AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Miele G5832 SC CS Full Size Dishwasher - Clean Steel - A Rated, Stainless Steel
Miele
Miele G5832 SC CS Full Size Dishwasher - Clean Steel - A Rated, Stainless Steel
From
£1,079.00
Beko AeroPerfect FDCA6732CK 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
Beko
Beko AeroPerfect FDCA6732CK 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
From
£479.00
Rangemaster Classic Deluxe 110 CLDLO110DFPGBL/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPGBL/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
From
£3,699.00
Braun All-in-one Series 5 Mens Shaver - Black, Black
Braun
Braun All-in-one Series 5 Mens Shaver - Black, Black
From
£42.00
AEG DVE5671HG 60cm Chimney Cooker Hood - Black / Stainless Steel, Black
AEG
AEG DVE5671HG 60cm Chimney Cooker Hood - Black / Stainless Steel, Black
From
£979.00
Miele DA2578 70 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
Miele
Miele DA2578 70 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
From
£693.00
The Legend of Zelda: Tears of the Kingdom for Nintendo Switch, White
Nintendo
The Legend of Zelda: Tears of the Kingdom for Nintendo Switch, White
From
£49.00
George Foreman 28000 Health Grill - Stainless Steel, Stainless Steel
George Foreman
George Foreman 28000 Health Grill - Stainless Steel, Stainless Steel
From
£109.00
Haier X Series 11 HW110-BD14397U1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Haier
Haier X Series 11 HW110-BD14397U1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£999.00
Beko b300 BM3T3922W 9Kg Heat Pump Tumble Dryer - White - A+ Rated, White
Beko
Beko b300 BM3T3922W 9Kg Heat Pump Tumble Dryer - White - A+ Rated, White
From
£349.00
9kg
Belkin BoostCharge 5K Magnetic Wireless + Kickstand 5000mAh Power Bank - White, White
Belkin
Belkin BoostCharge 5K Magnetic Wireless + Kickstand 5000mAh Power Bank - White, White
From
£34.00
Indesit IN2FE10CS90SUK Slimline Dishwasher - Silver - E Rated, Silver
Indesit
Indesit IN2FE10CS90SUK Slimline Dishwasher - Silver - E Rated, Silver
From
£269.00
Rangemaster Estel Deluxe ESDLO110EIPGBL/AB1 110cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPGBL/AB1 110cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A Rated, Black
From
£4,199.00
Bosch Series 2 KTR15NWEAG 85cm Small Fridge - White - E Rated, White
Bosch
Bosch Series 2 KTR15NWEAG 85cm Small Fridge - White - E Rated, White
From
£299.00
Flymo EasiStore 380R 967987501 Lawn Mower - Sunset Orange, Orange
Flymo
Flymo EasiStore 380R 967987501 Lawn Mower - Sunset Orange, Orange
From
£129.00
Miele G7040 SC WH Wifi Connected Full Size Dishwasher - White - A Rated, White
Miele
Miele G7040 SC WH Wifi Connected Full Size Dishwasher - White - A Rated, White
From
£1,124.00
AEG HGX3220SM 29cm Gas Hob - Stainless Steel, Stainless Steel
AEG
AEG HGX3220SM 29cm Gas Hob - Stainless Steel, Stainless Steel
From
£259.00
Rangemaster Classic Deluxe OC CLDLO110EIPHTH/AB1 110cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPHTH/AB1 110cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
From
£4,199.00
Braun Series 5 Mens Shaver - Blue, Blue
Braun
Braun Series 5 Mens Shaver - Blue, Blue
From
£134.00
AEG ComfortLift FFB93807PM Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
AEG
AEG ComfortLift FFB93807PM Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
From
£849.00
AEG DTB3953M 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG DTB3953M 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£309.00
