AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 9 days to go!

Babyliss Big Hair Hot Air Styler - Black, Black
Babyliss
Babyliss Big Hair Hot Air Styler - Black, Black
From
£40.00
Beko HCG61320X 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Beko
Beko HCG61320X 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£199.00
Rangemaster Classic Deluxe CDL100EIBL/B 100cm Electric Range Cooker with Induction Hob - Black / Brass - A/A Rated, Black
Rangemaster
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Ninja BN750UK 2.1 Litre Blender with 2 Accessories - Black / Silver, Black
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Ninja BN750UK 2.1 Litre Blender with 2 Accessories - Black / Silver, Black
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£129.00
Hisense FUV124D4AWE Integrated Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
Hisense
Hisense FUV124D4AWE Integrated Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
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£261.00
Smeg Portofino CPF9iPOG 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Olive Green - A+ Rated, Green
Smeg
Smeg Portofino CPF9iPOG 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Olive Green - A+ Rated, Green
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£3,399.00
Beko CNG4692VPS 192cm 50/50 Frost Free Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Beko
Beko CNG4692VPS 192cm 50/50 Frost Free Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£499.00
Bosch Series 2 KGN33NLEBG 176cm 60/40 Fridge Freezer - Stainless Steel look - E Rated, Stainless Steel
Bosch
Bosch Series 2 KGN33NLEBG 176cm 60/40 Fridge Freezer - Stainless Steel look - E Rated, Stainless Steel
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£599.00
Hisense Hi8 BlackLine BIM4AH8UKWF Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Jet Black, Black
Hisense
Hisense Hi8 BlackLine BIM4AH8UKWF Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Jet Black, Black
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Morphy Richards 482000 Single Drawer Oil Fryer - Stainless Steel, Stainless Steel
Morphy Richards
Morphy Richards 482000 Single Drawer Oil Fryer - Stainless Steel, Stainless Steel
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£49.00
Sony BRAVIA 5 XR55B 75" 4K Ultra HD MiniLED Smart Android TV [2025] - K75XR55BP, Black
Sony
Sony BRAVIA 5 XR55B 75" 4K Ultra HD MiniLED Smart Android TV [2025] - K75XR55BP, Black
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£1,599.00
Belling 60cm Double Oven BEL FSA VISION 60E Electric Cooker with Ceramic Hob - Black - A Rated, Black
Belling
Belling 60cm Double Oven BEL FSA VISION 60E Electric Cooker with Ceramic Hob - Black - A Rated, Black
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£469.00
Rangemaster Classic Deluxe CLDLB110DFPMGR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Green / Chrome - A Rated, Green / Chrome
Rangemaster
Rangemaster Classic Deluxe CLDLB110DFPMGR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Green / Chrome - A Rated, Green / Chrome
From
£3,999.00
Haier X Series 5 HWD100BP16357UUK 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Haier
Haier X Series 5 HWD100BP16357UUK 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
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£649.00
Babyliss Hot Air Multi Hot Air Styler - Black, Black
Babyliss
Babyliss Hot Air Multi Hot Air Styler - Black, Black
From
£35.00
Bosch Series 2 DWB94BC50B 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 2 DWB94BC50B 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£459.00
Rangemaster Classic Deluxe CDL100EIRG/B 100cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIRG/B 100cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
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£3,899.00
Ninja BN800UK 2.1 Litre Food Processor With 4 Accessories - Black / Silver, Black
Ninja
Ninja BN800UK 2.1 Litre Food Processor With 4 Accessories - Black / Silver, Black
From
£199.00
Beko CSG4571W 171cm 60/40 Fridge Freezer - White - E Rated, White
Beko
Beko CSG4571W 171cm 60/40 Fridge Freezer - White - E Rated, White
From
£319.00
Smeg Portofino CPF9iPAN 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Anthracite - A+ Rated, Grey
Smeg
Smeg Portofino CPF9iPAN 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - Anthracite - A+ Rated, Grey
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Hisense GM643XHC 60cm Gas Hob - Stainless Steel, Stainless Steel
Hisense
Hisense GM643XHC 60cm Gas Hob - Stainless Steel, Stainless Steel
