AO Sale

  •  SALE on, save up to 64%
  •  Average Saving £50
  •  Average Discount 13%
  •  Average Price (RRP) £702

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5190.1%
Smeg4740.1%
Apple4110.2%
Samsung3941.7%
AEG3110.4%
Hisense2890.7%
Beko2630.3%
Bosch2491.5%
Russell Hobbs1712.8%
Hotpoint1671.8%
Playstation1540.4%
LG1530.3%
NEFF1360.5%
Hoover1301.3%
Xbox1240.6%
Indesit1080.4%
Haier1051.4%
Asus971.2%
Miele942.0%
Belling910.2%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £50.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 152 days to go!

Smeg Cucina AOSF64M3C2 Built In Electric Single Oven and Ceramic Hob Pack - Stainless Steel / Black - A+ Rated, Stainless Steel
Smeg
Smeg Cucina AOSF64M3C2 Built In Electric Single Oven and Ceramic Hob Pack - Stainless Steel / Black - A+ Rated, Stainless Steel
From
£579.00
Samsung Galaxy S23 FE 128GB Smartphone in Cream, Cream
Samsung
Samsung Galaxy S23 FE 128GB Smartphone in Cream, Cream
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£485.00
Bertazzoni Master Series MAS95C1EBIC 90cm Dual Fuel Range Cooker - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS95C1EBIC 90cm Dual Fuel Range Cooker - Bianco - A Rated, White
From
£2,499.00
Tassimo by Bosch Style TAS1103GB Pod Coffee Machine - Red, Red
Tassimo by Bosch
Tassimo by Bosch Style TAS1103GB Pod Coffee Machine - Red, Red
From
£106.00
Hisense A6N 75" 4K Ultra HD Smart Freely TV [2024] - 75A6NTUK, Black
Hisense
Hisense A6N 75" 4K Ultra HD Smart Freely TV [2024] - 75A6NTUK, Black
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£699.00
Bosch Series 6 WGG254ZSGB 10kg Washing Machine with 1400 rpm - Silver - A Rated, Silver
Bosch
Bosch Series 6 WGG254ZSGB 10kg Washing Machine with 1400 rpm - Silver - A Rated, Silver
From
£599.00
Siemens IQ-500 WK14D543GB Integrated 7Kg/4Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], E Rated [Wash Only], White
Siemens
Siemens IQ-500 WK14D543GB Integrated 7Kg/4Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], E Rated [Wash Only], White
From
£1,199.00
Beko bPRO 500 B5T48231RW 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Beko
Beko bPRO 500 B5T48231RW 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£389.00
8kg
Beko FDG6272TCSM 60cm Gas Cooker - Mirror Silver - A/A+ Rated, Silver
Beko
Beko FDG6272TCSM 60cm Gas Cooker - Mirror Silver - A/A+ Rated, Silver
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£559.00
De'Longhi Eclettica KBY3001.BG Kettle - Beige, Cream
Delonghi
De'Longhi Eclettica KBY3001.BG Kettle - Beige, Cream
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£69.00
Shark Matrix Plus 2-in-1 RV2620WAUK Robotic Vacuum Cleaner - Black, Black
Shark
Shark Matrix Plus 2-in-1 RV2620WAUK Robotic Vacuum Cleaner - Black, Black
From
£499.00
Krcher K 3 Classic 1.676-223.0 Pressure Washer - Yellow, Yellow
Kärcher
Krcher K 3 Classic 1.676-223.0 Pressure Washer - Yellow, Yellow
From
£129.00
Smeg 50's Style WKF01PB Whistling Hob Kettle - Pastel Blue, Blue
Smeg
Smeg 50's Style WKF01PB Whistling Hob Kettle - Pastel Blue, Blue
From
£119.00
Hotpoint Class 2 HO 455C B UK Built In Electric Single Oven - Black - A Rated, Black
Hotpoint
Hotpoint Class 2 HO 455C B UK Built In Electric Single Oven - Black - A Rated, Black
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£269.00
AEG 6000 Series OB6GM171SB 17 Litre 37cm High, Built In Small Microwave With Grill - Black, Black
AEG
AEG 6000 Series OB6GM171SB 17 Litre 37cm High, Built In Small Microwave With Grill - Black, Black
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£469.00
Shadow Labyrinth for PS5, White
Playstation
Shadow Labyrinth for PS5, White
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£29.00
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
Panasonic
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
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£79.00
Rangemaster Classic CL100DFPPCR/CM1 100cm Dual Fuel Range Cooker - Pale Cream / Chrome - A Rated, Cream
Rangemaster
Rangemaster Classic CL100DFPPCR/CM1 100cm Dual Fuel Range Cooker - Pale Cream / Chrome - A Rated, Cream
From
£2,599.00
Google Nest Smart Doorbell HD 720p - White, White
Google
Google Nest Smart Doorbell HD 720p - White, White
From
£178.00
Bosch Series 2 KGN34NWEAG 186cm High 50/50 No Frost Fridge Freezer - White - E Rated, White
Bosch
Bosch Series 2 KGN34NWEAG 186cm High 50/50 No Frost Fridge Freezer - White - E Rated, White
From
