AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
10/11/2025November11032.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Hisense H20MOMBS4HGUK 20 Litre 26cm High, Freestanding Small Combination Microwave Oven - Mirror Black, Black
Hisense
Hisense H20MOMBS4HGUK 20 Litre 26cm High, Freestanding Small Combination Microwave Oven - Mirror Black, Black
From
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AEG CCX6501ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
AEG
AEG CCX6501ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
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Morphy Richards 480010 Air Fryer - Navy, Blue
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£119.00
Stoves Richmond 110Ei TCH 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A/A Rated, Grey
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Stoves Richmond 110Ei TCH 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A/A Rated, Grey
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ASUS Pen 2.0 SA203H - Black, Black
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ASUS Pen 2.0 SA203H - Black, Black
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£74.00
LG xboom CK43N 300 Watt Mini Hi-Fi System with Bluetooth - Black, Black
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LG xboom CK43N 300 Watt Mini Hi-Fi System with Bluetooth - Black, Black
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LG QNED70A 65" 4K Ultra HD Smart TV [2025] - 65QNED70A6A, Black
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LG QNED70A 65" 4K Ultra HD Smart TV [2025] - 65QNED70A6A, Black
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Rangemaster Classic OC CLO110EIPBOR/CM1 110cm Electric Range Cooker with Zone induction hob Hob - Bordeaux / Chrome - A Rated, Red
Rangemaster
Rangemaster Classic OC CLO110EIPBOR/CM1 110cm Electric Range Cooker with Zone induction hob Hob - Bordeaux / Chrome - A Rated, Red
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£3,499.00
Babyliss Rose Lustre 2400 Hair Dryer - Black, Black
Babyliss
Babyliss Rose Lustre 2400 Hair Dryer - Black, Black
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£34.00
AEG 7000 Hob2Hood DCE5260HM Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG 7000 Hob2Hood DCE5260HM Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
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Rangemaster Classic Deluxe CDL100EISB/B 100cm Electric Range Cooker with Induction Hob - Stone Blue / Brass - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100EISB/B 100cm Electric Range Cooker with Induction Hob - Stone Blue / Brass - A/A Rated, Blue
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Rangemaster Classic 60 CLA60DFFCR/C 60cm Double Oven Dual Fuel Cooker - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic 60 CLA60DFFCR/C 60cm Double Oven Dual Fuel Cooker - Cream / Chrome - A/A Rated, Cream
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Hisense H20MOMSS4HGUK 20 Litre 26cm High, Freestanding Small Combination Microwave Oven - Mirror Silver, Silver
Hisense
Hisense H20MOMSS4HGUK 20 Litre 26cm High, Freestanding Small Combination Microwave Oven - Mirror Silver, Silver
From
£89.00
AEG 6000 SurroundCook CIX6500ABB 60cm Double Oven Electric Cooker - Black - A Rated, Black
AEG
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£759.00
Morphy Richards 480020 Air Fryer - Black, Black
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£149.00
Stoves Richmond Deluxe 90Ei RTY 90cm Electric Range Cooker with Induction Hob - Black - A/A/A Rated, Black
Stoves
Stoves Richmond Deluxe 90Ei RTY 90cm Electric Range Cooker with Induction Hob - Black - A/A/A Rated, Black
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MSI Pro MP242L 23.8" Full HD 100Hz Monitor - Black, Black
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LG QNED86A6 100" 4K Ultra HD MiniLED QNED Smart TV - 100QNED86A6, Silver
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TCL C855K 98" 4K Ultra HD Smart Google TV - 98C855K, Black
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£2,700.00
LG QNED92A6 55" 4K Ultra HD MiniLED QNED Smart TV - 55QNED92A6A, Black
LG
LG QNED92A6 55" 4K Ultra HD MiniLED QNED Smart TV - 55QNED92A6A, Black
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£900.00
Rangemaster Classic Deluxe OC CLDLO110EIPGBL/AB1 110cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A/A Rated, Black
Rangemaster
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Babyliss Rose Quartz BAB2453U Hair Tongs - Black, Black
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AEG DKB4650M 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
AEG
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Rangemaster Classic 60 CLA60NGFCR/C 60cm Double Oven Gas Cooker with Electric Grill - Cream / Chrome - A+/A Rated, Cream
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Beko HygieneIntense BDIS38040Q Fully Integrated Slimline Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
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Hisense HS642D90XUK Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
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Hisense HS642D90XUK Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
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Beko FDG6231CW 60cm Double Oven Gas Cooker - White - A Rated, White
Beko
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£539.00
Dualit Cocoatiser 84143 Milk Frother - Chrome, Chrome
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£70.00
DJI Osmo Action 4 Standard Combo for DJI Mic 2, Black
DJI
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£258.00
MSI Pro MP252L 24.5" Full HD 100Hz Monitor - Black, Black
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£59.00
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LG QNED92A6 85" 4K Ultra HD MiniLED QNED Smart TV - 85QNED92A6A, Black
LG
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Rangemaster Classic Deluxe 90 CLDL90DFPBOR/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A Rated, Red
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Vax LiftOut CDUP-LOXS Upright Vacuum Cleaner, Graphite
VAX
Vax LiftOut CDUP-LOXS Upright Vacuum Cleaner, Graphite
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£219.00
Babyliss Deep Waves BAB2447CU Curling Wand - Black, Black
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Star Buy
AEG DTB3654M 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG DTB3654M 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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Rangemaster Classic Deluxe CDL100EIWH/C 100cm Electric Range Cooker with Induction Hob - White / Chrome - A/A Rated, White
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Rangemaster Classic 60 CLA60EIBL/C 60cm Double Oven Electric Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
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Bertazzoni
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Fisher & Paykel Series 7 Contemporary HC90BCXB4 Wifi Connected 90cm Chimney Cooker Hood - Stainless Steel / Black, Stainless Steel
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Fisher & Paykel Series 7 Contemporary HC90BCXB4 Wifi Connected 90cm Chimney Cooker Hood - Stainless Steel / Black, Stainless Steel
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Dualit 84150 Milk Frother - Black, Black
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£100.00