AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 9 days to go!

Rangemaster Classic Deluxe CDL100EISB/C 100cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100EISB/C 100cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
From
£2,979.00
Star Buy
AEG 6000 SurroundCook DCS531160M Built In Electric Double Oven - Black / Stainless Steel - A Rated, Black
AEG
AEG 6000 SurroundCook DCS531160M Built In Electric Double Oven - Black / Stainless Steel - A Rated, Black
From
£559.00
Hotpoint ActiveCook ACP778C/BA 77cm Induction Hob - Black, Black
Hotpoint
Hotpoint ActiveCook ACP778C/BA 77cm Induction Hob - Black, Black
From
£589.00
De'Longhi La Specialista Arte Evo EC9255.M Bean to Cup Coffee Machine - Silver, Silver
Delonghi
De'Longhi La Specialista Arte Evo EC9255.M Bean to Cup Coffee Machine - Silver, Silver
From
£429.00
Russell Hobbs Steam Genie Essential 25591 Handheld Garment Steamer - White, White
Russell Hobbs
Russell Hobbs Steam Genie Essential 25591 Handheld Garment Steamer - White, White
From
£29.00
Canon PIXMA G4570 Inkjet Printer - Black, Black
Canon
Canon PIXMA G4570 Inkjet Printer - Black, Black
From
£260.00
Bellissima Italia Steam Elixir Straightener BEL11865 Hair Straightener - White / Gold, White
Bellissima Italia
Bellissima Italia Steam Elixir Straightener BEL11865 Hair Straightener - White / Gold, White
From
£60.00
Hisense CH6T10BXUK Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
Hisense
Hisense CH6T10BXUK Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
From
£99.00
Ninja CRISPi 4-in-1 Portable Glass FN101UKST Air Fryer - Stone, Brown
Ninja
Ninja CRISPi 4-in-1 Portable Glass FN101UKST Air Fryer - Stone, Brown
From
£149.00
TCL Q7C 85" 4K Ultra HD MiniLED Smart Google TV - 85Q7C-UK, Silver
TCL
TCL Q7C 85" 4K Ultra HD MiniLED Smart Google TV - 85Q7C-UK, Silver
From
£1,299.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Shock Blue, Blue
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Shock Blue, Blue
From
£60.00
PDP RiffMaster Wireless Gaming Guitar For Xbox One, Xbox Series X|S - Black / Grey, Black
PDP
PDP RiffMaster Wireless Gaming Guitar For Xbox One, Xbox Series X|S - Black / Grey, Black
From
£129.00
Brother HL-L1240W Compact Wireless Mono Laser Printer - Black, Black
Brother
Brother HL-L1240W Compact Wireless Mono Laser Printer - Black, Black
From
£99.00
Rangemaster Classic Deluxe BC CLDLB110EIPBOR/CM1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe BC CLDLB110EIPBOR/CM1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
From
£4,499.00
Hoover HO38SC3BF7XK 24 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
Hoover
Hoover HO38SC3BF7XK 24 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
From
£329.00
Beko AeroPerfect RecycledNet BBRIE22300XD Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Beko
Beko AeroPerfect RecycledNet BBRIE22300XD Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
From
£249.00
Bosch Series 2 DFM063W56B Built In Telescopic Cooker Hood - Silver, Silver
Bosch
Bosch Series 2 DFM063W56B Built In Telescopic Cooker Hood - Silver, Silver
From
£199.00
Rangemaster Classic Deluxe CDL100DFFMG/B 100cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100DFFMG/B 100cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Brass - A/A Rated, Green
From
£2,699.00
Bosch Series 4 KGN492LDFG 203cm 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
Bosch
Bosch Series 4 KGN492LDFG 203cm 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
From
£899.00
Bosch Series 2 KIR41NSE0G Integrated Upright 122cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIR41NSE0G Integrated Upright 122cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
From
£619.00
Smeg Portofino CPF9iPWH 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - White - A+ Rated, White
Smeg
Smeg Portofino CPF9iPWH 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - White - A+ Rated, White
From
£3,399.00
Russell Hobbs Steam Genie Easy Store 26740 Handheld Garment Steamer - Black / White, Black
Russell Hobbs