Miele DA2360 58 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
Miele
Miele DA2360 58 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
From
£1,049.00
LG NatureFRESH GBV5240CEP 203cm 70/30 Frost Free Fridge Freezer - Matte Black - C Rated, Black
LG
LG NatureFRESH GBV5240CEP 203cm 70/30 Frost Free Fridge Freezer - Matte Black - C Rated, Black
From
£979.00
NEFF N50 GU7212FE0G Integrated Frost Free Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
NEFF
NEFF N50 GU7212FE0G Integrated Frost Free Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
From
£569.00
Beko HarvestFresh CNG5686VG 186cm 60/40 Frost Free Fridge Freezer - Graphite - D Rated, Silver
Beko
Beko HarvestFresh CNG5686VG 186cm 60/40 Frost Free Fridge Freezer - Graphite - D Rated, Silver
From
£479.00
Dyson Corrale Hair Straightener - Nickel / Copper, Aluminium
Dyson
Dyson Corrale Hair Straightener - Nickel / Copper, Aluminium
From
£249.00
Rangemaster Estel Deluxe ESDLO110EIPGBL/CM1 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPGBL/CM1 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A Rated, Black
From
£3,999.00
LG QNED80A6 43" 4K Ultra HD QNED Smart TV - 43QNED80A6A, Black
LG
LG QNED80A6 43" 4K Ultra HD QNED Smart TV - 43QNED80A6A, Black
From
£419.00
Flymo UltraLife 800 970620701 Lawn Mower - Sunset Orange, Orange
Flymo
Flymo UltraLife 800 970620701 Lawn Mower - Sunset Orange, Orange
From
£1,030.00
AEG 3000 Series HRX64300CB 59cm Ceramic Hob - Black, Black
AEG
AEG 3000 Series HRX64300CB 59cm Ceramic Hob - Black, Black
From
£229.00
Rangemaster Classic Deluxe 110 CLDLO110DFPMGR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A Rated, Green
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPMGR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A Rated, Green
From
£3,699.00
Braun Series 6 Mens Shaver - Blue, Blue
Braun
Braun Series 6 Mens Shaver - Blue, Blue
From
£100.00
AEG HKB64420NB 59cm Gas Hob - Black, Black
AEG
AEG HKB64420NB 59cm Gas Hob - Black, Black
From
£369.00
AEG DIE5961HG 90cm Island Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG DIE5961HG 90cm Island Cooker Hood - Stainless Steel, Stainless Steel
From
£1,199.00
Miele DA5798W Wifi Connected 90cm Chimney Cooker Hood - Clean Steel, Stainless Steel
Miele
Miele DA5798W Wifi Connected 90cm Chimney Cooker Hood - Clean Steel, Stainless Steel
From
£1,899.00
Russell Hobbs Luna Quiet Boil 23211 Kettle - Grey, Grey
Russell Hobbs Luna
Russell Hobbs Luna Quiet Boil 23211 Kettle - Grey, Grey
From
£69.00
AEG CIX6540ACM 60cm Double Oven Electric Cooker - Stainless Steel - A Rated, Stainless Steel
AEG
AEG CIX6540ACM 60cm Double Oven Electric Cooker - Stainless Steel - A Rated, Stainless Steel
From
£821.00
Smeg Mini Pro CGF02SSUK Coffee Grinder - Stainless Steel, Stainless Steel
Smeg
Smeg Mini Pro CGF02SSUK Coffee Grinder - Stainless Steel, Stainless Steel
From
£249.00
Belling Cookcentre 110E 110cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Belling
Belling Cookcentre 110E 110cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£1,194.00
Rangemaster Estel Deluxe ESDLO110EIPHTH/AB1 110cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPHTH/AB1 110cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A Rated, Purple
From
£4,199.00
LG QNED87A6 50" 4K Ultra HD MiniLED QNED Smart TV - 50QNED87A6D, Blue
LG
LG QNED87A6 50" 4K Ultra HD MiniLED QNED Smart TV - 50QNED87A6D, Blue
From
£699.00
HoMedics TE-350-EU Thermometer, White / Blue
Homedics
HoMedics TE-350-EU Thermometer, White / Blue
From
£59.00