£499.00
Smeg 50's Style MFF11BLUK Milk Frother - Black, Black
Smeg
Smeg 50's Style MFF11BLUK Milk Frother - Black, Black
From
£162.00
Beko AS530K 50cm Electric Cooker with Solid Plate Hob - Black - A Rated, Black
Beko
Beko AS530K 50cm Electric Cooker with Solid Plate Hob - Black - A Rated, Black
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£259.00
Rangemaster Classic Deluxe CDL110EIBL/B 110cm Electric Range Cooker with Induction Hob - Black / Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL110EIBL/B 110cm Electric Range Cooker with Induction Hob - Black / Brass - A/A Rated, Black
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£3,103.00
Rangemaster Classic Deluxe CDL100DFFSB/C 100cm Dual Fuel Range Cooker - Stone Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100DFFSB/C 100cm Dual Fuel Range Cooker - Stone Blue / Chrome - A/A Rated, Blue
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£2,431.00
Flymo EasiLife GO 250 9704904-01 Lawn Mower - Orange, Orange
Flymo
Flymo EasiLife GO 250 9704904-01 Lawn Mower - Orange, Orange
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£639.00
Yale Alarm 9pc Starter Kit, White
Yale
Yale Alarm 9pc Starter Kit, White
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£315.00
Samsung Galaxy S21 Ultra 5G - As New 128GB Smartphone in Phantom Black, Black
Samsung
Samsung Galaxy S21 Ultra 5G - As New 128GB Smartphone in Phantom Black, Black
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£429.00
Ring Plug-In Spotlight Cam Plus Full HD 1080p IP security camera - Black, Black
Ring
Ring Plug-In Spotlight Cam Plus Full HD 1080p IP security camera - Black, Black
From
£129.00
Smeg Cucina AOSF64M3G1 Built In Electric Single Oven and Gas Hob Pack - Stainless Steel - A Rated, Stainless Steel
Smeg
Smeg Cucina AOSF64M3G1 Built In Electric Single Oven and Gas Hob Pack - Stainless Steel - A Rated, Stainless Steel
From
£629.00
Tower Vortx T17124 Air Fryer - Black, Black
Tower
Tower Vortx T17124 Air Fryer - Black, Black
From
£79.00
Bertazzoni Master Series MAS106L2EBIC 100cm Dual Fuel Range Cooker - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS106L2EBIC 100cm Dual Fuel Range Cooker - Bianco - A Rated, White
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£3,299.00
Bosch Compact TAT3P421GB Toaster - White, White
Bosch
Bosch Compact TAT3P421GB Toaster - White, White
From
£35.00
Hisense E7NQ 50" 4K Ultra HD QLED Smart Freely TV [2024] - 50E7NQTUK, Black
Hisense
Hisense E7NQ 50" 4K Ultra HD QLED Smart Freely TV [2024] - 50E7NQTUK, Black
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£299.00
De'Longhi DLKC302 Coffee Glasses, Glass
Delonghi
De'Longhi DLKC302 Coffee Glasses, Glass
From
£56.00
Beko b300 BBIMA13301XMP Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Beko
Beko b300 BBIMA13301XMP Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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£329.00
Miele KFN4397CDel 125 Edition 202cm High 70/30 Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
Miele
Miele KFN4397CDel 125 Edition 202cm High 70/30 Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
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£1,079.00
Apple Watch SE (2nd Gen), 40mm, Starlight Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - M/L, White
Apple
Apple Watch SE (2nd Gen), 40mm, Starlight Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - M/L, White
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£272.00
De'Longhi Eclettica CTY4003.BG 4 Slice Toaster - Beige, Cream
Delonghi
De'Longhi Eclettica CTY4003.BG 4 Slice Toaster - Beige, Cream
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AEG 8000 AbsoluteCare TR819A4B 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
AEG
AEG 8000 AbsoluteCare TR819A4B 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
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9kg
Donkey Kong Country Returns HD for Nintendo Switch, White
Nintendo
Donkey Kong Country Returns HD for Nintendo Switch, White
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Smeg 50's Style WKF01PG Whistling Hob Kettle - Pastel Green, Green
Smeg
Smeg 50's Style WKF01PG Whistling Hob Kettle - Pastel Green, Green
From
£119.00
Indesit IO 232H B UK Built In Electric Single Oven - Black - A Rated, Black
Indesit
Indesit IO 232H B UK Built In Electric Single Oven - Black - A Rated, Black
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£179.00