Russell Hobbs Steam Genie Easy Store 26740 Handheld Garment Steamer - Black / White, Black
From
£31.00
MSI Summit 16 AI Evo A2HMTG-032UK 16" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black, Black
MSI
MSI Summit 16 AI Evo A2HMTG-032UK 16" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black, Black
From
£1,349.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Deep Pink, Pink
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Deep Pink, Pink
From
£60.00
Hoover H-WASH 400 Pro BH4S69M6DB9RJ-80 Integrated 9kg WiFi Connected Washing Machine with 1600 rpm - Anthracite - A Rated, Grey
Hoover
Hoover H-WASH 400 Pro BH4S69M6DB9RJ-80 Integrated 9kg WiFi Connected Washing Machine with 1600 rpm - Anthracite - A Rated, Grey
From
£449.00
9kg
Rangemaster Classic CL100EIPBOR/CM1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic CL100EIPBOR/CM1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
From
£3,099.00
CyberPowerPC AO22231 Gaming PC - NVIDIA GeForce RTX 5050, Intel Core i5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22231 Gaming PC - NVIDIA GeForce RTX 5050, Intel Core i5, 1TB SSD - Black, Black
From
£749.00
Beko DTLCE70051S 7Kg Condenser Tumble Dryer - Silver - B Rated, Silver
Beko
Beko DTLCE70051S 7Kg Condenser Tumble Dryer - Silver - B Rated, Silver
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£249.00
7kg
Bosch Series 4 DFS067A51B Built In Telescopic Cooker Hood - Silver, Silver
Bosch
Bosch Series 4 DFS067A51B Built In Telescopic Cooker Hood - Silver, Silver
From
£379.00
Rangemaster Classic Deluxe CDL100EICY/B 100cm Electric Range Cooker with Induction Hob - Cranberry / Brass - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CDL100EICY/B 100cm Electric Range Cooker with Induction Hob - Cranberry / Brass - A/A Rated, Red
From
£3,899.00
De'Longhi Distinta X CTIN4003.BK 4 Slice Toaster - Black, Black
Delonghi
De'Longhi Distinta X CTIN4003.BK 4 Slice Toaster - Black, Black
From
£100.00
Dualit 89220 Mini Oven - Black, Black
Dualit
Dualit 89220 Mini Oven - Black, Black
From
£170.00
Russell Hobbs One Temperature 26020 2600 Watt Iron - Teal, Green
Russell Hobbs
Russell Hobbs One Temperature 26020 2600 Watt Iron - Teal, Green
From
£64.00
Stoves 60cm Double Oven Dual Fuel Richmond Deluxe Mini Range Cooker - Black - A Rated, Black
Stoves
Stoves 60cm Double Oven Dual Fuel Richmond Deluxe Mini Range Cooker - Black - A Rated, Black
From
£829.00
LG QNED91T 86" 4K Ultra HD MiniLED Smart TV - 86QNED91T6A, Black
LG
LG QNED91T 86" 4K Ultra HD MiniLED Smart TV - 86QNED91T6A, Black
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£2,929.00
Beko EnergySpin BM3DT68342W 8Kg/5Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
Beko
Beko EnergySpin BM3DT68342W 8Kg/5Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
From
£349.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Carbon Black, Black
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Carbon Black, Black
From
£59.00
HP OMEN 34c G2 34" WQHD 180Hz Curved Gaming Monitor with FreeSync Premium - Black, Black
HP
HP OMEN 34c G2 34" WQHD 180Hz Curved Gaming Monitor with FreeSync Premium - Black, Black
From
£376.00
Rangemaster Classic Deluxe 110 CLDLO110DFPSTB/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Stone Blue / Chrome - A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPSTB/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Stone Blue / Chrome - A Rated, Blue
From
£3,699.00
CyberPowerPC AO22234 Gaming PC - NVIDIA GeForce RTX 5060, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22234 Gaming PC - NVIDIA GeForce RTX 5060, AMD Ryzen 5, 1TB SSD - Black, Black
From
£799.00
Bosch Series 6 DRC97AQ50B Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 DRC97AQ50B Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
From
£1,739.00
Rangemaster Classic Deluxe CDL100EIRP/B 100cm Electric Range Cooker with Induction Hob - Royal Pearl / Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CDL100EIRP/B 100cm Electric Range Cooker with Induction Hob - Royal Pearl / Brass - A/A Rated, Grey
From
£3,899.00