AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Leisure Classic CLB60ECC 60cm Single Oven Electric Cooker with Ceramic Hob - Cream - A/A Rated, Cream
Leisure
Leisure Classic CLB60ECC 60cm Single Oven Electric Cooker with Ceramic Hob - Cream - A/A Rated, Cream
From
£679.00
Rangemaster Classic Deluxe 90 CLDL90DFPSLT/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe 90 CLDL90DFPSLT/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A Rated, Grey
From
£3,099.00
Braun Series 9 PRO+ Mens Shaver - Black, Black
Braun
Braun Series 9 PRO+ Mens Shaver - Black, Black
From
£278.00
AEG IAE84421FB 78cm Induction Hob - Black, Black
AEG
AEG IAE84421FB 78cm Induction Hob - Black, Black
From
£759.00
Fisher & Paykel Double DishDrawer DD60DDFHB9 Fully Integrated Full Size Dishwasher - Black Steel Control Panel - E Rated, Black
Fisher & Paykel
Fisher & Paykel Double DishDrawer DD60DDFHB9 Fully Integrated Full Size Dishwasher - Black Steel Control Panel - E Rated, Black
From
£1,719.00
Miele ContourLine DG2740 Built In Compact Steam Oven - Clean Steel, Stainless Steel
Miele
Miele ContourLine DG2740 Built In Compact Steam Oven - Clean Steel, Stainless Steel
From
£1,329.00
Russell Hobbs 20760-10 Kettle - Glass, Glass
Russell Hobbs
Russell Hobbs 20760-10 Kettle - Glass, Glass
From
£69.00
Hotpoint HD7FHP33UK Full Size Dishwasher - White - D Rated, White
Hotpoint
Hotpoint HD7FHP33UK Full Size Dishwasher - White - D Rated, White
From
£359.00
Candy CCT3L517EBK-1 176cm 50/50 Fridge Freezer - Black - E Rated, Black
Candy
Candy CCT3L517EBK-1 176cm 50/50 Fridge Freezer - Black - E Rated, Black
From
£299.00
Tefal Pro Express Vision GV9820G0 Pressurised Steam Generator Iron - Black / Gold, Black
Tefal
Tefal Pro Express Vision GV9820G0 Pressurised Steam Generator Iron - Black / Gold, Black
From
£529.00
Microsoft Flight Simulator 2024 Premium Deluxe Edition (Pre-Purchase/Launch Day) for Xbox Series X/Xbox Series S/PC - Digital Download, White
Xbox
Microsoft Flight Simulator 2024 Premium Deluxe Edition (Pre-Purchase/Launch Day) for Xbox Series X/Xbox Series S/PC - Digital Download, White
From
£129.00
Belkin BoostCharge Braided USB-C to USB-A Cable 1m Male To Male for Apple AirPods Pro 2nd gen, iPad Air 4, iPad mini 6th Gen, iPad (10.9") 10th Gen, iPad Pro (11.0") - Black, Black
Belkin
Belkin BoostCharge Braided USB-C to USB-A Cable 1m Male To Male for Apple AirPods Pro 2nd gen, iPad Air 4, iPad mini 6th Gen, iPad (10.9") 10th Gen, iPad Pro (11.0") - Black, Black
From
£14.00
Rangemaster Estel Deluxe ESDLO110DFPSLT/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPSLT/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Antique Brass - A/A Rated, Grey
From
£3,699.00
Optoma UHZ35ST 4K Ultra HD Projector - White, White
Optoma
Optoma UHZ35ST 4K Ultra HD Projector - White, White
From
£1,799.00
CyberPowerPC AO22230 Gaming PC - NVIDIA GeForce RTX 5060 Ti, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22230 Gaming PC - NVIDIA GeForce RTX 5060 Ti, AMD Ryzen 5, 1TB SSD - Black, Black
From
£1,029.00
Smeg 50s Style Retro Right Hand Hinge FAB28RWH6UK 153cm Small Fridge with Ice Box - White - C Rated, White
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RWH6UK 153cm Small Fridge with Ice Box - White - C Rated, White
From
£1,249.00
Beko BDIN38451 Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Beko
Beko BDIN38451 Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£469.00
Braun Series 3 Mens Shaver - Black, Black
Braun
Braun Series 3 Mens Shaver - Black, Black
From
£34.00
AEG IPE84531FB 80cm Induction Hob - Black, Black
AEG
AEG IPE84531FB 80cm Induction Hob - Black, Black
From
£999.00
Fisher & Paykel CI804CTB1 80cm Induction Hob - Black, Black
Fisher & Paykel
Fisher & Paykel CI804CTB1 80cm Induction Hob - Black, Black
From
£619.00
Miele KM6520FR 57cm Ceramic Hob - Black, Black
Miele
Miele KM6520FR 57cm Ceramic Hob - Black, Black