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£119.00
Bosch Series 2 KGN33NWEBG 176cm 60/40 Fridge Freezer - White - E Rated, White
Bosch
Bosch Series 2 KGN33NWEBG 176cm 60/40 Fridge Freezer - White - E Rated, White
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Morphy Richards Sear And Stew 461014 6.5 Litre Slow Cooker - Aluminium, Aluminium
Morphy Richards
Morphy Richards Sear And Stew 461014 6.5 Litre Slow Cooker - Aluminium, Aluminium
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£54.00
Morphy Richards 482001 Single Drawer Deep Fryer - Stainless Steel, Stainless Steel
Morphy Richards
Morphy Richards 482001 Single Drawer Deep Fryer - Stainless Steel, Stainless Steel
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£99.00
TCL Q7C 65" 4K Ultra HD MiniLED Smart Google TV - 65Q7C-UK, Silver
TCL
TCL Q7C 65" 4K Ultra HD MiniLED Smart Google TV - 65Q7C-UK, Silver
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HP AMD Ryzen 7 15.6" Laptop -, 512GB SSD, 16 GB RAM - Silver, Silver
HP
HP AMD Ryzen 7 15.6" Laptop -, 512GB SSD, 16 GB RAM - Silver, Silver
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Belling 60cm Double Oven BEL FSA VISION 60E Electric Cooker with Ceramic Hob - Black / Silver Steel - A Rated, Silver
Belling
Belling 60cm Double Oven BEL FSA VISION 60E Electric Cooker with Ceramic Hob - Black / Silver Steel - A Rated, Silver
From
£469.00
Rangemaster Classic Deluxe CLDL90EIPGBL/AB1 90cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPGBL/AB1 90cm Electric Range Cooker with Induction Hob - Black / Antique Brass - A/A Rated, Black
From
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Baumatic BCPK605X Built In Electric Single Oven and Ceramic Hob Pack - Stainless Steel / Black - A Rated, Stainless Steel
Baumatic
Baumatic BCPK605X Built In Electric Single Oven and Ceramic Hob Pack - Stainless Steel / Black - A Rated, Stainless Steel
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£429.00
Bosch Series 4 DFS097A51B Built In Telescopic Cooker Hood - Silver, Silver
Bosch
Bosch Series 4 DFS097A51B Built In Telescopic Cooker Hood - Silver, Silver
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£499.00
Rangemaster Classic Deluxe CDL100EIOG/B 100cm Electric Range Cooker with Induction Hob - Olive Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIOG/B 100cm Electric Range Cooker with Induction Hob - Olive Green / Brass - A/A Rated, Green
From
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AEG koMix Technology LF8E8436BI Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG koMix Technology LF8E8436BI Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
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Candy Idea FCI9D405X Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Candy
Candy Idea FCI9D405X Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
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Candy CCT3L517ESK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
Candy
Candy CCT3L517ESK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
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Cricut Joy Starter Bundle Smart Cutting Machine - Blue / White, Blue
Cricut
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£169.00
Hotpoint HP2FE10CS90WUK Slimline Dishwasher - White - E Rated, White
Hotpoint
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Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Pulse Red, Red
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Pulse Red, Red
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Leisure Classic CLB60ECK 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
Leisure
Leisure Classic CLB60ECK 60cm Single Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
From
£599.00
Rangemaster Classic Deluxe OC CLDLO110EIPMGR/CM1 110cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPMGR/CM1 110cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
From
£3,999.00
Sony BRAVIA 8A XR80 77" 4K Ultra HD OLED Smart Android TV [2025] - K77XR8AB, Black
Sony
Sony BRAVIA 8A XR80 77" 4K Ultra HD OLED Smart Android TV [2025] - K77XR8AB, Black
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Beko RecycledNet BBRIC21000X Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Beko
Beko RecycledNet BBRIC21000X Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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Bosch Series 4 DWQ96DM50B 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 4 DWQ96DM50B 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£549.00