Charger Charging Dock For PlayStation 5 - White, White
From
£26.00
Bosch PKS 55 0.603.500.070 Electric Handsaw - Green, Green
Bosch
Bosch PKS 55 0.603.500.070 Electric Handsaw - Green, Green
From
£99.00
Rangemaster Classic Deluxe CLDL100EIPPCR/AB1 100cm Electric Range Cooker with Induction Hob - Cream / Antique Brass - A/A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe CLDL100EIPPCR/AB1 100cm Electric Range Cooker with Induction Hob - Cream / Antique Brass - A/A Rated, Cream
From
£3,799.00
Braun All-in-one Series 5 Mens Shaver - Black, Black
Braun
Braun All-in-one Series 5 Mens Shaver - Black, Black
From
£39.00
AEG HKB75820NB 74cm Gas Hob - Black, Black
AEG
AEG HKB75820NB 74cm Gas Hob - Black, Black
From
£429.00
Tresemme Volume Heated Roller - Black / Pink, Black
Tresemme
Tresemme Volume Heated Roller - Black / Pink, Black
From
£25.00
De'Longhi Ballerina KBD3001.W Kettle - White, White
De'Longhi Ballerina
De'Longhi Ballerina KBD3001.W Kettle - White, White
From
£45.00
Jura Z10 15360 Wifi Connected Bean to Cup Coffee Machine - Aluminium / White, Aluminium
Jura
Jura Z10 15360 Wifi Connected Bean to Cup Coffee Machine - Aluminium / White, Aluminium
From
£1,899.00
Ring Battery Powered Spotlight Cam Plus Full HD 1080p IP security camera - White, White
Ring
Ring Battery Powered Spotlight Cam Plus Full HD 1080p IP security camera - White, White
From
£129.00
Hoover H-DISH 500 HI5C6F0S-80 Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - C Rated, Silver
Hoover
Hoover H-DISH 500 HI5C6F0S-80 Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - C Rated, Silver
From
£329.00
Russell Hobbs 23460-56 Salt & Pepper Grinders - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs 23460-56 Salt & Pepper Grinders - Stainless Steel, Stainless Steel
From
£29.00
Fisher & Paykel Series 7 CI905DTB4 90cm Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
Fisher & Paykel
Fisher & Paykel Series 7 CI905DTB4 90cm Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£1,517.00
LG VX70 Series AI Direct Drive F4X7011TWB 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
LG
LG VX70 Series AI Direct Drive F4X7011TWB 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£549.00
Rangemaster Estel Deluxe ESDLO110DFPHTH/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Heather / Antique Brass - A/A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPHTH/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Heather / Antique Brass - A/A Rated, Purple
From
£3,699.00
LG gram Hybrid AI 17Z90T-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Obsidian Black, Black
LG
LG gram Hybrid AI 17Z90T-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Obsidian Black, Black
From
£1,082.00
HP LaserJet 150nw Laser Printer - White, White
HP
HP LaserJet 150nw Laser Printer - White, White
From
£249.00