From
£593.00
Hoover H-FRIDGE 300 HOCT3L517ESK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
Hoover
Hoover H-FRIDGE 300 HOCT3L517ESK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
From
£299.00
Hoover H-WASH&DRY 350 H3DPS41066TAMB80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover H-WASH&DRY 350 H3DPS41066TAMB80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£499.00
Hoover H-DRY 350 HRE C10TBER-80 Wifi Connected 10Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
Hoover
Hoover H-DRY 350 HRE C10TBER-80 Wifi Connected 10Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
From
£329.00
Belkin BoostCharge Braided USB-C To USB-C Cable 1m for iPad (10.9") 10th Gen iPad Pro (12.9") 5th Gen iPad Pro (12.9) 3rd Gen iPad Pro (12.9") 4th Gen Mac - White, White
Belkin
Belkin BoostCharge Braided USB-C To USB-C Cable 1m for iPad (10.9") 10th Gen iPad Pro (12.9") 5th Gen iPad Pro (12.9) 3rd Gen iPad Pro (12.9") 4th Gen Mac - White, White
From
£15.00
Rangemaster Estel Deluxe ESDLO110DFPSLT/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPSLT/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A/A Rated, Grey
From
£3,499.00
Emporia emporiaTALKglam Flip Phone in Black, Black
Emporia
Emporia emporiaTALKglam Flip Phone in Black, Black
From
£44.00
Anker MagGo Wireless Power Bank (10K, Slim) 10000mAh - White, White
Anker
Anker MagGo Wireless Power Bank (10K, Slim) 10000mAh - White, White
From
£69.00
Smeg 50s Style Right Hand Hinged Minibar FAB5RCR6 72cm Mini Fridge - Cream - C Rated, Cream
Smeg
Smeg 50s Style Right Hand Hinged Minibar FAB5RCR6 72cm Mini Fridge - Cream - C Rated, Cream
From
£899.00
Hisense Hi4 BlackLine BSA66226ADBGUK Built In Electric Single Oven - Black - A Rated, Black
Hisense
Hisense Hi4 BlackLine BSA66226ADBGUK Built In Electric Single Oven - Black - A Rated, Black
From
£359.00
Rangemaster Classic Deluxe CLDLB110DFPGBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CLDLB110DFPGBL/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A Rated, Black
From
£3,999.00
Braun Series 8 Mens Shaver - Grey, Grey
Braun
Braun Series 8 Mens Shaver - Grey, Grey
From
£399.00
AEG HKB64450NB 59cm Gas Hob - Black, Black
AEG
AEG HKB64450NB 59cm Gas Hob - Black, Black
From
£386.00
AEG DKB4950M 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG DKB4950M 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£409.00
Miele DA1260 60 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
Miele
Miele DA1260 60 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
From
£569.00
Beko DTKCE80021W 8Kg Condenser Tumble Dryer - White - B Rated, White
Beko
Beko DTKCE80021W 8Kg Condenser Tumble Dryer - White - B Rated, White
From
£249.00
8kg
Hoover H-FRIDGE 300 HOCT3L517EWSK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
Hoover
Hoover H-FRIDGE 300 HOCT3L517EWSK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
From
£349.00
Siemens IQ-500 KA93GAIDP American Fridge Freezer - Brushed Steel - D Rated, Stainless Steel
Siemens
Siemens IQ-500 KA93GAIDP American Fridge Freezer - Brushed Steel - D Rated, Stainless Steel
From
£1,899.00
Belkin BoostCharge 5K Magnetic Wireless + Kickstand 5000mAh Power Bank - Black, Black
Belkin
Belkin BoostCharge 5K Magnetic Wireless + Kickstand 5000mAh Power Bank - Black, Black
From
£34.00
Rangemaster Estel Deluxe ESDLO110EIPBOR/AB1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPBOR/AB1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A Rated, Red
From
£4,199.00
Bosch Series 2 KTL15NWEAG 85cm Small Fridge - White - E Rated, White
Bosch
Bosch Series 2 KTL15NWEAG 85cm Small Fridge - White - E Rated, White
From
£299.00
Beko EnergySpin BM5D59645UA 9Kg/6Kg Washer Dryer with 1400 rpm - Anthracite, A Rated [Wash Only], Grey
Beko
Beko EnergySpin BM5D59645UA 9Kg/6Kg Washer Dryer with 1400 rpm - Anthracite, A Rated [Wash Only], Grey
From
£449.00